I'm curious to know what steps and methods people use in order to do Facebook or Google PPC advertising for penny bids and target their niche.
This seems to be something all IM gurus keep close to their chest like a passport at a dodgy international airport, and I've been reluctant to purchase guides or information on how to do this as it kind of defeats the purpose.
So what I'm referring to is running campaigns in either Facebook or Google which costs 0.01c per click or about that figure. This means that generally you're paying $1.00 for one hundred clicks on your target niche (potentially interested traffic, fans, etc.)
Does anyone have any honest idea of how this is done? It's not my forte. :p