Why Your Adsense Clicks Aren't Equal To Adwords CPC's
- SEO |
Of course anyone monetizing sites with Adsense wants to maximize their earnings - in fact, this is often what drives niche and keyword selection.
But their is this mistaken notion that Adsense clicks are equal to Adwords CPS's (Cost Per Click), minus whatever Google's cut is.
Many people use Google's Adwords Keyword tool, SpyFu, or SEOBook's Keyword Tool in order to determine what the payout should be for their keywords.
Here's the problem with that idea: All those keyword tools are reporting (to greater and lesser degrees of accuracy) the costs for advertising on SEARCH NETWORK.
Adsense ads appear on CONTENT NETWORK.
There is a HUGE difference. Not only is the base cost structure different, but in some cases the RELATIVE costs are different.
For instance, "mortgage" is a high-cost keyword - if you're going to run ads on the search network.
Google's Adwords tool shows an estimated CPC of $15.37 for ad positions 1-3.
SpyFu shows a CPC of $1-$16.72
I am running ads in that niche - ON THE CONTENT NETWORK - and paying $0.12/click.
In another example, I have an Adsense site in the "credit" niche. I am getting appx. $1.50 per click for ads targeting the phrase "credit repair".
Google's adwords tool estimates the CPC at $8.24.
The point is, estimates for clicks are based on the search network, but Adsense ads payout based on costs on the content network.
To further "muddy the waters", the content network isn't keyword-targeted. Advertisers aren't bidding on keywords, they are bidding on placements for their ads.
The net is that Adwords CPC's don't equal Adsense payouts.
Can you use CPC's as a relative guideline? Yes - to a degree. It's important to realize that content network advertisers pay a small fraction of search network CPC's for those ads.
It's also important to realize that the ad payouts drop precipitously, from the "first" ad (the one that is encountered first in the HTML source code). If someone clicks on ad #3 in an adblock, or even ad #1 in the second ad block, it may very well pay pennies even for a "high-paying" keyword/niche.
Mark
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* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
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