Of late i have a concern about the keywords we have selected for SEO. Will my site be shown for the keywords under the broad match search or exact match search?
For example, the search volume for keyword "matrimony" is showing 3,350,000 under the broad match category and 40,500 under the exact match category.
As such if i do an SEO optimization for this keyword "matrimony" and manage to bring the site position to the first page in google for this keyword, will my site be shown in the google search results for this keyword 3,350,000 times or 40,500 times?
In other words if i optimize a keyword for google, will google consider only an exact match of the keyword or broad match as well? If i am not wrong google will only consider an exact match of the keyword optimized and it will not consider it for a broad match.
If a user searches for "matrimony" keyword alone that is considered an exact search so google will count that search into the exact match category. However when a user searches for "matrimony news" that is considered an exact search for keyword "matrimony news" and a broad search for keyword "matrimony". so the matrimony keyword exact search count will remain one and the broad search category may increase by one.
Going by this logic if my site is optimized for matrimony keyword it will appear only for the exact search counts and not for broad searches which means if a user searches for "matrimony news" then my site will not appear because its not optimized for that keyword.
So when we consider the search volume of a keyword we have to consider only the exact search volume to be the correct search volume and not the broad search volumes.
Is my above understanding correct?