I have a blog (on a broad niche, not one that's really targeted to any sort of sub niche) you could say it's more of a magazine and I have some questions around how to best optimize this for organic traffic (content syndication aside).
The issue I have is that the writers I have contributing to the blog (not guest bloggers, paid writers) are not too familiar with SEO and keyword optimization and I'm just wondering whether it is really necessary to have each of these posts keyword optimized, or is it still possible to pick up organic traffic in the longer term through the valuable content they are providing, as id imagine there would be some long tail keywords in there naturally?
I write my own posts that are very targeted so that's not the issue but a lot of the paid writers don't do this and I'm very unsure as to whether I should try and teach this to them but I don't want the articles to come across as being search engine fodder, I like the style an value these posts provide alreaddy, plus I can't commit the time to edit their posts either (which again would probably take away some of the value if they were edited just for the purpose of feeding the search engines keywords/LSI etc).
Just to be clear too, the site isn't being monetized at the moment, I'm just looking to build a reader/subscriber base by providing great content, the longer term plan is to then build in monetization methods and build on my list.
My real dilemma at the moment is around the posts we're adding almost daily and I just don't know whether I'm likely to be losing any traction by not specifically targeting each post as detailed above.
Would love to hear from other warriors on this matter and in particular anyone that runs their own blogs (and by that I don't just mean affiliate sites that are SEOd to the max to turn over a quick sale ).