I have read reviews on sites like BMR, Linkvana, and many other link building services that use a blog network to help members get links. My first thought was, "great an easy way to get backlinks, more power in Google, and make more money". However, when I dug a little deeper my opinion changed quite a bit.
With longer content being favored by every one from Google to the newest publisher, why would I use sites a site like BMR that requires less than 200 words? Why would I, as a blog, want any of their posts on my site?
This leads me to a better way, Guest Blogging. However, many will not use this method because it requires quality content of more than a few hundred words.
I am not trying to say services like BMR are horrible or should not be used. Instead, let me explain why Guest Blogging is a better way to go.
For every post you write for BMR you get one link back to your website or blog from a PRwhatever (BTW PR is starting to matter less and less). Your post ends up on a blog, but it will not stay there for very long because other members are submitting posts, as well.
You get the same with Guest Blogging, but instead of a short amount of content that will produce very little traffic on its' own you get the change to have your content featured on a high traffic blog for more than just a few hours.
Guest Blogging takes longer, requires more work, and is not nearly as easy. So, why in the world should any smart marketer choose Guest Blogging over a service like BMR?
Guest Blogging will create long term relationships with bloggers that need your content. They will publish content you provide on a regular basis creating both backlinks and traffic to your website or blog.
However, unlike BMR, your featured post on a blog in your industry will gain the attention of the reader, give you a change to show off your writing skills, and will help you gain trust.
Not to mention Guest Blogging is a long term strategy, whereas BMR posts are only long term for the backlinks.
We have already seen Google make an update and start looking at backlinks on a quality standpoint more than a quantity standpoint. As good as a service like BMR may be, I don't think they are a sustainable method for gaining traffic and ranking.
Guest Blogging, however, is a long term strategy to gain both traffic and high quality backlinks. Imagine if your guest post ends up on a blog that receives thousands of visitors every week.
I urge all the content creators new and veteran, not currently using Guest Blogging, to look deeper into this strategy and start providing HIGH QUALITY content for blogs instead of crappy little 150 word articles.
P.S. - If you made it this far I hope you realize the controversy I am trying to create. We will see how many people using BMR take this way too personally.