$35-$50 for the best answer to this SEO - URL related question

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I'll pay $35 via PayPal to the person in this thread who provides me with the best answer & comprehensive explanation to support their answer.

I have partially inherited a website with a URL structure that I want to change. Currently, all pages and posts end with .html. However, the home page does not end in .html.

Additionally, there are other things I want to change. For instance, the URL setup now is like this, assuming the primary keyword and title of the page is:

"this primary keyword."

The way the site is currently setup, the URL looks like this:

http://www.somewebsite.com/some-type...y-keyword.html (hover to see the whole URL)

Personally, I think that's ridiculous.

I want that URL to look like this:

http://www.somewebsite.com/this-primary-keyword

So, I want to do a 301 redirect to make these page URLs more logical and remove the HTML extension.

Now, I have about 77,000 backlinks to this site and I can't afford to lose any of them. I'm pretty sure a 301 redirect will not result in any loss of SEO / SERP position.

Am I correct?

Also, once the page URL going forward is called:

http://www.somewebsite.com/this-primary-keyword,

will I basically be ranking that URL as if it is new, or does it get credit for the PR and SERP position of the old URL?

Meaning, I think a 301 redirect will allow me to keep doing what I am doing with no loss of SEO, ranking, or anything else. That's what I need you to confirm or deny.

Also, because the entire rest of the site has .html but the home page does not, I believe that Google essentially sees these as two separate things...not sure of the language here. Meaning, when we run analytics we see that the Indexed Count in Google for the home page is 1, while the IC for all other pages is 357.

If this website was setup correctly, the IC should be the same on every page because IC measures at the domain level.

Please advise if my thinking is correct, if there are pieces I am missing or if I'm totally off-base.

This is a major website in an extremely competitive niche and we can't afford any mistakes or a drop in ranking.

If you really wow me with your response I'll pay $50.

Thank you all, and I hope everyone had a great weekend.

-Russ
#$35$50 #answer #question #related #seo #url
  • Profile picture of the author yukon
    Banned
    That .html creates a unique URL.

    Click these same links, one is minus the .html, notice how the non-.html link returns a broken page.

    http://www.warriorforum.com/adsense-...-question.html

    http://www.warriorforum.com/adsense-...lated-question





    Google also knows those links are not the same.

    Correct Google Cache (correct URL with .html):

    http://webcache.googleusercontent.co...&hl=en&strip=1

    Broken Google Cache (broken URL without .html):
    http://webcache.googleusercontent.co...cklink-packets


    Note, I had to use another forum thread url, this thread isn't cached yet.


    If your running Wordpress you'll notice that you have a few choices for URL structure, in the WP Admin. Each of those choices are simply running a redirect server side. Google will update on the next crawl when they find the page has moved.
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    • Profile picture of the author Mike Anthony
      Originally Posted by yukon View Post

      If your running Wordpress you'll notice that you have a few choices for URL structure, in the WP Admin. Each of those choices are simply running a redirect server side. Google will update on the next crawl when they find the page has moved.

      HEY Yukon I think the OP would be concerned about losing links not just Google recrawling the site. I am under the impression there has been internal linking and its not a wordpress site but if not you are right.
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  • Profile picture of the author Kauzmo
    Just pay Yukon he hit it right on the head.
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  • Profile picture of the author Mike Anthony
    Originally Posted by Russell Barnstein View Post


    http://www.somewebsite.com/some-type...y-keyword.html (hover to see the whole URL)

    Personally, I think that's ridiculous.
    It is in fact because what the "some types of services" is MAY throw off the search engines a little rather than really targeting the keywords. Furthermore in future link building it may inhibit you getting a link because some webmasters have limits and don't use anchor text. As far as SEo is concerned there are various rumors about long URL vs short URLS but that length does not seem to be prohibitive. The recently leaked Google reviewers manual does include long URLs as spam/keyword stuffing sign so in my estimation - keep em short and confined. It may not be in the algo but that its in the reviewers manual is enough for me to keep it short when I can.

    Quick look up on this - Highlights from the Leaked 2011 Google Rating Guidelines SEO on Tap

    I want that URL to look like this:

    http://www.somewebsite.com/this-primary-keyword

    So, I want to do a 301 redirect to make these page URLs more logical and remove the HTML extension.Now, I have about 77,000 backlinks to this site and I can't afford to lose any of them. I'm pretty sure a 301 redirect will not result in any loss of SEO / SERP position.

    Am I correct?
    loss of juice on a redirect is negligible as to whether changing the URl might cause a bit of a bounce around I would say over time it may well improve it. For reference on the redirect juice take it from the horses mouth so to speak.



    Meaning, I think a 301 redirect will allow me to keep doing what I am doing with no loss of SEO, ranking, or anything else. That's what I need you to confirm or deny. This is a major website in an extremely competitive niche and we can't afford any mistakes or a drop in ranking.
    Do it in stages not all at once and monitor it. I would never be one to say it will not affect your rank at all but it should be negligible. I'm sorry but with all the changes this year I would never make a claim that we know enough to claim there will be zero change. However like I said overtime it should in fact help.

    the home page not having an extension over having one as a ranking factor. Might show up in Google webmasters as different but I can't see that as being much of a ranking factor.
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  • Profile picture of the author Russell Barnstein
    Thanks for the replies.

    Yukon, I did actually know all that, but I don't understand what the potential (if any) risks are, and why or why not those risks should be mitigated or a cause for concern.

    My real question is this, simplified:

    If I get rid of the .html extensions and change the page structure to more specifically target our keywords, will there be a loss of SEO and rankings for my current backlinks and SERP postition, andwill there be a loss going forward with the new URL structure if I do a 301 redirect?

    Meaning, the old URL will retain its ranking because the 301 is permanent. But going forward, we'll be building links to a "new" URL. Will it retain all of the old "link power," AND will it continue to build new power and ADD that power to the old power?

    Completely lame way of putting it, I know, but I am trying to be as clear as possible about what I'm looking for.

    I'd like to award the payment tonight if possible. Mike Anthony has a strong understanding of my question and has confirmed basically what I thought, but I'm hoping some other SEO experts will weigh in on this as well.

    This website brings in a minimum of $150,000 per month, so I have to be very, very careful.

    Thanks again

    -Russ
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    • Profile picture of the author Mike Anthony
      Originally Posted by Russell Barnstein View Post


      Meaning, the old URL will retain its ranking because the 301 is permanent. But going forward, we'll be building links to a "new" URL. Will it retain all of the old "link power," AND will it continue to build new power and ADD that power to the old power?
      I meant to mention this before but you seem to have it covered. Google has in fact indicated it track redirects and would consider a site with only redirects something they might want to review. In your case of course its the same domain and same pages so there should not be an issue but future link building will lessen that concern even more.

      This website brings in a minimum of $150,000 per month, so I have to be very, very careful.
      thats some nice change so I can understand. I'm sure you have it figured out already and will segment your traffic and start with the pages and keywords that give you the least traffic and progress upward. Mike Firedman is pretty good at this stuff as well. He is usually around later in the night for another perspective. Best wishes to you.
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    • Profile picture of the author yukon
      Banned
      Originally Posted by Russell Barnstein View Post

      Thanks for the replies.

      Yukon, I did actually know all that, but I don't understand what the potential (if any) risks are, and why or why not those risks should be mitigated or a cause for concern.

      My real question is this, simplified:

      If I get rid of the .html extensions and change the page structure to more specifically target our keywords, will there be a loss of SEO and rankings for my current backlinks and SERP postition, andwill there be a loss going forward with the new URL structure if I do a 301 redirect?

      Meaning, the old URL will retain its ranking because the 301 is permanent. But going forward, we'll be building links to a "new" URL. Will it retain all of the old "link power," AND will it continue to build new power and ADD that power to the old power?

      Completely lame way of putting it, I know, but I am trying to be as clear as possible about what I'm looking for.

      I'd like to award the payment tonight if possible. Mike Anthony has a strong understanding of my question and has confirmed basically what I thought, but I'm hoping some other SEO experts will weigh in on this as well.

      This website brings in a minimum of $150,000 per month, so I have to be very, very careful.

      Thanks again

      -Russ
      I'll be honest with you.

      If I had a site bringing in $150K per month, I would never move forward with a site wide URL overhaul.

      If you still need to move forward, do it on a small scale, rinse repeat...

      If it was me I would find 50 or so pages that all rank on page #1, but bring in very little traffic. Use those 50 pages for testing. Give it a few months move forward from the lowest traffic pages up, repeat.

      Be very careful with existing ranked pages (I think you know that already).
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      • Profile picture of the author Russell Barnstein
        Originally Posted by yukon View Post

        I'll be honest with you.

        If I had a site bringing in $150K per month, I would never move forward with a site wide URL overhaul.

        If you still need to move forward, do it on a small scale, rinse repeat...

        If it was me I would find 50 or so pages that all rank on page #1, but bring in very little traffic. Use those 50 pages for testing. Give it a few months move forward from the lowest traffic pages up, repeat.

        Be very careful with existing ranked pages (I think you know that already).
        Hmmm...I see. So overall your advice is "better safe than sorry," which, with this kind of revenue, makes perfect sense.

        I know that having the URLs the way they are right now doesn't hurt anything, but it's just not the way they should have been done. Am I willing to sacrifice any part of my rankings in order to "fix" it?

        Probably not, but I definitely got a lot of value from you and Mike Anthony.

        Can we split the $50 between the two of you?

        Each send me a PM with your PP address and I'll send over your "thanks!"
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        • Profile picture of the author Mike Anthony
          Originally Posted by Russell Barnstein View Post

          Probably not, but I definitely got a lot of value from you and Mike Anthony.

          Can we split the $50 between the two of you?

          Each send me a PM with your PP address and I'll send over your "thanks!"
          Russel no problem. Split away. I would have done it for free. It s Christmas so I will buy the kids some extra pizza in your name one day during the holiday season. lol
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  • Profile picture of the author Russell Barnstein
    Yes, this is actually a custom-built Wordpress site. We have it setup on its own server.
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  • Profile picture of the author Russell Barnstein
    There is a substantial amount of interlinking between pages and posts and of course about 77,000 backlinks pointing to the site. We have about 357 pages of indexed content, all properly and heavily interlinked.

    Domain is 10 years old.
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  • Profile picture of the author Russell Barnstein
    And no, I don't care about Google crawling the site. They put a bot on the site a long time ago and we get indexed immediately upon publishing of new content or changes.
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  • Profile picture of the author Russell Barnstein
    Mike,

    Nope, I definitely don't have it figured out. ;-) I know much, much less than it might sound like. In fact, I did not know that this would have to be done incrementally, but what you said makes sense. I'm not sure what segmenting traffic means...

    The problem here is that my tech guy doesn't know anything about SEO, and I know very little about tech stuff. So while he has the skills to do the redirect and all of that stuff, he doesn't know about how it will affect SEO. I know quite a bit about SEO but I'm just not sure in this case.

    I think that we should be all set. We build about 3,000-4,000 links per month with a solid program of high quality article syndication, press release syndication, BMR and other PBNs, manual blog commenting, social bookmarking, we purchase 100's of high PR, contextually relevant backlinks, we scrape all links each month and run them through BacklinkBooster, and on and on. We have a very comprehensive strategy.

    Mike, do you think the old link juice will add to the new link juice being that the above strategies will target the new urls once we change them? Or is there going to be a separation of sorts, where we rank say #2 for a keyword to the old URL, but have no initial ranking on the new URL?

    Or will these links be considered one and the same? I guess this is my ultimate question.

    Does that make sense or am I totally idiotic about this?
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    • Profile picture of the author Mike Anthony
      Originally Posted by Russell Barnstein View Post

      Mike,

      Nope, I definitely don't have it figured out. ;-) I know much, much less than it might sound like. In fact, I did not know that this would have to be done incrementally, but what you said makes sense. I'm not sure what segmenting traffic means...
      Well I meant that you want to know where your traffic is coming from and the keywords and pages that are ranking for good traffic. You want to get to those LAST and start with the ones that if there are a few issues won't affect you much.

      Mind you I don't want to build this up to be more than it seems. The whole point of a redirect is to convey link and anchor text juice to the new page/url and since the page is the same the same issues are whats going to cause it to rank. As you saw in the video though - there is a slight loss so you want to monitor how it is going not go all out with a change overnight and then fine out ooops the slight loss here has lost me a battle between being number two and number four (bare in mind I don't know your keywords and the competition in them)

      I think that we should be all set. We build about 3,000-4,000 links per month with a solid program of high quality article syndication, press release syndication, BMR and other PBNs, manual blog commenting, social bookmarking, we purchase 100's of high PR, contextually relevant backlinks........We have a very comprehensive strategy.
      Yep. thats one of the most solid link building plans I have seen anyone else invested in on WF. I really don't think you have to worry that much just break it down as suggested and take your time with it. I am just Being extra careful like you said you wanted to be.

      Mike, do you think the old link juice will add to the new link juice being that the above strategies will target the new urls once we change them? Or is there going to be a separation of sorts, where we rank say #2 for a keyword to the old URL, but have no initial ranking on the new URL?
      If I said anything that made you doubt that you have my apologies. The whole point of a redirect like that (and bare in mind this is precisely the way GOOGLE themselves advocates you do it) is to convey the juice and anchor text to the new url. So yes - you retain that and it drops on top of linkbuilding you are doing going forward. Everything falls to the page you redirect to minus as stated a slight loss as discussed in the video above.

      Or will these links be considered one and the same? I guess this is my ultimate question.
      New links will be mixed in right with the old links - one and the same page. If it didn't then redirect wouldn't be used for that exact purpose. You have the right idea. I am just suggesting you take your time with it and break it down into steps from your least important and traffic gaining pages to your most.
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  • Profile picture of the author Russell Barnstein
    Mike;

    Your last response was the one I was looking for. I figured I wasn't exactly asking the question correctly and I'm glad we got down to what I needed.

    Send me your PayPal via PM and I'm awarding you $50 and Yukon $25.

    Merry Christmas, gentlemen. Thank you so much for your assistance.
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    • Profile picture of the author yukon
      Banned
      Originally Posted by Russell Barnstein View Post

      Mike;

      Your last response was the one I was looking for. I figured I wasn't exactly asking the question correctly and I'm glad we got down to what I needed.

      Send me your PayPal via PM and I'm awarding you $50 and Yukon $25.

      Merry Christmas, gentlemen. Thank you so much for your assistance.
      Thanks, but I only gave my opinion.

      If you still want to be generous donate here Marine Toys for Tots Foundation from Santa, I'm sure they need the help.
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      • Profile picture of the author Russell Barnstein
        Done. Here's the reply from the US Marines:

        "On behalf of the U.S. Marine Corps, the Marine Toys for Tots Foundation and the many less fortunate children who will experience the joy of Christmas because of caring people like you, I extend my warmest thanks for your thoughtfulness and generosity. Given today's challenging economic condition, our work together is even more critical as the number of families experiencing financial hardship continues to grow.

        We received your contribution of $25.00 on Dec 18, 2011 . The Marine Toys for Tots Foundation provided you with no goods, services, or benefits for your contribution. We are also recognized by the IRS as a tax-exempt public charity under Section 501(c)(3) of the Internal Revenue Code. Cash contributions of the Foundation are deductible on your federal income tax return to the extent provided by federal income tax regulations. Please consult your tax advisor. This letter may be printed and retained as your receipt for record puposes.

        Again, thank you for enabling the Marine Corps to meet the significant challenge of providing Christmas joy and hope to millions of our nation's neediest children. Your kindness and compassion will make a difference in their lives.

        For your reference, your secure Transaction ID is: 3184-1181-1-466625-472463.

        An acknowledgement will be sent to you at editorinchief@contentforconversions.com.

        Best Wishes,

        Major Bill Grein
        USMC (Ret.)
        Vice President
        Marketing & Development
        Marine Toys for Tots Foundation"

        Yukon, consider this a donation on your behalf.
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        • Profile picture of the author yukon
          Banned
          You are awesome!

          Seriously, thank you, I appreciate that very much!

          Last night I was watching tv with my wife & they had a local news story about kids not getting anything for Christmas because of the economy & donations being very low.

          I told my wife that would really suck to be a child & not get anything for Christmas, what would be even worse is going back to school & the other kids asking what they got for Christmas. That would be terrible for a child that didn't get anything to deal with IMO.

          Again, I appreciate that, & I'm sure it will help some child out there.








          Originally Posted by Russell Barnstein View Post

          Done. Here's the reply from the US Marines:

          "On behalf of the U.S. Marine Corps, the Marine Toys for Tots Foundation and the many less fortunate children who will experience the joy of Christmas because of caring people like you, I extend my warmest thanks for your thoughtfulness and generosity. Given today's challenging economic condition, our work together is even more critical as the number of families experiencing financial hardship continues to grow.

          We received your contribution of $25.00 on Dec 18, 2011 . The Marine Toys for Tots Foundation provided you with no goods, services, or benefits for your contribution. We are also recognized by the IRS as a tax-exempt public charity under Section 501(c)(3) of the Internal Revenue Code. Cash contributions of the Foundation are deductible on your federal income tax return to the extent provided by federal income tax regulations. Please consult your tax advisor. This letter may be printed and retained as your receipt for record puposes.

          Again, thank you for enabling the Marine Corps to meet the significant challenge of providing Christmas joy and hope to millions of our nation's neediest children. Your kindness and compassion will make a difference in their lives.

          For your reference, your secure Transaction ID is: 3184-1181-1-466625-472463.

          An acknowledgement will be sent to you at editorinchief@contentforconversions.com.

          Best Wishes,

          Major Bill Grein
          USMC (Ret.)
          Vice President
          Marketing & Development
          Marine Toys for Tots Foundation"

          Yukon, consider this a donation on your behalf.
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  • Profile picture of the author rezaafriadi
    This article may be helpful, Tell Google when your site moves - Webmaster Tools Help

    after you change your domain url

    Thank
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    Buy Quality Backlinks? "Finally! Discover Why You've Been Link Building All Wrong And How The Solution Is Easier, More Accessible, And More Profitable Than You Thought Possible!"
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  • Profile picture of the author Joe J
    Wow

    That was one of the best threads I've read here.

    I've learned so much in just a short amount of time.

    You guys worked that out, what was so complex to me, about as smoothly as could be.

    I enjoyed that enough to make my own small donation to the kids.

    You guys rock!

    Happy Holidays,

    Joe
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