Goolge "Freshness Algorithm" - Confused

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14
Hi folks!

Just want to get your opinion about the latest Google algorithm which called the "freshness algorithm".

I am confused on quite lots of things about it. One thing is according to Search Engine Land, new sites were the first to benefit from this latest algo update. What's the meaning of this? Do we need to rewrite our contents? Specially if it is not related to events, news, or other recurring events? Does it affects the whole site or a certain page where new contents were posted?

Any information regarding this matter will greatly be appreciated.

Thanks folks!
#search engine optimization #confused #freshness algorithm #goolge
  • I've been asking similar questions because I have some really old blogs that haven't been updated for months and years still on page one of google and I have some brand new fan pages and twitter accounts on page one of google.

    I was wondering if it has to do with social networking activity.
    • [1] reply
    • Are you doing social networking activity for a long time pal?
  • Any other infos guys?
  • Maybe that is because of the links or the content on the blog. If you haven't touched your site in such a long time then your competitors might have had ample of time to improve the SEO of their own blog. Google shows weakness here.
  • Detailed information here.

    Official Google Blog: Giving you fresher, more recent search results

    In this case, nope.
  • The more often you update, the more likely you'll be included in new results. That means blogs that update often should benefit.
  • I notice that my new pages are getting indexed faster. In some case, they're being indexed within a minute or two.
  • I think it is really well explained in this video: Google's "Freshness" Update - Whiteboard Friday | SEOmoz
  • Banned
    I'm targeting 3 keywords, and I haven't noticed anything to the two main keywords that I'm targeting and backlinking to consistently.

    However, the third keyword (the most difficult, competitive, and has 3-4 times the searches per month than the other 2 keywords) has shot up recently after the freshness update. It was a joyful surprise because I haven't been backlinking for this keyword at all recently and mainly focusing on the other 2 keywords.
    • [ 1 ] Thanks
  • WHOAHH!!!

    Someone unearthed this thread! It has been buried for a long time!!
    • [1] reply
  • [DELETED]
  • Unearthed or not here is my $0.02

    The freshness update was much like the realtime that
    Google had a year or so ago. Basically it has to do with
    keywords that are trending and the require "real time"
    updates.

    Google still loves frequently updated sites, but this has
    nothing to do with that. In other words let's pretend that
    the term "Chargers" is trending because of todays football
    game. Now obviously some blog or website that just posted
    the latest news or information about the game is important.
    Therefore all the recent posts and articles that are getting
    posted from reputable sites will show up in the "real time"
    area of Google.

    Make sense?
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