So I did a big social push on a site to see its effectiveness for increasing rankings. Lots of linking to the site through status updates on Facebook and Twitter, lots of likes from tons of different people. My conclusion is.... I really didn't see any difference. Nothing that compares to good ol' link building by a long shot. Its seems to me that Google wants us to believe social matters because that way we're more paranoid about our site quality but I am not really buying that it holds much weight in their algo just yet. Anyone wanna chime in on their experiences.