5 {{ upvoteCount | shortNum }}
5 {{ upvoteCount | shortNum }}

Adwords competition question...

by aygabtu
4 replies
  • SEO
    • |
I have several adword campaigns going for my sites, but for one of them I started at 5 cents and bumped it up several times to 65 cents and I'm still not getting impressions. I just bumped it up to $1 to see what happens.

Does this mean that there is that much competition for those keywords? I've added about 100 combinations of suggested terms. Does it also mean that any ads I serve on those pages will be very high CPC?

Thanks for any insight.
#adwords #competition #question
  • Profile picture of the author MikeFriedman
    Yes, assuming your ads are approved and active, it looks like your competitors are bidding higher than you.

    Just to make sure I am reading your post right though, you are running an AdWords campaign to drive traffic to a website that is monetized with AdSense?
    Signature

    For SEO news, discussions, tactics, and more.
    {{ DiscussionBoard.errors[5179782].message }}
    • Profile picture of the author aygabtu
      Originally Posted by MikeFriedman View Post

      Yes, assuming your ads are approved and active, it looks like your competitors are bidding higher than you.

      Just to make sure I am reading your post right though, you are running an AdWords campaign to drive traffic to a website that is monetized with AdSense?
      Yep! I left it bumped to $1 and still get nothing. Zero impressions! I wonder if something went wrong with that particular campaign. I cannot believe it is worth $1+ a click!
      Signature

      Check top 300 Google SERP results free. WhatsMySERP.com tracks and graphs changes for multiple domains/keywords/regions. Also includes advanced keyword density tool.

      {{ DiscussionBoard.errors[5180121].message }}
      • Profile picture of the author paulgl
        Your competition may also have much higher QS than you do.
        It may be impossible to get on the first page. Try bidding
        on different positions. Google will not even consider you,
        no matter how high you bid, if your QS sucks in relation
        to the others.

        If you can't believe it is worth a dollar a click, then
        maybe adwords is not for you. Biggest mistake people
        make is not being able or willing to pay money.

        You have to pay money and maybe bid on lower positions.
        Test the keywords. As your CTR increases, you too will
        be able to get higher with smaller amounts of money.

        Adwords is not for the faint of heart, that's for sure.

        Paul
        Signature

        If you were disappointed in your results today, lower your standards tomorrow.

        {{ DiscussionBoard.errors[5180152].message }}
        • Profile picture of the author aygabtu
          If the keyword was tied to selling a product I can understand paying more, but this is an adwords campaign to drive traffic to tools for users with my own adsense ads on the pages. Others are doing something similar, so why would someone bid far more for something they will never be able to recoup?
          Signature

          Check top 300 Google SERP results free. WhatsMySERP.com tracks and graphs changes for multiple domains/keywords/regions. Also includes advanced keyword density tool.

          {{ DiscussionBoard.errors[5180349].message }}

Trending Topics