Should I scale this campaign or not?
- SEO |
I have 1 campaign that I'm paying 0.75$ CPM and my CTR is 1% and the offer is for 30 day trial and I get paid only for premium users that paying for the service and I get back 40$ for each premium user.
so my calculation are these:
0.75$ CPM
100,000 Impressions
cost of 100,000 Impression - 75$
CTR=1%
100,000 Impressions = 1,000 Clicks
Conversion Rate From Clicks To Free Users 10%
1,000 Clicks = 100 Free Users
The Affiliate manager of that Offer said that the conversion rate of that offer from free users to premium users is about 3.5%.
100 free users = 3.5 premium users
3 Premium users = 120$
120$ - 75$ = 45$ Revenue
The problem here is that I don't know if the affiliate manager is right about his data of 3.5% conversion, and if I should i trust him now, and paying 200$ on that traffic or wait 30 days until I see my data?
thanks for your help.
so my calculation are these:
0.75$ CPM
100,000 Impressions
cost of 100,000 Impression - 75$
CTR=1%
100,000 Impressions = 1,000 Clicks
Conversion Rate From Clicks To Free Users 10%
1,000 Clicks = 100 Free Users
The Affiliate manager of that Offer said that the conversion rate of that offer from free users to premium users is about 3.5%.
100 free users = 3.5 premium users
3 Premium users = 120$
120$ - 75$ = 45$ Revenue
The problem here is that I don't know if the affiliate manager is right about his data of 3.5% conversion, and if I should i trust him now, and paying 200$ on that traffic or wait 30 days until I see my data?
thanks for your help.