After this latest 'Panda' update I searched for a few commercial terms like 'buy red widgets online.' I noticed a common theme. Most of the backlinks contained the brand only. So the site called 'My Widgets' would be linked to like that. Google seemed to place more emphasis on words in the surrounding context, and a high value on branded, 'natural' links.
Do you think this observation is correct? I only did a handful of searches, so nothing to impressive.
If this is true, wouldn't broad match or branded anchor text be preferred now?
What is your take?