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Adsense - Images have less CPC?

by nicnac03
7 replies
  • SEO
    • |
So I'm looking at my adsense click stats and I notice that image clicks have a considerably lower CPC than text clicks. Images are like $.01 - $.05 whereas text has been $.10 and up. Has this been the case for you guys as well?
#adsense #cpc #images
  • Profile picture of the author cagliostro
    No Images CPC can be very good, it depends on the niche i guess.
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  • Profile picture of the author paulgl
    It really has nothing to do with image or text. It is what
    ad the highest bidder is using.

    If the highest bidder has an image, how can that be lower?

    If the image is in the first slot, it will have a higher CPC than
    anything else. If it's on the bottom, it won't. But that has
    nothing to do with image alone.

    Paul
    Signature

    If you were disappointed in your results today, lower your standards tomorrow.

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    • Profile picture of the author cagliostro
      Originally Posted by paulgl View Post

      It really has nothing to do with image or text. It is what
      ad the highest bidder is using.

      Paul
      Yes, but as i said (and tested also before saying it) in some niches images perform better. For example in Photography, Travel and a couple of others.

      Not to mention that in those niches image ads have high click rate.
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      • Profile picture of the author paulgl
        Originally Posted by cagliostro View Post

        Yes, but as i said (and tested also before saying it) in some niches images perform better. For example in Photography, Travel and a couple of others.

        Not to mention that in those niches image ads have high click rate.
        Performing better was not the question. It was CPC.

        In fact, google rewards the best performing adwords users with
        a lower CPC.

        But image or text has nothing to do with CPC. It's all about the
        auction.

        Paul
        Signature

        If you were disappointed in your results today, lower your standards tomorrow.

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        • Profile picture of the author cagliostro
          Originally Posted by paulgl View Post

          Performing better was not the question. It was CPC.

          In fact, google rewards the best performing adwords users with
          a lower CPC.

          But image or text has nothing to do with CPC. It's all about the
          auction.

          Paul
          By "performing better" for the publisher i mean better CPC. Some niches have a lot of Image ads and some not.
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  • Profile picture of the author MNC3333
    My image ads have always had higher cpc than my text ads. You should also check out the countries that you are getting traffic from, this matters a great deal.
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    • Profile picture of the author yukon
      Banned
      My own test with text/image Ads have shown text to always win with higher CTR which also has better earnings at the end of the day, which is all I care about.

      I suggest everyone do a 50/50 split test with text/image Ads on their own site, we all are not in the same niche, so all we can do is guess what another guys site is doing.

      I try to run 50/50 split test on my Adsense sites once a year just to make sure everything stays the same (earnings). Run it for a week & see what happens.
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