I need SEO help with my website.

28 replies
  • SEO
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Hey guys, first time poster. If this is the incorrect place spot to post this let me know.

As of now my website is not very SEO friendly, at least according to the tests I've ran through various page analyzers. I've never done it before and I need some help.

My question is regarding keywords. Using a page analyzer it shows that the keywords I want to be seen are not what the crawlers are looking at. Does this affect how people find my website? I'm basically invisible to everyone and I'm wondering how to get my name up in ranking.

If anything, any advice or tips would be appreciated.

I'm not sure if I can post my website, but if I can I will.
#seo #website
  • Profile picture of the author Dash Evra
    For how long have your site been up? If it's a new site, then, it's pretty common to be "invisible" at this point.

    I also want to point out you should do more than SEO to market your site. Don't put your eggs in one basket. With SEO, you are one Google algorithm change away from being screwed
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    • Profile picture of the author killerobotninja
      Originally Posted by Dash Evra View Post

      For how long have your site been up? If it's a new site, then, it's pretty common to be "invisible" at this point.

      I also want to point out you should do more than SEO to market your site. Don't put your eggs in one basket. With SEO, you are one Google algorithm change away from being screwed
      It's been up for about a month. According to the page analyzer though my website isn't SEO friendly. I'm just not sure how to fix it since I've been doing the basic SEO rules. Alt tags, keyword density, etc.

      Does it need to be up longer for better results?

      I plan on using Facebook for a lot of my advertising. Do you have any other recommendations?
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      Fat Top USA Guitar Pedals - the finest hand crafted guitar effects pedals ever created.
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  • Profile picture of the author Dash Evra
    SEO takes time. One month is not enough time to see results.

    I would keep building quality backlinks and such for a month or two more and see if there are any improvements on ranking.
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    • Profile picture of the author killerobotninja
      Originally Posted by Dash Evra View Post

      SEO takes time. One month is not enough time to see results.

      I would keep building quality backlinks and such for a month or two more and see if there are any improvements on ranking.
      I see. But how do I know if my website is properly SEO ready? Also, it's an Ecommerce site if that makes a difference.

      I'm really new to this, could you explain backlinks? Or share a link/article?
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  • Profile picture of the author Dash Evra
    But how do I know if my website is properly SEO ready?
    Just make sure the targeted keyword is in the site's header, description and domain name etc.. That's pretty much all there is to on-site SEO.

    Can we see the site? Maybe we could give you better way to advertise it.

    Here is a straight forward explanation of what backlink is: What are backlinks and how do I use them? - Blogger Help
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    • Profile picture of the author killerobotninja
      Originally Posted by Dash Evra View Post

      Can we see the site? Maybe we could give you better way to advertise it.
      Like I said, I'm still new to this :/


      It says I can't post links, so I'll try to PM you.

      EDIT: Can't PM either. Search for fattopusa

      It's made in WordPress. And content for the homepage is coming, I realize there is none.
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  • Profile picture of the author Russel Mogul
    E-commerce SEO is a pain in the bootycheek.

    I have Dan Theiss Link Liberation and he briefly covered search engine optimization for e-commerce stores.
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  • Profile picture of the author Dash Evra
    Is this your site: Fat Top USA | Guitar Pedals If so, than, kudos on the design. Looks very professional.

    As mentioned above, doing SEO for e-commerce is a pain. Is fat top USA your targeted keyword?

    I don't have any experience with e-commerce sites. Sorry. But, if I were you, I'd go with paid advertising to build a list. Do you have any experience with Facebook ads? That's a good place to start if you want to go in the PPC route.
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    • Profile picture of the author killerobotninja
      Originally Posted by Dash Evra View Post

      As mentioned above, doing SEO for e-commerce is a pain. Is fat top USA your targeted keyword?

      I don't have any experience with e-commerce sites. Sorry. But, if I were you, I'd go with paid advertising to build a list. Do you have any experience with Facebook ads? That's a good place to start if you want to go in the PPC route.
      That would be it!

      No my target keyword is suppose to be guitar pedals. I have a list of other words related to that. I just can't figure out how to get it to list them as my main keywords.

      And I've never used Facebook ads , but from the looks of it they seem pretty straight forward.

      Any other recommendations?
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  • Profile picture of the author Dash Evra
    If you've never use Facebook ads before, I recommend you invest some time and money (if you can) to learn how it's done. Or you might end up losing money. PPC can hurt you if it's not being done right.
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  • Profile picture of the author Mac J
    Alright... so first you need to do your keyword research right--everywhere will flow well from there if you do it properly. Use the google keyword tool to see how many ppl search for that term a month. If there is enough (at least over a thousand, depending on what kind of site you have), then you will check the competition for that keyword: google "SEO Quake".. download that, and look up Youtube videos on how to use it. Basically, you want that to check the Google pagerank for the first ten results for your keyword on the Google SERP. Add up the pageranks of the first ten, and divide by 10. If that number is below 2.5, you are doing pretty good. If you are under 2.0 or better yet 1.5, you are doing REALLY good, and you can expect to rank for that keyword pretty easily... within a month or two if you do your on-site seo and backlinking right.

    Your on-site SEO is the next important step. Make sure your keyword is in the header of your site, the title, the meta tag, and in the first and last paragraphs of the body, especially. Get enough keyword density to where it's mentioned enough, but not too much to make it sound like crap and obvious that you are keyword stuffing. Google human reviewers could potentially see that, and say it's a poor user experience.

    Then when ur making backlinks on blogs, forums, articles that you send to article directories like ezinearticles.com or goarticles.com, you should make your links, or "anchor texts", the keyword you want to rank for so Google sees the website being related to that keyword. When I build backlinks, I will do this for 9 out of 10 links, then I will just put the url as a link instead of using anchor text. It mixes it up--Google seems to like it that way.

    But that is how you will rank for the keyword you want... when you make the anchor text the keyword you want so when someone clicks on it, it will take you to your url.

    You'll have to look up off-site SEO terms such as link velocity, anchor text, link diversity, and methods of backlinking. Just do some Google searches, and you'll find a ton of info.

    Hope this helps you out
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    • Profile picture of the author killerobotninja
      Originally Posted by Mac J View Post


      Hope this helps you out
      Thanks so much for your detailed reply.

      So if my page analyzer is not showing my intended keyword, how would I fix this? It's mainly showing the words "fat" and "top" since they are used so much. And I've read that it isn't wise to dump keywords for the sake of it being the top keyword.
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  • Profile picture of the author webworm
    Good keyword research and selection are necessary for the site.In new sites these invisibility are common but when it is for long time you should focus on link building and other SEO techniques.You need to work hard to obtain ranking on your site for your keyword.
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    • Profile picture of the author mikemunter
      Hi Killer,

      With all due respect, screw the page analyzer and get to work on building backlinks.

      As a guitar player and an SEO specialist, I would def start with keyword research as was suggested. Click on EXACT and look at your local searches, you want terms that are all over 1,000 (the more the better).

      As a guitar player, when i search for a pedal, i do not usually search for "guitar pedals" as that is too generic. If i want to buy something, i might type in the actual name of the pedal or i might type in "wah pedal" something like that, so make sure you research those terms, too.

      I'd be willing to consult with you to help you decide which terms to go for and how to engineer your site structure to best capture traffic.

      I've watched a lot of video demos to help me understand how a pedal reacts and to see if it's what i wanted, so that might be part of your strategy (especially if you can get your manufacturers to supply you with the raw videos, you can optimized those, too and point them back to your site).

      I think you have a lot of work ahead of you, but happy to offer further insight offline if you want it. My sites at mikemunterseo.com and you can contact me from there.

      Take care
      Mike
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      • Profile picture of the author killerobotninja
        Originally Posted by mikemunter View Post

        As a guitar player, when i search for a pedal, i do not usually search for "guitar pedals" as that is too generic. If i want to buy something, i might type in the actual name of the pedal or i might type in "wah pedal" something like that, so make sure you research those terms, too.
        Well I was going for keywords that had 1000+ searches a month. Guitar pedals and guitar pedal were two of the top searched. Is this too generic? Since our pedals have their own brand names, I figure no one will be searching for them since they are unknown for now.
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  • Profile picture of the author metysj
    Gotta agree with Mike, what's the most important for SEO nowadays is backlinks. Quality one that is.

    For in-house SEO, Keywords in meta description are in fact not taken into account anymore. So it's useless to stuff them. Rather your url, title and description should include the right keyword. Also having a good content around your keywords can help. To make it count, you should have a text to html ratio of around 40%. That means 40% is text content, 60% is presentation and structure. Finally use alt for images. Do not stuff them with useless junk, you will be penalized.

    But again, the most important thing will be the backlinks. +1s, tweets, and likes on social media helps too.
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  • Profile picture of the author diyakapoor
    Your keywords selection should be as your website's theme/niche. check searches on keywords and implement the most targeted keywords on different pages of website. not more than 2-3 keywords on a page and content should be completely relevant as per your targeted keywords
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  • Profile picture of the author Bofu2U
    It's going to take you a much longer time to reach the front page for that type of term rather than long(er) tail terms.

    Look for 3-5 word phrases with over 500-1000 searches/month and then I'd try to go after those first using specific pages for each one. Divide and conquer.
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    • Profile picture of the author killerobotninja
      Originally Posted by Bofu2U View Post

      It's going to take you a much longer time to reach the front page for that type of term rather than long(er) tail terms.

      Look for 3-5 word phrases with over 500-1000 searches/month and then I'd try to go after those first using specific pages for each one. Divide and conquer.
      So using keywords that have 1000+ searches monthly isn't wise? Long tail term means they are more unique correct? Example: Guitar pedals vs Guitar effects pedals.

      Can I ask why it's better to use these? Guitar pedals is 5200 views a month so it's not even that much, is that still considered high competition?
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      • Profile picture of the author killerobotninja
        Bump for help
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  • Profile picture of the author Rankx
    If you do the right things SEO wise, you can see some results after a month. As many others have said, you need to do proper keyword research and ensure you are targetting the right keywords. If the keyword that you really want has high competition, you probably shouldn't use it, but look for a low competition keyword which would be just as appealing to your target market. When your site is new, you would see faster results using low competition keywords.

    Then you need to do some backlinking. I have personally seen great results coming from blog posting. But there are many other good services that you can use or have done to get you quality and quantity backlinks. I have seen results for my site after 1 month of SEO but it can only happen if you do the right things.
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  • Profile picture of the author petzergling
    I would recommend developing specific landing pages for your keywords. A very easy(an important part of SEO) is making sure your keyword is included in the big three

    1. Web URL
    2. Page Title
    3. Page Description

    Lets look at what you are doing right now

    Url: fattopusa DOT com
    No keyword in url

    Title: Home Fat Top USAFat Top USA Guitar Pedals
    Keyword at the end of long title

    Meta description: Welcome to Fat Top USA, where nuance and passion collide to bring you some of the finest hand crafted effects pedals ever to be created
    Keyword not in description


    Now lets see how we can clean it up very easy (excuse my copy as its probably bad, i know nothing about guitar pedals or even music)

    1) Create a sub page with the following URL
    URL: fattopusa DOT com/guitar-pedals

    2) Change the page title:
    Guitar Pedals - Quality Hand Wired & Crafted

    3) Change the Page Description:
    Fat Top Guitar Pedals. We are proud to offer long lasting, easy to use custom pedals for the discerning musician.

    Now lets think about page content. We want to use the phrase "guitar pedals" often in the page(but not spammy). This includes specifically:

    Including Guitar Pedals in the header titles of the paragraphs

    ex: "Quality Guitar Pedals at Competitive Prices", or "Every Guitar Pedal You'll Ever Need"

    Including Guitar Pedals in the alt tags of images if not already there

    ex: Instead of labeling an image "A/B Pedal" label it "A/B Guitar Pedal"

    Now just worry about the other subcategories of the page. We want to have lots of "guitar pedal" rich content on the site. Even if the average user of your site is an expert guitarist and could care less what you have to say about guitar pedals and will never read any of your informational pages, google will! Include subcategories of informational content pages similar to but not limited to the following:

    selecting your guitar pedal
    repairing a guitar pedal

    idk what other sub categories you could do, as i said i know nothing about guitar pedals


    also dont forget to target very specific niche pedals that may be not too hard to compete for and will convert very well.

    look at how easy it would be to optimize a landing page for the keyword "Dual Tap Tempo". Sure its only 50 searches a month, but if you get #1 and get 20 of those hits, it probably has a good conversion rate of 2 per month. If you are making 25$ off of an average sale, thats 50$ a month for less then a few hours of work creating an optimized page for the keyword considering you already have the website and sales process set up.

    GL friend
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    • Profile picture of the author killerobotninja
      Thanks very much ^

      Anything else anyone could add?
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  • Profile picture of the author Mac J
    I'd like to add to what was said above by the guitar/SEO superstar...

    it's better to go after keywords that have better "buyer's intent" than just ones that get high search traffic. If you are actually trying to sell something on your site, then you will want to go after those keywords that are more targeted. As was said about searching for the "wah pedal" or whatever it was, he knows he's interested in that type, so he probably wants to find out where he can get more info on it to buy it, or just a place to buy it. If you just use "guitar pedal", you'll get people at the start of the buying process, and they will probably only be there for info. Long tail keywords are normally less competitive, and more targeted for buyers. Therefore, you'll be better off in the long run.

    If you were running a site for mainly adsense revenue, then you'd want high search volume keywords for topics where people are DESPERATELY looking for more information... such as divorce, bankruptcy... those kinds of things. Then you would want as much traffic as you could get to it so you could get more clicks (due to the fact that you will probably only get somewhere between %3-10 of your visitors to click on them)

    But you really need to KEEP BACKLINKING. Use that anchor text I talked about. Possibly outsource it cuz it is time consuming. Good luck
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    • Profile picture of the author killerobotninja
      Originally Posted by Mac J View Post

      I'd like to add to what was said above by the guitar/SEO superstar...

      But you really need to KEEP BACKLINKING. Use that anchor text I talked about. Possibly outsource it cuz it is time consuming. Good luck
      Thanks

      So I should target more detailed keywords then? Could you give me examples? Like if a word gets only 500 searches globally, is it worth optimizing for it? Do I stay away from high competition words? Grr, so confused

      Keywords are so foreign to me, so I'm not sure how to cater to them.
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  • Profile picture of the author carlamax
    i agree with some commentators that seo takes time,but if your effort are going to wrong way than you waste your efforts
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  • Profile picture of the author egrovesys
    there are some short time process available but what we have to do is find out the secrets in good way.
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  • Profile picture of the author Mac J
    Well just remember if you have high competition for a keyword, then it will take you A LOT longer to rank for it in SEs and you'll have to spend a lot more time doing SEO. At first you might want to find decent traffic keywords that are long tail. Then once you've ranked for those move up to harder ones. Just don't expect to rank for a keyword like "lose weight" anytime soon, ya know lol.

    By long tail i mean something like "lose weight atkins diet" or something more specific. Just make sure it still gets at least some traffic of course. Try to get several of these per page (maybe 3-5) that add up to a total of 1000+ visitors per month.
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