Reasons Why A Company Would Fail For Social Media
- SEO |
1. Not Buying In
Social is the means out-of-the-box thinking and a whole lot of throwing stuff. It will be very difficult to be successful when you're being inspected in every step of the way. It's so important that social becomes a part of your companies' culture, starting at the top. Success is far from certain and even further when you don't have the full support of your organization.
2. Social Maturity
Like any other industry, there's a learning curve. The lack of education among business owners and executives is causing two major problems.
First is their incapability to understand the complexities of implementing a social media strategic plan. This lack of understanding leads to the second mistake; tasking the wrong employee or hiringthe wrong firm.
3. Cookie Cutter Services
Social Media is NOT a one size fits all solution. That's it. No site based services. No niche social networks No other options. Your company doesn't need to be on the biggest networks. It needs to be on the networks where your customers are spending their time.
4. Different Platforms. Different messages
Stop sending the same messages on the web, It gives me no reason to visit any of your other social media handles. Facebook is not Twitter. Take the time to teach yourself and your team on the different styles of communication used on each site.