Low Conversion Rate On Musical Instruments?

by 19 replies
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Normally I'd post something like this in the copywriting forum, but I really need to reach the kind of people in this forum who have Amazon sites and do SEO.

I'm getting around 1% conversion on musical instruments.

I keep hearing people say they get 8% conversion on Amazon.

I guess my question is... Wtf?
#search engine optimization #conversion #instruments #low #musical #rate
  • Hmm, maybe it's because most people like to try out an instrument
    before they buy.

    When I bought a guitar I didn't buy online because I wanted
    to actually hold a few and give them a go before I bought.

    Or maybe there's something more to it. You could try changing
    the layout of your site, headlines and copy etc.

    Try some split testing. Or you could put a survey on your
    site and ask your visitors if they would buy an instrument
    over the net and what they're looking for in the instrument.

    Will
    • [1] reply
    • I was thinking the same thing, but don't know if that's the case.
  • What's the price range of these instruments? Higher ticket items are usually harder to convert even if the traffic is targetted.
    • [1] reply
    • Mostly above $200. The ones that have converted so far are below $100.
  • Musical instruments, pro audio gear ect... Has horrible conversion rates. I have a site in recording and music, it gets about 600 uniques a day and makes about $1.50 a day on average only through adsense. I have Amazon links to every piece of gear or instrument on the page and I think ive sold 2 in a year. I would kill for 1%.
    • [ 1 ] Thanks
  • Hmmm I was actually thinking that it's not the best demographic. Not like golf or something...
  • I have an Amazon guitar shop (ranges from low ticket items such as guitar picks up to guitars in the $500-$600 range).

    My Amazon conversion rate is around 30%-40%.
    • [2] replies
    • Did your rankings get hit much? just curious since people say product sites got hit a lot
      • [1] reply
    • That's amazing. I'm not saying I don't believe you, but do you have a screen shot you can upload? It would give me a little more encouragement with the niche lol...
  • wouldnt Amazon stores get easily outranked by Amazon on specific items?

    When you say 30 -40 percent thats confusing to me , I get it mixed up with adsense CTR

    so if you get 1000 visitors to your site, they visit the store directly? so when you say 30-40 percent , how does that translate out from the original 1000 visitors, and what percent do you make on a sale
    • [1] reply
    • Sorry if my figures were confusing. When I said "Amazon Conversion rate" I am referring to the conversion rate once the user is on Amazon.

      Typically my CTR is around 5%-10%.

      So using the number of 1000 visitors, 50-100 of those will checkout on Amazon and of those 50-100 users, around 30%-40% (sometimes up to 50%) will complete the transaction.

      Hopefully that makes it clearer.
  • Hi Thanks yes that clears it up a bit
    so if you sell a 400 dollar guitar u get like 20 bucks? or less?
    • [1] reply
    • Amazon commissions vary depending on the product and how many items you sell.

      Currently get 6% commission, so on a $400 guitar, my commission would be $24.
      • [1] reply
  • Ya I play guitar and heck if I am in the store, I have to pick up the guitar and play it
    every guitar even by the same manufacturer has a unique sound................so people buying them online amazes me, maybe for their kids I guess
    • [1] reply
    • I know guys... That's why I feel like an idiot... because I'm a guitarist and I'm the same way...
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