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How to get Adsense to display ads that follow your sites topic

by outwest
11 replies
  • SEO
    • |
How successful are you in getting Adsense to display ads which focus on the topic

For example , well I guess perhaps Adsense displays different ads to me than it would for the owner of the site depending on the GEO location of the surfer?

I went to a medical site today with Adsense ads on it, and it displayed
"buy land in Berlin" Among the ads

I also think that this guy was losing a lot of focus in his site because his
wordpress settings displayed his "recent posts" some of which, many of which, had nothing at all to do with the page I was viewing

I think this confuses the hell out of Google, and thats why SILO structure is so important, As many have discussed lately

If you are making a page for
Learning to weave Baskets

and then you want to make Adsense money on That kw "learning to weave baskets"
and you write the whole page about basket weaving

but
your site displays "recent posts"
and you made a recent post about " buying old chevrolets"
Google looks at that and says
Hmm should I put Chevrolet Ad on this site ?

I think that might be why Silo structure is so important, I understand now why if you dont have it, google is confused

When you look at your Adsense sites, does Google usually display ads that follow your topic?
#ads #adsense #display #follow #sites #topic
  • Profile picture of the author cagliostro
    There is an option that controls that in YOUR adsense account.
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  • Profile picture of the author webdevpro
    Google uses cookies to trace what you generally search and to know your interest so that it can display ads based on that. That's why each user see different ads based on what he or she had mostly searched in the past. To turn it off (cookie using and as you want) you can use setting by visiting google.com in your browser.
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  • Profile picture of the author Zeb
    ^ You can turn off interest based ads in your adsense account as well.
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    • Profile picture of the author susb8383
      Originally Posted by Zeb View Post

      ^ You can turn off interest based ads in your adsense account as well.
      How do you do that within Adsense? I looked at my account setting but didn't see anything like this. I also looked in Adsense help--not very helpful.

      Thanks, Susie
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      • Profile picture of the author phans
        Originally Posted by susb8383 View Post

        How do you do that within Adsense? I looked at my account setting but didn't see anything like this. I also looked in Adsense help--not very helpful.

        Thanks, Susie
        i am interested in this option as well
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  • Profile picture of the author mrtrance
    Recently I've noticed that when I visit my sites I see ads on there that have nothing to do with the site or page that is optimized. Before it was OK, but since the new layout of Adsense things have really dropped. I think that is why my CTR has become so low now compared to like 6 months ago. I didn't know there was setting that you can turn off, but I will do that asap and see what happens.
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  • Profile picture of the author Maraun
    You have to use a proxy in the country of your target audience when you look at your own sites, otherwise you get completely different Adsense ads.

    Optimizing for Car Insurance Idaho? If you visit that site from Berlin you surely won't see any ads from Idaho Insurers. Are there any ads in your local region that fit the topic of the site? No? Then you see random stuff. So: Use a proxy that exits in Idaho and visit the site again (with cookies deleted etc or in a private browsing session (aka "Gift Buying Mode").
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    • Profile picture of the author theverysmartguy
      Just out of curiosity Outwest, did you happen to recently do a search or was looking at a website that was about buying land in berlin? If so, that is why it showed those ads. The site owner most likely had the option "show personal interests" selected so that it will show ads related to what the visitor was recently searching for.

      These ads are only put into adsense if there aren't enough ads to fill all the space available.

      Siloing has no effect on this what so ever. When you "silo" your website you are creating a certain structure to your website the flows through the pages through links. The pages that are linked together are of the same topic. This has great SEO potential.

      When you have "recent posts" displayed that is just..well, that, recent posts that were put on the website. If the owner of the site is creating a niche based site then he shouldn't have that sort of problem; he/she is not going to post about cars on a basket weaving site.

      When adsense looks at the page with the ads on them, if ONE line is about cars it is not going to display an ad about it. It will display an ad about the most relevant thing based on the content as a whole. So if the content as a whole is discussing basket weaving, then it is going to put up ads about basket weaving first. If there aren't a lot of ads in the network for that topic it will go to the next most relevant topic ( or if there isn't any then it just fills the ad spaces with whatever it can; based on the settings in the adsense account).

      This is where you need to look at how many ads are getting made for any given topic, and putting up your ad blocks accordingly.

      If you are creating a website based on a topic that only has 4 - 5 ads on it, then I would suggest that you only put 1 block of ad code per page. If there are 20+ then sure, go ahead, put more (remember, max of 3 ad blocks per page ). If there are 10, then I would say 2 ad blocks max; even then I would only use 1.

      -- Jeff
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      • Profile picture of the author mrtrance
        Originally Posted by theverysmartguy View Post


        If you are creating a website based on a topic that only has 4 - 5 ads on it, then I would suggest that you only put 1 block of ad code per page. If there are 20+ then sure, go ahead, put more (remember, max of 3 ad blocks per page ). If there are 10, then I would say 2 ad blocks max; even then I would only use 1.

        -- Jeff
        One of my Adsense site that I target for this keyword shows 22 Advertisers when using SpyFu and last year this site was getting very good CTR, but now very low. Nothing has changed with the site as far as content or layout. I'm getting alot of irrelevant ads on this site and I think showing all those irrelevant ads is really killing my earnings on this site and other sites in my account. I just turned off interest based ads option so I will see if that helps.

        Can I do anything else to make sure I get the relevant ads all the time instead of these off topic ads showing up? What about section targeting? Is that still a viable option to use these days to get the right ads? Or should have the ad block within my content to get more relevant ads?

        Any suggestions would be helpful.
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  • Profile picture of the author jastinbieber
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    • Profile picture of the author kickmoney
      You could try blocking a URL each time an add comes up that you don't like.

      Also there is a kind of markup that you can put into a post that specifies to adsense that this is what you want your ad's based off of.

      ^^^You'll have to Google that one yourself.

      Like has been said, Google uses cookies to base ad's off of what people have been searching for as well as your content.

      But if you want to block some URL's

      >>>Log into your adsense and click Allow & Block Ads

      >>Then click advertisers URL's in the left sidebar



      >>Then fill in the URL's you don't like and hit block


      Make sure you use the broadest example...e.g.

      example.com

      not

      example.com/page

      or

      www dot domain.com

      Other wise more of their ads might show up pointing to other pages or sub-domains.
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  • Profile picture of the author Audrey Harvey
    Section targeting will help display ads that are more relevant to your content.

    What is section targeting and how do I implement it? - AdSense Help
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