74000 Global searches but only 5-7 visitors ?

24 replies
  • SEO
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Hi Warriors,
I am standing at 3rd position for a keyword of which google keyword tool tell 74000 global searches, but only 5-7 visitors come to my site,
I am wandering what is this happening ?

Thanks!
#global #searches #visitors
  • Profile picture of the author John Ac
    First of all in my opinion 74.000 searches is not so much.

    Now depend on what keyword you are looking for.

    Thank you
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  • Profile picture of the author Manc32
    is that 74,000 EXACT searches?

    Which google (Country) are your ranking 3rd in? are any of these 74,000 searches local to that country?
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  • Profile picture of the author masterjani
    If your site is in first to second position then you can expect many visitors, being on page 1 is not give you more visitors.
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  • Profile picture of the author serena85
    I have a site on first position with 50000 hits and I get 15 maybe 20 visitors....so I am not upset the keywords are not that good.
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  • Profile picture of the author carmamir
    Interesting.

    6,800 (exact) searches on BING UK and I getting on TOP1 over 200 visitors per day from that keyword...

    Work on appropriate Title, description.
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    • Profile picture of the author aygabtu
      I agree with carmamir, work on your title and description. Maybe it isn't as appealing as your competition to google readers. Compare what they have to yours and make yours more enticing.
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  • Profile picture of the author UMS
    Originally Posted by chasiffareed View Post

    Hi Warriors,
    I am standing at 3rd position for a keyword of which google keyword tool tell 74000 global searches, but only 5-7 visitors come to my site,
    I am wandering what is this happening ?
    You almost certainly were looking at the broad match and not exact match search figures.

    It's a very common mistake to make.
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    • Originally Posted by UMS View Post

      You almost certainly were looking at the broad match and not exact match search figures.

      It's a very common mistake to make.
      Yes, I totally agree. It's a common mistake by most of the people who do not go for exact search instead go for broad match type and do the mistake.
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  • Profile picture of the author dotgirish
    There are many cases where url on 3rd or 4th position gets less visitors than which is in 5th or 6th. You may need to work on the description part or even Title. Eye catching or action tempting keywords does the trick.

    another challenge here is , if you change the title , changes are there to change the ranking position. So it may be a bit tricky to handle it.
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  • Profile picture of the author razorhound
    Is that even exact match search count?
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  • Profile picture of the author chasiffareed
    Oh yes, keyword has 74000 broad searches,27000 phrase searches, 480 exact searches,
    I think my keyword exact searches are very low.that's why there are low number of visitors are hitting.
    what is your opinion?
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    • Profile picture of the author aygabtu
      Originally Posted by chasiffareed View Post

      Oh yes, keyword has 74000 broad searches,27000 phrase searches, 480 exact searches,
      I think my keyword exact searches are very low.that's why there are low number of visitors are hitting.
      what is your opinion?
      480 exact matches? That is definitely your problem. You need to do more keyword research and see if you can rank for more than just one. Also try to get to the #1 spot, which will boost your ctr but you dont have many users to work with.
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      Check top 300 Google SERP results free. WhatsMySERP.com tracks and graphs changes for multiple domains/keywords/regions. Also includes advanced keyword density tool.

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    • Profile picture of the author mrgood
      Originally Posted by chasiffareed View Post

      Oh yes, keyword has 74000 broad searches,27000 phrase searches, 480 exact searches,
      I think my keyword exact searches are very low.that's why there are low number of visitors are hitting.
      what is your opinion?
      Here we go with a simple mathematics: 480 per month is a 16 per day. The site on the 1st position probably gets this number of visitors.
      If you are at the 3rd place, your number of visitor is 5-6, this is exactly what you get.
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    • Profile picture of the author razorhound
      Originally Posted by chasiffareed View Post

      Oh yes, keyword has 74000 broad searches,27000 phrase searches, 480 exact searches,
      I think my keyword exact searches are very low.that's why there are low number of visitors are hitting.
      what is your opinion?
      That is why!
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  • Profile picture of the author JSProjects
    Yeah, you're going to have to start going after a few higher competition keywords, in addition to trying to take over the #1 spot. If your traffic is EXTREMELY targeted and "ready to buy" then you can do pretty well with 20 or so visitors a day. But you'll need to scale it up and try to get 15-20 visitors across multiple sites.
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  • Profile picture of the author awj888
    check the [exact] match for that keyword it might not be as high as you thought! - also work on the CTR of your ranking link Ie. include the keywrod in the title and description and some kind of call to action that will encourage more lcicks - and finally check the rank in other countries and also search engines - IMO bing doesnt get nearly as many searches as google so we usually just focus on Google. 8000 eaxct month search on google could only be 1000 in bing easily
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  • Profile picture of the author googlepage1
    well, that sounds a bit weird to me because even if you get the stats of the keywords via [exact] search volume, i don't think that it would be less than 5k-7k and if you are no. three then you deserve at least 20% of these search results.
    and i would suggest you to check the ranking of your keyword with the help of either SEOSERP or keywordchecker tool, these tool will help you to determine the exact position of your keywords.
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  • Profile picture of the author Jon Potts
    These threads always offer a good laugh but it definitely is the most common mistake I see in SEO.
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  • Profile picture of the author WakondaMarketing
    The question is, are you in the top spot for your keyword?
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  • Profile picture of the author eaglesflamenco
    why not try to change your title and meta description?by the way,74,000 is an exact search number?i mean ,with " " or not?
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  • Profile picture of the author BigNorm
    Dump the keyword and look at expanding your site to higher searched keywords. Contrary to what everyone is telling, 480 searches a month is 16 a day, it's not worth the effort trying to rank first especially if your keyword is not a buying or help keyword. Expand your internal pages to include keywords within the same niche with a higher search volume and spend your time ranking those instead.
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  • Profile picture of the author Daniel Wilson
    Those must be broad searches. How high do you even rank??
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  • Profile picture of the author kkchoon
    If you are looking at broad match Global searches, it doesn't really tell your keyword's traffic, I have a detail articles here: What is Broad, Phrase, Exact Match Means in Google Keyword Tool?

    Broad match is originally designed for PPC user, search marketer should look at exact match. For phrase match, it means the words in order, it includes the long tail version of the keyword's exact searches as well.
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