Rehab a Poor Performing Site

5 replies
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Does it make sense to rehab a site that's a poor performer or just trash it? It used to be a autoblog with some WP Robot content. It has about 25% unique content. The WP Robot stuff was turned off months ago. I was thinking of deleting all of the WP Robot content and adding fresh unique content.
#performing #poor #rehab #site
  • Profile picture of the author pjman
    As long as you are willing to give it about a year to rebound and it doesn't have a trashed link profile, it's worth saving.
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  • Profile picture of the author Iriss
    You could start building back links to your old content.

    But I think you are making the right decision to start from scratch.

    Here is what I would do:

    1) Go to your Google Analytics
    2) Remove all pages that do not receive at least 25 organic visitors per day

    Start adding new content.

    When people mention the word "fresh content", it is always that they think about of when they wrote it. Google doesn't care about that. What it cares about is "fresh backlinks". Google cares about the existence of, and the continuous persistence of backlinks. This indicates that random people make a conscious decision to backlink.

    This "organic" nature of backlinks is what their algorithms are trying to spot. So you can even start "organically" backlinking your old content, and its traffic will start to grow. So, it really is a matter of choice.

    I'd say that if some content was generated by robots, you're better off writing new content for this site.

    I think the most important question, above all:

    1) Do you care about this content?
    2) Do you feel passionate about the subject of the site?

    You know, it's not always about content, its how you feel about what you're doing. If you like writing about this subject, then keep on writing, create original ideas, try to shock people, or learn information that is hard to learn and teach it to them in your articles... create a following of people who dig what you are doing and can't wait for your next article.

    This takes hard work. But if you are conditioned for being productive, then it shouldn't matter whether you are restoring an old site or starting a new one.

    Hope this makes sense / or helps.
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    • Profile picture of the author warfore
      Iris, good perspective and great answer! The site is on a topic that I enjoy (a gardening site). Getting rid of the robot content is where I'm leaning. Thanks for the insight.
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      Regards,

      Tony

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      • Profile picture of the author yukon
        Banned
        Originally Posted by warfore View Post

        Iris, good perspective and great answer! The site is on a topic that I enjoy (a gardening site). Getting rid of the robot content is where I'm leaning. Thanks for the insight.
        That's the perfect type of niche to build a solid site on.

        You can take that site in several directions to monetize the traffic, assumes you build repeat traffic & the site is quality.

        See my sig. below, then scroll to the last post on the first page of that thread, change the niche to gardening, then find/create a sub-niche of gardening & own it.

        I follow a guy that has created a serious business around a sub-niche of gardening, he has been at it for years, he owns that entire sub-niche (heck he created the sub-niche) & dominates the net for his own product book/ebook.
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        Hi
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      • Profile picture of the author Iriss
        Originally Posted by warfore View Post

        Iris, good perspective and great answer!
        Glad to be of service Just trying to share what I know...

        The site is on a topic that I enjoy (a gardening site). Getting rid of the robot content is where I'm leaning. Thanks for the insight.
        What a coincidence, I have a gardening website, too! Sadly, it's the one I haven't been able to work on very much. It currently receives 10-15 daily visitors, but the good thing is that it has been around for over a year! Maybe I'll add some content to it soon Gardening is a great niche, I get high CTR there - lol
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