Article Syndication and Deep Linking

13 replies
  • SEO
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Hey - I could use some pointers. Before shelling out $50/mo for a good syndication service, I wnat to be sure I have a reasonable chance to achieve my main goal - to get my non-home pages ranked well.

My home pagees are doing well (2-3 on Goog pg 1 for my main keywords), but many of my (potentially) high traffic secondary pages are stuck on pgs 2-4 or worse.

I figure an active campaign of building solid backlinks to those pages will help alot, and article syndication seems to be my best path.

Any thoughts, or warnings? :confused:
#article #deep #linking #syndication
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by creature View Post

    I figure an active campaign of building solid backlinks to those pages will help alot, and article syndication seems to be my best path.

    Any thoughts, or warnings? :confused:
    I have to say I'm a little bit baffled.

    It's strange to see "article syndication" being discussed within a context of SEO. I don't suggest there's no connection there, obviously: I've found article syndication enormously beneficial for SEO, myself (and it's readily understandable why it should be, of course, because linkjuice is nearly all about relevance, and the only sites which are going to want to syndicate my articles are obviously relevant ones in the first place), but I'd hardly describe SEO as the "primary objective" of article syndication. :confused:

    It's very, very difficult for me to see how a $50-per-month service can achieve much meaningful/useful article syndication, I must say. Excluding writing time, I spend probably nearly 60 hours per month dealing with matters involving syndicating my articles, myself (this is my primary source of targeted traffic and therefore ultimately my primary source of income), and valuing my time at well over $100 per hour (say), the discrepancy between that "cost" and $50 is just astonishing.

    Call me a skepchick, but my guess is that this is just an "article distribution/submission service" using the term "syndication" in an attempt to make themselves sound a bit better/more upmarket, or something?! :confused: :p
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    • Profile picture of the author creature
      Originally Posted by Alexa Smith View Post

      I have to say I'm a little bit baffled.

      It's strange to see "article syndication" being discussed within a context of SEO. I don't suggest there's no connection there, obviously: I've found article syndication enormously beneficial for SEO, myself (and it's readily understandable why it should be, of course, because linkjuice is nearly all about relevance, and the only sites which are going to want to syndicate my articles are obviously relevant ones in the first place), but I'd hardly describe SEO as the "primary objective" of article syndication. :confused:

      It's very, very difficult for me to see how a $50-per-month service can achieve much meaningful/useful article syndication,
      Call me a skepchick, but my guess is that this is just an "article distribution/submission service" using the term "syndication" in an attempt to make themselves sound a bit better/more upmarket, or something?! :confused: :p
      Hi Alexa

      What I am seriously considering is the service at "Submit Your Articles" (.com) - they seem to suggest some serious SEO advantages - but that is why I am asking. I cannot devote the kind of time you do to marketing and distributing my own articles as I also teach full time.
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      • Profile picture of the author Alexa Smith
        Banned
        Hi Creature,

        Understood ... sorry, I have no experience of that service and can't comment. I can make two suggestions which might help you, though ...

        (i) Try the forum's search function, searching for both "Submit Your Articles" and "SYA" (to which they're sometimes abbreviated): I know there've been discussions here about the service;

        (ii) Ask them whether the articles will be submitted to sites relevant to your niche: if there's one thing on which the SEO outcome will rest, more than anything else, it's the "context-relevance" of the sites carrying the backlinks.
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    • Profile picture of the author Why9999
      Originally Posted by Alexa Smith View Post

      I have to say I'm a little bit baffled.
      It's strange to see "article syndication" being discussed within a context of SEO. I don't suggest there's no connection there, obviously: I've found article syndication enormously beneficial for SEO, myself (and it's readily understandable why it should be, of course, because linkjuice is nearly all about relevance, and the only sites which are going to want to syndicate my articles are obviously relevant ones in the first place), but I'd hardly describe SEO as the "primary objective" of article syndication.
      Could you say just what is the goal of article syndication? I've got to admit my gross ignorance. Just how does one make money directly off of article syndication if you don't mind me asking?

      I thought the whole point was the backlinks, which reveals apparently how I have no concept of what is going on here.

      Thx for any help...
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Why9999 View Post

        Could you say just what is the goal of article syndication?
        "Getting well-written articles in front of highly targeted traffic", I think. Something like that, anyway.

        Originally Posted by Why9999 View Post

        I thought the whole point was the backlinks
        Nooooooo ...

        It's true that the backlinks can be a decent side-benefit (especially when you compare them with those arising from "mass submission to article directories", which are pretty useless backlinks, especially post-Panda - though they've been pretty poor for a couple of years pre-Panda as well), because they tend to be relevant backlinks, and that (rather than "numbers of backlinks" or "page ranks") is increasingly what actually determines the SEO benefits.

        "Article syndication" includes ezines, as well as websites. And you don't get backlinks from those*. Just tons of targeted visitors, opt-ins and sales.

        * except that some ezines do actually have one copy archived online somewhere, but many more don't.

        Originally Posted by Why9999 View Post

        Thx for any help...
        http://www.warriorforum.com/main-int...explained.html

        http://www.warriorforum.com/main-int...-question.html

        http://www.warriorforum.com/main-int...ifference.html

        http://www.warriorforum.com/main-int...e-wonders.html
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        • Profile picture of the author Why9999
          Originally Posted by Alexa Smith View Post

          "Getting well-written articles in front of highly targeted traffic", I think. Something like that, anyway.



          Nooooooo ...

          It's true that the backlinks can be a decent side-benefit (especially when you compare them with those arising from "mass submission to article directories", which are pretty useless backlinks, especially post-Panda - though they've been pretty poor for a couple of years pre-Panda as well), because they tend to be relevant backlinks, and that (rather than "numbers of backlinks" or "page ranks") is increasingly what actually determines the SEO benefits.

          "Article syndication" includes ezines, as well as websites. And you don't get backlinks from those*. Just tons of targeted visitors, opt-ins and sales.

          * except that some ezines do actually have one copy archived online somewhere, but many more don't.



          http://www.warriorforum.com/main-int...explained.html

          http://www.warriorforum.com/main-int...-question.html

          http://www.warriorforum.com/main-int...ifference.html

          http://www.warriorforum.com/main-int...e-wonders.html
          Very, very interesting.

          The only thing that I don't know about is I am now ranking in the SERP's for my niche quite well. So I'm wondering how much bene I would get.

          However, it is very competetive, so I often get beat out by the monster, corporate scientific sites. However, I doubt that anyone else below these top tier sites would rank any better than me.

          I love the idea of syndication, though. As I'm thinking about it, I think I can go for some "subniches". This is very interesting!

          I'm going to read every one of links front to bottom. (I've already read some of the things you have written, but I know I'm missing some key elements.)
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      • Profile picture of the author myob
        Originally Posted by Why9999 View Post

        Just how does one make money directly off of article syndication...?
        If your articles are read directly by a targeted audience, highly convertable traffic is driven directly by the call to action in your resource box. The article syndication model may bring readers from virtually unlimited sources, but SEO marketing is comparatively inefficient in its inherent crippling effect limited by keyword search results and page rank.

        For example, all of my websites are in very competitive niches so they do not even show within any significant position of the SERPs. But because of the expansive syndication of my articles, my traffic far exceeeds (both in quantity and quality) that of any top-ranking keyword competitor. This is what we mean by using leverage in article marketing - which is the true meaning and real power of article syndication.
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        • Profile picture of the author creature
          Originally Posted by myob View Post

          But because of the expansive syndication of my articles, my traffic far exceeeds (both in quantity and quality) that of any top-ranking keyword competitor.
          Makes sense - but just how do you go about getting the desired "expansive syndication"? Manually, or through some syndication service? :confused:
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          • Profile picture of the author Alexa Smith
            Banned
            Originally Posted by creature View Post

            Makes sense - but just how do you go about getting the desired "expansive syndication"? Manually, or through some syndication service? :confused:
            Paul isn't online at the moment, but in his absence, here's a post in which he answered much the same question.

            In answer to this question he also strongly recommends this e-book (and so do I).

            And you may have seen these already, but if not, then here are four recent threads which might help/interest you ...

            http://www.warriorforum.com/main-int...-question.html

            http://www.warriorforum.com/main-int...explained.html

            http://www.warriorforum.com/main-int...ifference.html

            http://www.warriorforum.com/main-int...mith-myob.html
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            • Profile picture of the author creature
              Alexa - as always, thanks. I really don't know how you find the time to run a business and be so helpful to so many on this forum, but be assured it is most appreciated.
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              • Profile picture of the author Why9999
                Okay, I feel stupid. I went back and looked at the 12 or so articles that I had submitted to EZA about a year ago. What immediately caught my eye was that one of the pages had done extremely well in Google. I am currently page 1 position 1 for a pretty decent two word combo.

                Well, lo and behold, I found that my article had been picked up by many web sites, including a PR5 site. This is, of course, too coincidental. Now I know that most of you syndication gurus are emphasizing not syndicating for back links and I get that. However, this was a real eye-opener to me regarding the power of syndication, even though it is secondary.

                I found another two word combo where I was page 1 position 3 in Google and found that my EZA article had been picked by a PR3 blogspot blog.

                So, for the record, I'm a believer. I do have a couple of "just out of curiosity" questions though:

                1. I noticed that several times, some pretty powerful forums had members scraping my articles without giving me credit. In one case I contacted the forum and asked them to please give me proper credit through a backlink or something. Is this worth the trouble do you think? Does it usually work?

                2. I noticed that quite often those that picked up my article only included the link back to EZA. Does that really give me any link juice?

                Any other comments are much appreciated and, yes, I am going to do a lot more syndicating.
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  • Profile picture of the author gushy0202
    @alexa any WSO from you on article syndication... warriors badly need one wso form you on articles, syndication and etc..

    I see your reply on all "article syndication" posts but you can aggregate them and put a WSO.

    please.. thanks.
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  • Profile picture of the author offshoredataentry
    Hey, it is really informative guys especially for me.
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