Google's "Not Provided" Referrals Growing In Percentage?

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Last month, Google announced that it would begin encrypting search queries with SSL (Secure Sockets Layer) as the default experience at for users who are logged in to their Google accounts.

As a result, there is a lot data that was once available in Google Analytics for webmasters is now hidden. “When a signed in user visits your site from an organic Google search, all web analytics services, including Google Analytics, will continue to recognize the visit as Google ‘organic’ search, but will no longer report the query terms that the user searched on to reach your site,” said Amy Chang on the Google Analytics blog. “Keep in mind that the change will affect only a minority of your traffic. You will continue to see aggregate query data with no change, including visits from users who aren’t signed in and visits from Google ‘cpc’.”
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