Goolge "Freshness Algorithm" - Confused

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Hi folks!

Just want to get your opinion about the latest Google algorithm which called the "freshness algorithm".

I am confused on quite lots of things about it. One thing is according to Search Engine Land, new sites were the first to benefit from this latest algo update. What's the meaning of this? Do we need to rewrite our contents? Specially if it is not related to events, news, or other recurring events? Does it affects the whole site or a certain page where new contents were posted?

Any information regarding this matter will greatly be appreciated.

Thanks folks!
#confused #freshness algorithm #goolge
  • Profile picture of the author TopKat22
    I've been asking similar questions because I have some really old blogs that haven't been updated for months and years still on page one of google and I have some brand new fan pages and twitter accounts on page one of google.

    I was wondering if it has to do with social networking activity.
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    • Profile picture of the author jonnyhardbaked
      Originally Posted by TopKat22 View Post

      I've been asking similar questions because I have some really old blogs that haven't been updated for months and years still on page one of google and I have some brand new fan pages and twitter accounts on page one of google.

      I was wondering if it has to do with social networking activity.
      Are you doing social networking activity for a long time pal?
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  • Profile picture of the author jonnyhardbaked
    Any other infos guys?
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  • Profile picture of the author dofollow
    Maybe that is because of the links or the content on the blog. If you haven't touched your site in such a long time then your competitors might have had ample of time to improve the SEO of their own blog. Google shows weakness here.
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  • Profile picture of the author razorhound
    Originally Posted by jonnyhardbaked View Post

    Hi folks!
    I am confused on quite lots of things about it. One thing is according to Search Engine Land, new sites were the first to benefit from this latest algo update. What's the meaning of this?
    Detailed information here.

    Official Google Blog: Giving you fresher, more recent search results

    Originally Posted by jonnyhardbaked View Post

    Do we need to rewrite our contents? Specially if it is not related to events, news, or other recurring events? Does it affects the whole site or a certain page where new contents were posted?
    In this case, nope.
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  • Profile picture of the author mosthost
    The more often you update, the more likely you'll be included in new results. That means blogs that update often should benefit.
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  • Profile picture of the author JeanneLynn
    I notice that my new pages are getting indexed faster. In some case, they're being indexed within a minute or two.
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  • Profile picture of the author Daniel Wilson
    I think it is really well explained in this video: Google's "Freshness" Update - Whiteboard Friday | SEOmoz
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  • Profile picture of the author lovboa
    Banned
    I'm targeting 3 keywords, and I haven't noticed anything to the two main keywords that I'm targeting and backlinking to consistently.

    However, the third keyword (the most difficult, competitive, and has 3-4 times the searches per month than the other 2 keywords) has shot up recently after the freshness update. It was a joyful surprise because I haven't been backlinking for this keyword at all recently and mainly focusing on the other 2 keywords.
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  • Profile picture of the author jonnyhardbaked
    WHOAHH!!!

    Someone unearthed this thread! It has been buried for a long time!!
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    • Profile picture of the author Andy Hart
      Originally Posted by jonnyhardbaked View Post

      WHOAHH!!!

      Someone unearthed this thread! It has been buried for a long time!!
      what 2 weeks?? :confused:
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  • Profile picture of the author RevSEO
    Unearthed or not here is my $0.02

    The freshness update was much like the realtime that
    Google had a year or so ago. Basically it has to do with
    keywords that are trending and the require "real time"
    updates.

    Google still loves frequently updated sites, but this has
    nothing to do with that. In other words let's pretend that
    the term "Chargers" is trending because of todays football
    game. Now obviously some blog or website that just posted
    the latest news or information about the game is important.
    Therefore all the recent posts and articles that are getting
    posted from reputable sites will show up in the "real time"
    area of Google.

    Make sense?
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