why didnt you do a search on the forum then?

I've used it in the past, not bad. I preferred clickbump though when I used adsense.

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I remember playing around with that - Google offers



and

Where should I place Google ads on my pages? - AdSense Help

for an explanation.

Putting your ads above the fold and blend it is generally a good advice. If heatmap does that then yeah, it should be ok. There are other things to consider though, like page load time for example.

People read from left to right top to bottom. That is not rocket science.

What matters more than any template or layout is that you INVOLVE your customers in your site. If you can't do that it doesn't matter. If you make junk MFA sites then you had better worry a lot about putting a block of ads right where they will see them so in the 5 seconds they are looking at your site at least they can see something to click on.

Templates do NOT make the difference. You either know where to place ads or you don't.

NICHES make an enormous difference.

I use heatmap and it works fine.

I honestly think it's pretty ugly but the adsense integration makes me not switch. In the future I'll probably be switching to clickbump but heatmap is working for now.

i'm so sorry, i don't use wordpress, but i think this is like blogspot