This Is Why I Switched My Linking Methods

by The Expert 3 replies
A couple years ago when I first tried to get into this whol make-money-online thing...I set up a site in the airsoft niche following the ideas laid out by the guys who put together the Niche Blueprint program which I bought.

Unfortunately, those guys did everyone a disservice because they told everyone to bank on the "phrase match" results in their keyword research instead of exact match. It took me two years to figure that out on my own...and by that time I'd wasted a lot of time on junk sites.

Anyway...on this airsoft site I was soon trying to figure out what I could do to get backlinks. I ended up doing article blasts with tools like Article Marketer, blog blasts with Article Marketing Automation, and massive bookmarking efforts with Bookmarking demon.

I did end up taking the #1 spot for this non-competitive term, but the income was so low because the true search volume was so low that it was a joke. So I let the site slide.

Went back today and it seems that all of those links I've built have been accounted for. MS is showing 21,527 in Rank Tracker. The sad thing is that the site is only PR2.

It just reinforces in my mind that mass-link building is really just fluff that serves two major purposes:

a) Mix Things Up: keeping a vividly diverse link profile can mask your primarily linking methods from both google and others who might want to be finding the "power link" spots that you may have come across and want to keep to yourself.

b) Validation - it would seem that getting links on a consistent basis is a good thing for the "natural" link building pattern Big G is looking for.

Using my own method for hunting down high-pr blog comment backlinks (I'm talking about where the actual page the link is found on is rated at PR6+, not the root domain) I've been able to jack up a new domain to PR4 in under 14 days. The speed of the rank climb of the site in these situations is significantly faster than when I built primairly mass links.

My thoughts are that the factor responsible for rank boosts from mass link building is the small number of "power links" you glean from those types of blasts, not the collective volume of the PR0 links themselves which contribute nearly zero link juice to your site. This being the case, I still use mass-link buliding tools to keep things mixed up, but I rely on power-linking to get real results.
#search engine optimization #linking #methods #switched
  • Profile picture of the author Mike Anthony
    Post panda and moving forward the only kind of link building that will last is on pages where there is actual real PR. PR is not all there is to linking of course but its one of the few metrics that we do have to evaluate links.
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    • Profile picture of the author The Expert
      its one of the few metrics that we do have to evaluate links
      ^^ I think that this is the key here. I see people getting all caught up in the metrics that go into a link. Words like "Trust" and "Authority" get tossed around all the time. People start trying to use tools like the Moz Bar to gauge if it's worth getting a link or not. I think this is just silly.

      We could coin a rules of thumb that says "Regardless of the many and varied metrics that go into a link, if a page has High-PR it more likely than not scores well on the other metrics too."

      That being the case, I bet that there are countless scenarios where people are trying to "peek behind the curtain" and figure out how good a link to their site from a certain PR5 page will "really" be. While they blow 20 to 25 minutes on that I've dropped a link on that page, on another PR5 page, and an additional PR6 page before they even type <a href=
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  • Profile picture of the author 4morereferrals
    Originally Posted by The Expert View Post

    A couple years ago when I first tried to get into this whol make-money-online thing...I set up a site in the airsoft niche following the ideas laid out by the guys who put together the Niche Blueprint program which I bought.

    Unfortunately, those guys did everyone a disservice because they told everyone to bank on the "phrase match" results in their keyword research instead of exact match. It took me two years to figure that out on my own...and by that time I'd wasted a lot of time on junk sites.

    Anyway...on this airsoft site I was soon trying to figure out what I could do to get backlinks. I ended up doing article blasts with tools like Article Marketer, blog blasts with Article Marketing Automation, and massive bookmarking efforts with Bookmarking demon.

    I did end up taking the #1 spot for this non-competitive term, but the income was so low because the true search volume was so low that it was a joke. So I let the site slide.

    Went back today and it seems that all of those links I've built have been accounted for. MS is showing 21,527 in Rank Tracker. The sad thing is that the site is only PR2.

    It just reinforces in my mind that mass-link building is really just fluff that serves two major purposes:

    a) Mix Things Up: keeping a vividly diverse link profile can mask your primarily linking methods from both google and others who might want to be finding the "power link" spots that you may have come across and want to keep to yourself.

    b) Validation - it would seem that getting links on a consistent basis is a good thing for the "natural" link building pattern Big G is looking for.

    Using my own method for hunting down high-pr blog comment backlinks (I'm talking about where the actual page the link is found on is rated at PR6+, not the root domain) I've been able to jack up a new domain to PR4 in under 14 days. The speed of the rank climb of the site in these situations is significantly faster than when I built primairly mass links.

    My thoughts are that the factor responsible for rank boosts from mass link building is the small number of "power links" you glean from those types of blasts, not the collective volume of the PR0 links themselves which contribute nearly zero link juice to your site. This being the case, I still use mass-link buliding tools to keep things mixed up, but I rely on power-linking to get real results.

    the linking you were using WAS in fact working at the time you were using it [ if i understand the time tables correctly ] - however; post panda - the signals google responds to best - have been amplified/tweeked to be even more important than they once were.

    In content links - with your kw's as anchor text on pages with high PR - have always been the holy grail and most sought after - this is nothing new ... however; those can be much harder and more costly to locate, and they didnt seem to have "as much" weight as they do now.

    There also seems to be a trigger for "over optimization" of your keywords as the anchor text for your links.

    this cycle will never end - as long as google relies so heavily on inbound links.
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