I'm talking to those of you that hire people to make posts like this:
"I was just talking to a friend about this very subject. I was right and now he owes me lunch. Thanks for the free lunch."
"Very insightful ways you do this story effecting my life."
Anybody that reads the later comment and sees a link to your site will think that your company is run by an illiterate idiot. The first example lets everybody know that you are a fake.
Instead of attaching your company name to a bunch of ridiculous, and often unrelated, blog comments, consider actually contributing to the conversation. This will have a much greater effect on your business than just building a bunch of backlinks.
Here are a couple of benefits...
1. By contributing intellectual commentary to a blog post, other readers are more apt to clicking on your link. They will want to see more of what you have to offer.
2. Regular commenting on a blog site that is in your niche will give you a greater opportunity to JV with the site owner. For example, "Hey, it's EBR, I have been enjoying our conversations on your blog." Isn't that a better ice breaker than a cold introduction?
3. Google searches for your company name will result in quality comments and conversations, rather than gibberish from some non-English speaking backlink company.
Just a few things to think about as you ring in 2012.
Now post your best spun comment below