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Facebook Ads - PCP keep going up..

by Justin Lavoie
3 replies
  • SEO
    • |
Hey guys and gals, I need some help here.

I'm trying to get a profitable project going on facebook (selling a clickbank product in the IM niche - french language).

So I keep hearing people (and WSOs) saying they run projects and try not to pay more than 10-15 cents a click...

I'm running 10 different ads right now and at .45$/each I hardly get any clicks. I tried to diversify my ads and also I aim for any people over 18, no categories or anything that could push the price even higher per click.. General public for now.

At first FB ads recommended 50 cents a click so I put 10 cents to try it out and slowly implement if required....however the recommended price per click kept going up till it hit 1,00 - 1,50$ per click after 2 days...so even at .45 im not getting much visibility.

How the hell do you get a profitable campain going at 10-15 cents a click?? Im far from giving up, it is way too early (I actualy never give up when I start something anyway, its just a mather of WHEN lol..) , I just want to optimize my stuff and avoid some expensive mistakes ...I LOVE to learn from others mistakes :p

PS: Lets say I create another 30 Ads over the 10 I already have. If I'm getting right now 3 clicks each day from 10 ads, that could become 4 x 3=12 clicks a day? This way i'm not paying any higher than what Im paying right now and I get more clicks... Am I right?
#ads #facebook #pcp
  • Profile picture of the author Clint Butler
    It sounds to me like your settings for "General Public" is what is throwing your CPC up. What you can do is target specific interests that way your impressions actually go down.

    I say that because Facebook takes your impressions and compares it to your clicks and that is how they judge what your CPC is.

    You can use Quantcast.com or some other demographic site and see what kind of people are buying "learning french" products. Then adjust your targeting in your Ads, you should see an increase in clicks and a decrease in price.

    Also, remember the picture is the number one important thing when it comes to FB ads, so find a few and test those out as well.

    Regards,
    Clint
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    Check Out My On Page SEO Guide On Page SEO: The Essential Guide To On Page Optimization
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    • Profile picture of the author Backtrack Linkback
      Originally Posted by Clint Butler View Post

      You can use Quantcast.com or some other demographic site and see what kind of people are buying "learning french" products. Then adjust your targeting in your Ads, you should see an increase in clicks and a decrease in price.

      Dude, that was a great reccomendation. I know this was posted yesterday, but that is a very cool website.


      Thanks,
      Sam
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      Have a Wonderful Day!

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  • Profile picture of the author Justin Lavoie
    Well many thanks Clint, much appreciated, I will take your advices and try it.
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