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Adwords, Low Quality Score: Poor KW Relevance

by realmaverick
6 replies
  • SEO
    • |
Adwords, has to be the most confusing, frustrating system I have ever had the misfortune of using.

One of my ads, which had a title of Electrician Bournemouth, and the landing page, has a title and h1 of Electrician Bournemouth (100% match).

The page contents also has the keyword in relevant places.

Another keyword in the same campaign, Electricians in Bournemouth has a Quality Score of 6 (no problems). This isn't in the H1, Title or even the page contents.

Can somebody explain to me, why logic is failing right now? Evidently there is a special Google Adwords code, that mere mortals don't know about, driving their CPC up.

Thanks for any advice you can give me.
#adwords #low #poor #quality #relevance #score
  • Profile picture of the author multifactorguru
    The only explanation I could think of would be keyword density if that even plays a part in the quality score.

    I guess potentially it could be that the keyword with the higher score has been running longer since I have heard that the time a campaign has ran for counts towards your score.

    A suggestion I can offer that I have seen help PPC quality scores is to add a terms of service and privacy policy to your page.
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  • Profile picture of the author realmaverick
    Hi multifactorguru, thanks for your input.

    These keywords are both belonging to the same ad. Been there for the same length of time etc.

    Also have a TOS and Privacy Policy.

    We actually rank number 1 in the organic search for all these keywords too. So if it wasn't relevant in Google's eyes, why rank us.

    Adwords has always baffled me /
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    • Profile picture of the author Backtrack Linkback
      I have found that the most important factor is CTR. Have you compared those two ads based on CTR?
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  • Profile picture of the author realmaverick
    I'll check that out when I get home. Thanks. Are there any courses or ebooks that focus on high Ctr in Adwords? Thanks.
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    SEO, Web Design, Graphic Design

    Realisation: 10% of the members on WF, are making money from the other 90%.
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    • Profile picture of the author Backtrack Linkback
      Edit: woops I posted twice
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    • Profile picture of the author Backtrack Linkback
      Originally Posted by realmaverick View Post

      I'll check that out when I get home. Thanks. Are there any courses or ebooks that focus on high Ctr in Adwords? Thanks.
      I dont really have any to reccommend.. I just noticed a correlation of CTR and quality score with my clients.. It seems that the only ones that get any clicks ever get anything above a "low quality score"

      I have seen this companies advertisement on Facebook tons of times and they have some good tips on this page

      AdWords Click-Through Rate: Get High CTR at a Low Cost Per Click | WordStream
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