I have partially inherited a website with a URL structure that I want to change. Currently, all pages and posts end with .html. However, the home page does not end in .html.
Additionally, there are other things I want to change. For instance, the URL setup now is like this, assuming the primary keyword and title of the page is:
"this primary keyword."
The way the site is currently setup, the URL looks like this:
http://www.somewebsite.com/some-type...y-keyword.html (hover to see the whole URL)
Personally, I think that's ridiculous.
I want that URL to look like this:
So, I want to do a 301 redirect to make these page URLs more logical and remove the HTML extension.
Now, I have about 77,000 backlinks to this site and I can't afford to lose any of them. I'm pretty sure a 301 redirect will not result in any loss of SEO / SERP position.
Am I correct?
Also, once the page URL going forward is called:
will I basically be ranking that URL as if it is new, or does it get credit for the PR and SERP position of the old URL?
Meaning, I think a 301 redirect will allow me to keep doing what I am doing with no loss of SEO, ranking, or anything else. That's what I need you to confirm or deny.
Also, because the entire rest of the site has .html but the home page does not, I believe that Google essentially sees these as two separate things...not sure of the language here. Meaning, when we run analytics we see that the Indexed Count in Google for the home page is 1, while the IC for all other pages is 357.
If this website was setup correctly, the IC should be the same on every page because IC measures at the domain level.
Please advise if my thinking is correct, if there are pieces I am missing or if I'm totally off-base.
This is a major website in an extremely competitive niche and we can't afford any mistakes or a drop in ranking.
If you really wow me with your response I'll pay $50.
Thank you all, and I hope everyone had a great weekend.