[ADSENSE] Legal Trick to Increase CTR

by IM Ash
28 replies
  • SEO
  • |
Warriors,

I've been playing around with a simple but clever method I devised (not sure if anyone else is doing something similar) to help increase my adsense CTR over the last week, and the results have been great so far. I've managed to increase my CTR by 2-5% on the sites that I tested this method on. There is no guarantee it will work for you, but there is no harm in testing it out on your site(s).

The Method:

It involves using Jump Links or Page Jumps. A jump link is a link on a page that allows you to jump to a certain section on that page. For instance: if you visit a page on Wikipedia you will see a Table of Contents (ToC), and when you click on one of the links within the ToC your browser jumps to that specific section on the Wiki page.

I place a jump link at the bottom of my content and below each subsection of a page (if the content is long). The link simply tells my visitor to "click to return to the top" (or something similar). When they click that link their browser jumps right to the top where my Adsense ads are, and they are effectively forced to view the ads on my page.

I usually place ads at the bottom of my content, but I tried this technique on sites where the bottom unit wasn't performing and I've been happy with the outcome so far.

If you like this technique - test it out and report your results here as I will be interested to see whether it works for you!

How to Create a Jump Link in Wordpress?


Cheers,

To Your Success!

Added: the method works best for longer articles (1000+ words). Ensure you have white spaces around your ad. I personally like to place my biggest adsense block directly under the first paragraph of content with a break under that paragraph and above the second paragraph.When the jump-link is clicked the ad is shown directly in the centre of the visitors screen.
#adsense #ctr #increase #legal #trick
  • Profile picture of the author James-
    That's a great idea, and certainly won't be breaking any AdSense ToS.
    I'll give this a go at some point.

    Thanks for the tip.
    James
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  • Profile picture of the author akki313
    This sounds most promising way to me.. I'm on my way to create a jump start link on one of my health niche website and will let you guys know if it really helps..

    Thanks for posting this stuff.. +1 for you..
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  • Profile picture of the author outwest
    Have you tried Clickbump theme? That works wonders for CTR since its so slick with the sliding photo bar at the top and all the little bells and whistles

    Thanks btw for this tip
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    • Profile picture of the author IM Ash
      Originally Posted by outwest View Post

      Have you tried Clickbump theme? That works wonders for CTR since its so slick with the sliding photo bar at the top and all the little bells and whistles

      Thanks btw for this tip
      I'm not for themes that are made specifically for adsense! I prefer to just test various layouts using a theme that doesn't scream MFA. Although, some of the features on these themes are inviting.

      My CTR across all my sites lingers in the 15% range without the use of any special Adsense theme. But, to be frank, the niche, keywords and advertiser pool have a greater affect on CTR than the theme.

      @Barry

      Yea, in terms of averages the first unit always performs better but I have had some awesome clicks on other units. Quality scores play a significant role in this regard. I actually tried this method to reduce the number of units on one of my sites in the hope that my CPC will increase, but it didn't.

      I used to be obsessed with trying to increase my CPC but I soon realized that there are way too many factors out of my control, so now, I just focus on increasing my traffic and finding the optimal layout.

      @Akki

      Awesome! I will like to hear about your results, but it give it a solid week before you draw any conclusions.
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      • Profile picture of the author SootedNinjas
        Originally Posted by Eleva8 View Post

        I'm not for themes that are made specifically for adsense! I prefer to just test various layouts using a theme that doesn't scream MFA. Although, some of the features on these themes are inviting.

        My CTR across all my sites lingers in the 15% range without the use of any special Adsense theme. But, to be frank, the niche, keywords and advertiser pool have a greater affect on CTR than the theme.

        @Barry

        Yea, in terms of averages the first unit always performs better but I have had some awesome clicks on other units. Quality scores play a significant role in this regard. I actually tried this method to reduce the number of units on one of my sites in the hope that my CPC will increase, but it didn't.

        I used to be obsessed with trying to increase my CPC but I soon realized that there are way too many factors out of my control, so now, I just focus on increasing my traffic and finding the optimal layout.

        @Akki

        Awesome! I will like to hear about your results, but it give it a solid week before you draw any conclusions.
        What non-MFA themes that you found to be suitable for an adsense site ? And how do you manage (adsense plugin) the Adsense ads in the theme ?

        Regards
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    • Profile picture of the author clickbump
      Originally Posted by outwest View Post

      Have you tried Clickbump theme? That works wonders for CTR since its so slick with the sliding photo bar at the top and all the little bells and whistles

      Thanks btw for this tip
      Thanks for the mention. As of the latest version, this feature has been implemented into ClickBump theme.

      Whether you are viewing a post, page or category landing page, you get a "Back to Top" jumplink below the content which instantly transports you to the top of the main content area where your main ad area sits.

      Thanks to the OP for the suggestion. ClickBumpers rejoice
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  • Profile picture of the author Barry Unruh
    That is actually quite clever for a second reason. The ads higher in your HTML will be the higher value clicks. You may increase both your CTR and CPC at the same time.
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  • Profile picture of the author thebitbotdotcom
    That is a very good idea. I just implemented it. Thanks, Eleva8... As a matter of fact, I think I am going to start putting link units at all of my anchor points...
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  • Profile picture of the author xylement
    Great... i'll give this a try and hopefully it increase my CTR.... legally... haha
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  • Profile picture of the author HeatMap
    Originally Posted by Eleva8 View Post

    It involves using Jump Links or Page Jumps. A jump link is a link on a page that allows you to jump to a certain section on that page.
    Thanks for the Tip Elev8

    You just gave me an idea how I can use one of the new features in HeatMap Theme to even better effect.

    HeatMap Theme allows placement of ads anywhere you like within the post content itself (laser targetted ad placement).

    So in a case where I've got a long page and I want to link from the top to one of my specific bookmarked sections I can have the reader jump straight to one of my ads (with the content somewhere nearby of course )

    Must give that a go. Thanks for the cool idea. Much appreciated.
    Cheers,
    Stuart
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  • Profile picture of the author gtk29
    This is a great idea. I am going to implement in all of my sites right now Thanks Eleva8
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  • Profile picture of the author phans
    that's a pertty smart idea!

    also what should help increase your ctr is to write very related aricles to the article someone is viewing so that he is likly also reading the other article!
    what you do know different is you use different positions for the adsense ads!
    so that the visiter will be "suprised" to see an ad at ta position he wasn't expecting it and because of this the visitor gives it more attention than usual!

    my english isn't the best but i guess you get my message
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  • Profile picture of the author alanross
    Great tip thanks ,will check out
    also for newbies the information on that page might be hard to follow so easy way is put this code where you want the link to appear.

    <a href="#">click here to go back to the top</a>
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  • Profile picture of the author Prosecutor
    Very clever observation. I'd be cautious of big earners doing this; you wouldn't want to lose your stable stream of income due to this.
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  • I like this idea, however I believe the reason they are not clicking Ad units at the bottom of pages is because Google is not doing a very good job of targeting the Ad units.

    Over the past serveral months I'm seeing a lot of unrelated content in these ad blocks.

    I have travel sites that are spot on targeted to specific locals yet when I see the Ad blocks I'm seeing ads for Curises and Hotels in distant cities etc.

    I can see no reason how this could get you in trouble with Google and I like the idea, appreciate the link to the how to as well.
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  • Profile picture of the author JimmyR
    You could make this even more tricky by using css float to stick a big "Back to Top" button across the whole page that stays there no matter where you are on the page
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  • Profile picture of the author HazeBlazer
    Freakin awesome dude. I have been reading all of your thanked threads/posts all day long and you're nothing but good advice. I haven't created my first website yet, but I have decided to start out with a few micro/small niche websites to get a feel of adsense, I'm extremely interested in adsense. Thanks a lot for your contribution and I will continue to follow you and your success as I seek to make a residual income from adsense.
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    • Profile picture of the author paulgl
      We use to call those targets. I think they still do, like target="_top"
      or some other section for links, denoted with a #.

      Never heard them called jump links.

      It is a good trick. Squidoo lenses use them as a table of contents.

      Paul
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  • Profile picture of the author yukon
    Banned
    Guys this is a good trick, IMO I would not turn this trick into a spam fest of jump links.

    You need to be creative & not make it look spammy with giant buttons, lol.

    Do something like a legit TOC per page (wikipedia style), then jump to each individual <h2> tag on the content, make the first jump link have an Adsense Ad that shows just below the jump link landing spot on the page.
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  • Profile picture of the author qurtan
    Smart idea! I will try it.

    Thanks for the tip
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  • Profile picture of the author crazyamit
    Such a helpful post.. Higher CTR but low page view that is also a bad combination... So don't even concentrate only at CTR...,page views are also important..So concentrate on both....
    >>>>>>>Formula==>> CTR*Page view*CPC==money($$$$$)<<<<<<<<<<<
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  • Profile picture of the author barneystinson
    i am going to implement this trick on my sites!
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  • Profile picture of the author seanster
    Sweet thank you! Now why didn't I think of that? I am going to implement this across my WPMU sites, let me know if anyone needs to know how to place it in their theme post php files.
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  • Profile picture of the author Chrismiksen
    I actually thought of something like this -- but not quite the same -- when I was launching my site. This idea seems better, so I'm shelving my old plan for a few weeks to test this out.
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  • Profile picture of the author SalahStudios
    I believe the correct term is "anchor link", linguistics aside this sounds like an excellent way to increase CTR without breaking the TOS. I'll be testing it on a couple of my sites, thanks for the tip.
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  • Profile picture of the author PriceMaster
    Decent idea! I will give 'Jump Text' a go and report back!
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  • Profile picture of the author Kylie James
    Very useful tip.. thanks for the tutorial you shared. Ill update you after experimenting on my fashion niche blog.
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