Google Rankings Algorithm Changes

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2011 has been a very busy year for Google. Much has changed and if you want to make sure that your website gets enough visitors, you have to keep up with the latest changes. This shows the most important Google changes that you should keep in mind.



1. Low quality websites are filtered
Google released several ranking algorithm updates in 2011 that tried to filter low quality websites from the search results.
Scraper websites or websites with low quality content don't get high rankings anymore. Due to these changes in Google's algorithm, some websites saw a traffic drop of 75% or more.
To do: don't try to promote your website with quick-fix solutions. Quality is more important than quantity.
2. Search has become social
Social signals such as the number of Google +1 clicks, Facebook mentions and tweets now influence the position of your website on Google's result pages.
To do: add social sharing buttons to your website and encourage your website visitors to mention your website on social networks.
3. Search results are more than just links
Most result pages on Google show much more than a list of 10 web pages. Search results now include images, videos, news, local results, etc.
To do: use a holistic approach to promote your website: optimize the content of your web pages, get good backlinks to your website, offer local services, submit videos about your business to Google to make sure that your website gets listed in all possible places on Google's result page.
4. Page speed has become a ranking signal
Searchers tend to be happier if they get what they want as quickly as possible. Although site speed is only a minor factor in Google's ranking algorithm, it makes sense to optimize the performance of your pages.
To do: make sure that your web pages load as quickly as possible.
5. It's not just Google: Yahoo/Bing is getting more important
Although Google has the biggest market share, Yahoo and Bing now have a combined market share of about 33%. If you're not getting 33% of your traffic from Yahoo/Bing than you should start to optimize some of your pages for Bing.
To do: if you want to get 33% more visitors, optimize some of your pages for Yahoo/Bing.
Much has changed in 2011. We continually update our website to keep up-to-date with the latest search engine algorithm changes.
#search engine optimization #2011 #algorithm #google #rankings
  • From my experience, speed is more than just a minor factor.

    I had a site that got suspended on a shared hosting because it got too big, so I switched to a dedicated and in two months my traffic doubled and I wasn't doing any backlinking at all.
  • I own 2 caralluma fimbriata websites & have been constantly looking for improving the rankings. I have noticed few thongs which matches your above written Algorithms onefreekiwinz, thanks for enhancing my knowledge. And yea Page load is a big factor after panda update.
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    • [1] reply
    • I am using joomla in my seo website..It takes time to open. How can i increase its loading speed...?:rolleyes:
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  • A good list of recommendation.. I've been working on improving speed a lot. As for social media it's a bit hard with what I currently have but in the future hopefully it gets easier
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    • :rolleyes:

      Nice list, it's too bad you plagiarized it and this exact article has been indexed on Google hundreds of times before you stole it word-for-word. Way to up your post count!
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  • Adding videos and images into your unique content definitely helps more now days, and 1000+ word quality articles are more favored. Basically G is getting better at identifying quality pages for their users.
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  • Yeah they are correct.But the new hypothesis for the SEO marketer have been saying is that google plus will be more fruitful for the SEO purpose.
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    Google Rankings Algorithm Changes

    2011 has been a very busy year for Google. Much has changed and if you want to make sure that your website gets enough visitors, you have to keep up with the latest changes. This shows the most important Google changes that you should keep in mind.