I haven't been on here for some months now as I've been busy
actually getting some work done so hello again everyone.
I've spent most of today reading the SEO threads and I'm pretty
overwhelmed by the drama!
I'm getting visuals of pandas rioting in the streets setting fire to
Everybody calm down! It's not the end of the world, it's just a
Google update! Nothing we can't handle ...
2011 has been a great year for me SEO wise, I'm honestly not
seeing any ill effects from this Panda update.
So incase I know something which the majority here don't, let me
share with you my super simple SEO checklist which I've used this
year with great success...
I'm going to assume you have done your keyword research, so this
post will cover just on page and off page SEO.
On Page SEO
Thin affiliate sites have taken a big hit, so add more pages and
keywords to your sites or suffer the wrath of panda!
Instead of creating 5 micro niche sites which each only focus on ONE
keyword, why not create 1 larger niche site around FIVE keywords.
The sites which I'm raniking really well for are all targeting at least
Some of my sites are ranking well for FORTY+ keywords.
Bigger = Better
On page SEO checklist:
1. Internal linking. Sidebars and king. Use your sidebar to link to
all you're pages using the correct anchor text.
2. Content. Write lenghty articles (600 words+) for each page/keyword.
Save the spun crap for your backlinks.
3. Keyword in meta title & description twice
4. Keyword in URL
5. Keyword in H1, H2 & H3
6. Keyword in image alt tag
7. Keyword density of 3%
8. Keyword in first sentence
9. Keyword bold, italicized and underlined
10. Contextual outbound link to authority site using keyword
Off Page SEO (backlinks)
Off page SEO in 2011 is the same as off page SEO in 2010, only this
year there's a few more factors we need to consider - authority sites
and social sites.
If your linking profile doesn't include links from high PR pages and
social sites, you're only going to suffer as time goes on.
Come on guys, Google didn't build Plus1 for nothing!
Everything else is the same - biuld a natural looking backlink profile.
Diversity is the key.
Plenty of unique domains, varied anchor text and mixed PR.
For every 200 PR0 links you build you'll need to add some good PR
links to the mix, and add a splash of social juice too.
Yes, PR0 profile links and bookmarks aren't enough to rank you on
their own anymore, they're not as good as they used to be but
they're still part of the puzzle.
Off Page SEO Checklist:
1. Blog Networks (UAW, MAN etc)
2. Article Directories
3. Web 2.0 sites
4. Social Bookmarks (for good measure)
5. High PR Blog Comments
6. Profile Links
7. *High PR Contextual Homepage Backlinks
8. Social Links - Tweets, Likes, +1's
9. Video Submissions
10. EDU Links
11. Press Releases
* All links are equal, but some links are more equal than others.
Bottom line people....
SEO isn't complicated.
But simple doesn't mean easy.
It takes hard work to move up those rankings.
The 'easy' days of SEO are behind us, it's time to move on or step up your game!