Does on page SEO help or hurt PPC ranking?
- SEO |
I am working with a local client doing SEO work for him. I got him on page one for one of his keywords where the service he was using previously never got him past page 3. He is also using reachlocal ppc.
He is not ranking high in the PPC and reachlocal is telling him it's because of his new website. They claim it's not optimized for certain keywords and that is why the PPC rank is down. It is true the site is not optimized for their particular keywords, but neither was his old site. The site I built and ranked for him has more content than his previous site, and is at #6 for his main keyword phrase.
I'm not familiar with PPC, is it true that the on page SEO can hurt or help PPC ranking? I thought PPC was all about the bid. I'm skeptical due to the fact that the previous site had no optimization for these words either.
Any thoughts are welcome.
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