PPC Newbie...

by 15 replies
17
Hi fellow warrirors

I just joined today. What a wonderful forum.
I am just getting started and want to learn how to do PPC.

Are there any campaign creating tools that other warrirors can recommend?
I have heard of SpeedPPC but it expensive and IMHO an overkill - maybe I am wrong!

I am mainly going to be creating Google Adwords and Microsoft / Yahoo Adcenter camapigns.

I can do with all the help I can get.


Cindy
#search engine optimization #newbie #ppc
  • Hi Cindy,

    Welcome to the forum.

    The most powerful tool I use for AdWords is the desktop client - AdWords Editor.
    It allows you to view your campaign stats within a very tidy and powerful dashboard as well as empowering you to create campaigns quickly and easily.

    A great place to start to learn AdWords is AdWords Beginner's Guide - AdWords Help
    It's basic at first but does bring you through more advanced techniques and features as you proceed through it.
    • [1] reply
    • Hi Cindy !

      Adwords Beginner's Guide is definitely the best way to learn and start your campaigns.

      After creating your campaigns, the hardest part is to manage them every day. You can find a lot of nice tools to help you do it. For example, I use a web app called WordWatch.com (I use the free trial) and they manage my PPC bid every day. You can also find some web apps that help you finding keywords (or use the Google Adwords Keyword Tool).

      Hope this helps,

      Good luck !
      • [1] reply
  • Hi SimpleSEOTips,
    Thanks for the quick response! :-)

    I am using Adwords editor right now with excel to generate all my campaigns.
    Then i upload it.

    I have been learning ways to create campaigns - for example i only put one keyword per adgroup etc. and I have about 6 ads per adgroup. All this is time consuming. I am sure there are some tools out there that will do that!
    • [1] reply
    • No problem. It seems like you are working within a very controlled environment with regards to the structure of your campaigns which is fine. However, this will inevitably mean that you are going to spend a lot of time building out campaigns for large keyword lists.

      There are techniques such as Dynamic keyword insertion for your ad texts which might help a bit to speed things up. Have a quick Google for it if you don't know about this already.

      Although excel is something which is fine to work with and then upload I have found that copy and pasting campaigns/ad groups directly within AdWords Editor and then altering the specific details with "find and replace" functions a faster way... personally.
  • Banned
    Hi Cindy,

    Welcome to the forum. Nice to see more 'chicks' getting into the IM game!

    For PPC I was using adgrenade but that product is dead now so don't bother with that. re. SpeedPPC - I have a few IM freinds that bought SpeedPPC and after a week gave up. Too complicated and an overkill -

    so I Then heard about PPC Keyword Toolz - fantastic! You can create campaigns for Search and content networks. Do multiple ads, even dynamic image Ads for the content or dispplay network (I am getting really cheap CPC & CPM for this!! )

    I think there is a WSO here. Just search for and I am sure you will find it. That's all i use and the support is very fast and quick.

    Angy
    • [1] reply
    • Hi Angy!

      Thank you So Much! I really appreciate the info. I already did a search and found the PPC Keyword Toolz WSO. So many good testimonials. Must be a good product. There is a free trial version - so i will download that and check it out and report back what I have found in a few days.

      Hey PM me if you want a chat Angy... Would love to 'pick your brain' re. PPC. Thanks
  • SimpleSEOTips

    Thank you so much for all your help. I really appreciate that.
  • re. PPC Keyword Toolz...
    I have just spent the last hour playing with it. It's quite amazing and so simple to use. I generated a campaign with 1000 keywords, 1000 adgroups, each with 6 ads very quickly.

    I had some questions and emailed Niitn (the creator) - and he even did Skype with me for 15 mins! I just could not believe the support! He is quite amazing and knows so much about PPC ( and CPA stuff). I think I will end up buying but I need to complete the process and see if the import to Adwords editor goes smoothly. Will let everyone know.
  • Welcome to the forum.

    Are you new to this forum or new to IM? or both?

    The reason I ask is because if you are new to IM, I caution you from starting with PPC.

    It can be very costly to do as a newbie and can lose you a lot of money with little results.

    You might want to search this forum for free traffic methods.

    Also, I would recommend that you join the War Room. It gives you access to lots of free stuff and more abilities on the forum and is very worth the one time fee.

    Good luck.
    • [1] reply
    • Hi TopKat22,

      Thanks! I am new to this forum but I have been doing PPC for a few months now. I only have a few campaigns on Adwords and Adcenter and they are a little profitable but not enough to quit my day job yet :-(

      I never knew about this forum until a friend of mine mentioned it. I am hoping to learn more from people like you. Thanks!

      Take care...
      • [1] reply
  • I would like to suggest you to go through adwords user guide.

  • Take look at my thread here
    http://www.warriorforum.com/ad-netwo...k-credits.html

    I have posted lots of resources form where you can get free PPC traffic and these free credits can help you to learn PPC without loosing much money.


    If you have any questions please let me know.
    I will be glad to help you out.

  • Hey Cindy,

    Welcome to the forum!

    I've been managing large-scale AdWords campaigns full time for over 5 years now and to be completely honest I'd steer clear of tools that generate campaign structure/adverts for you. There's a number of reasons for this.

    Firstly, creating everything manually gives you a good feel for everything inside your campaign. You'll learn the ins and outs of your structure before even going live, which makes navigation/optimisation a lot easier once you've launched.

    Secondly, Google browsers can generally tell when an advert has been automated. The further away from this you can get, the better your results will be.

    Rather than use AdWords editor to build your campaign, I'd use Microsoft Excel. This way you can use the drag-down feature, concatenate, F&R etc. etc. and then once complete, you can simply copy & paste your work into AdWords editor to upload it. Google's keyword tool along with Excel's concatenate function should suffice for building out keyword lists.

    Hope this helps. Let me know if I need to go into further detail.

    Cheers!
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