Google rankings question?

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Recently I started using SEO spyglass to track my competitors backlinks. My question is this? How do a few of my competitors get the top rankings in the Google Places 7 pack with having very few to no backlinks. These particular websites also don't appear to be optimized very well for the keywords that they are ranking for. I also might ad that these websites are ranking high in an area that is very competitive for the particular keyword phrases i've been researching.

I don't get it, if their not backlinking or optimizing their site for the keywords their ranking at the top for than how do they get the top spots on Google Place?
#search engine optimization #google #question #rankings
  • You're referring to Google Places. Completely different than the web results. The places listing goes off of completion of the listing, reviews, citations, and of course location.

    A good way to evaluate the competition in local places listing, is see the amount of reviews, the amount of citations, and if their listing is complete.
    • [1] reply
    • A citation is basically a listing from a web directory correct? I've been told that reviews are important but why have I seen so many listings atop Google Places with 0 reviews?
      • [1] reply
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    Google rankings question?

    Recently I started using SEO spyglass to track my competitors backlinks. My question is this? How do a few of my competitors get the top rankings in the Google Places 7 pack with having very few to no backlinks. These particular websites also don't appear to be optimized very well for the keywords that they are ranking for. I also might ad that these websites are ranking high in an area that is very competitive for the particular keyword phrases i've been researching. I don't get it, if their not backlinking or optimizing their site for the keywords their ranking at the top for than how do they get the top spots on Google Place?