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Authority site vs micro niche sites

by ddDonPaul
12 replies
  • SEO
    • |
I've just bought a domain name, and i`m starting to work on a new project, an authority site. I chose it in my language, so i could write the unique content for it. I have found a good, big niche, medicine related. the competition for all the keywords on this niche is very low (i live in eastern europe, romania, and here the internet business isn`t so big). so in google there is almost for every keyword 1 or 2 micro websites...
i am confident that with an authority site i could rank 1#. what do you think?
#authority #micro #niche #site #sites
  • Profile picture of the author nimcus38318
    Do it. If the authority site is good, you can branch off and make a bunch of micro-niche sites that link to each other and the authority site. Sounds like a winner to me.
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    • Profile picture of the author packerfan
      Are you interested in the topic? Can you imagine yourself writing 1,000 posts on it?

      Take it from someone who has an "authority" site in a market they're not passionate about. It sucks. I even outsource 95% of the writing for that site and I still don't like it.

      My $.02
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    • Profile picture of the author oda
      Originally Posted by nimcus38318 View Post

      Do it. If the authority site is good, you can branch off and make a bunch of micro-niche sites that link to each other and the authority site. Sounds like a winner to me.
      I was going to say the exact same thing!

      Micro-sites can help your authority site if you link it all together properly. Micro sites allow laser targeting on single keyword strings and there can be some gold in there especially if you know you market and it sounds like you do.

      best wishes mate.

      Oda
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  • Profile picture of the author Eddie Titan
    Packerfan has a point.

    If you want to develop an authority site, you should be ready to write at least 100 blog posts in the next year. Furthermore, you should be ready to write a lot more articles and do a lot of backlinking throughout the year for your 100 blog posts + homepage.
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  • Profile picture of the author ddDonPaul
    yes, i will do that. it will be interesting for me, because the niche is in medicine, and i`m a student at medicine. so yes, i`m ready to write a bunch of articles there.
    and it would be easy for me to write quality, unique articles because i can get the professional help i`ll need from my university, teachers and students as well.
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  • Profile picture of the author Landro
    Sounds like a good idea - you've got an open market if the competition in your language is not aggressive. Heed the advice of the other warriors who posted here - that is, post lots of unique / relevant content and do some SEO. Your SEO efforts may not be as difficult as it would be for someone trying to rank for the english language.
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  • Profile picture of the author jgant
    I've built both micro and larger sites. I earn FAR MORE from my larger sites (whether they're authority or not is debatable). I find posts rank higher much easier with a larger site.

    As suggested above, you can always create microsites linking to your larger sites and create a web within your niche/market.

    Also, if you focus on 1 or 2 sites (I now focus on 3 niches where 1 niche I have several micro sites promoting larger site), much less backlinking is required than ranking dozens of micro niche sites.
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  • Profile picture of the author chrome
    I've also built and own both but choose to go with niche sites. They tend to take much less work and earn extremely well if they're built properly.
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  • Profile picture of the author ddDonPaul
    yeah, the niches sites requires less work, but you must know how to build them.
    i personally don`t have money to invest in internet marketing on quality unique articles and backlink building.
    i chose to build this authority site because it`s in my own country and i could write the articles myself. and the authority site will rank for multiply keywords. of course it requires more work, but if you fail ranking some keywords, there are other several left. when the micro niche site will rank for 3-5 keywords that gets enough traffic, if you fail to rank them, you`ve worked for nothing.
    with an authority site you have better chases of succes, and more income potential.
    any other opinions on this tho?
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    • Profile picture of the author Marketing Fool
      I love building authority sites about things I enjoy...but as a business model I would definitely not do it now, if that was your only project.

      Google is in the rampage business these days. They seem to like to penalize authority sites at whim.

      What you don't want to do is spend the next year building a great site that gets thousands of visitors per day, only to wake up one morning to zero or close to zero traffic and your site sitting in oblivion at the bottom of the serps simply because Google has decided to tweak their algorithm ala panda updates or whatever else is around the corner.

      Spreading your sites into dozens of smaller sites seems to be a way to fly under the radar.

      After the last Panda update, my authority sites virtually disappeared from the Index, and so did my micro sites, but in less than a month the micro sites crept back in as if nothing had happened and income levels are back to pre-panda days...

      Diversification is the key...don't put all your eggs in one basket!
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      • Profile picture of the author chrome
        Originally Posted by Marketing Fool View Post

        I love building authority sites about things I enjoy...but as a business model I would definitely not do it now, if that was your only project.

        Google is in the rampage business these days. They seem to like to penalize authority sites at whim.

        What you don't want to do is spend the next year building a great site that gets thousands of visitors per day, only to wake up one morning to zero or close to zero traffic and your site sitting in oblivion at the bottom of the serps simply because Google has decided to tweak their algorithm ala panda updates or whatever else is around the corner.

        Spreading your sites into dozens of smaller sites seems to be a way to fly under the radar.

        After the last Panda update, my authority sites virtually disappeared from the Index, and so did my micro sites, but in less than a month the micro sites crept back in as if nothing had happened and income levels are back to pre-panda days...

        Diversification is the key...don't put all your eggs in one basket!
        I could not agree with you more! Authority sites are a big investment with too much risk....even if you're an expert on the topic. As a business model, niche sites are where it's at.
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  • Profile picture of the author ddDonPaul
    hmmm hearing this from you guys has made me change my mind...
    i`ll think more before building an authority site.
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