The adwords keyword tools is really trustable?

by 13 replies
15
Hello everyone!
Recently I was doing an adwords campaign for a client of mine and I found a keyword which cost around $ 1.50 and had high competition.

I bought the domain with the exact term, I made a very interesting site (the keyword is on a subject that I dominate completely) and in a few weeks could top # 3 in Google without a single backlink.

My surprise came when I began to receive visitors and average cpc 336x280 blocks is $ 0.06, 728 blocks are around $ 0.05 and 300 blocks of around $ 0.08.

Has anyone experienced this? The ads are highly relevant to the content of the site, containing even the complete keyword in the title of almost every block.

Thank you!
#search engine optimization #adwords #keyword #tools #trustable
  • With some of my niche content sites I've been seeing a wide range of payments for clicks. I would be glad to be corrected here if I'm wrong, but I think that the main factors here are that CPC is determined by auction (and thus is subject to various fluctuations) and that you are probably also displaying ads for other keywords which are related to your main keyword but aren't so highly valued.

    All that being said, I've never gotten a click which paid as much as the keyword tool said it would. May be something more to this, but I couldn't say what.
    • [1] reply
    • Try Contextual Targeting Tool instead. What is the country of clickers? Are they from USA?
      • [1] reply
  • What I know is ads relevancy and CTR would influence the click price, what's your CTR?
    • [2] replies
    • A common mistake that Adsense publishers make is that they necessarily assume that because the keyword tool says CPC of a certain amount then that is what they will get.

      The CPC is only a general idea and doesn't mean that is what will be served on your site. You may be targeting that keyword, but maybe Google sees your site differently.

      You need to look at the overall niche which is a better indicator of what sort of pricing you will get for clicks. Is it in a high paying niche or is only that specific keyword high paying?

      For example often in the video game niche the actual game title itself will be a high CPC while many of the related words will pay next to nothing. Just something to consider.
    • around 8% ctr.

      I want to thank all the response and help!
      After all, high cpc is only guaranteed to advertisers and publishers are more bound to have a little luck.

      Anyway I'm quite happy, get monthly payments on adsense at least 3 years. Interestingly, none of the sites I make money I did think about winning, all are the result of tests and experiments seo and link building for my clients.
  • Banned
    That's because your running the wrong tool, that tool is for the SERPs PPC.

    Use the Contextual tool, then subtract 50%.

    Example: $1.50 / 2 = (that's your rough estimate)

    Compare the same keyword on both the keyword tool & contextual tool, I bet the real $$ amount is a lot lower for your keyword.
  • Hi eduf,

    As you have already learned from trustumar & yukon, use the Contextual Targeting Tool, not the AdWords Keyword Tool, for estimating CPC on your AdSense pages, but you cannot just assume that your numbers will equal the average. As StoneWilson pointed out, your CPC will vary a great, based in part on the CTR.

    You need to understand that the key ingredient to top AdSense earnings is in helping your advertisers to make sales from your website traffic. The better targeted your traffic, and the higher the conversion rates for your advertisers, the higher your CPC will be.

    You also need to realize that it takes time to earn a reputation with your advertisers so that they are willing to pay premium rates for ad space on your website. If your website is new, then earnings tend to be lower, simply because advertisers haven't had a chance to discover your website.

    Once advertisers have discovered your website, and gathered enough test data on conversion rates, and those rates are high, they will bid higher for your ad space. You cannot expect to earn higher CPC from a website that is new and how much you ultimately get will depend a great deal on how well targeted your traffic is for the advertisers' business.

    The bottom line is that your success in a niche has to be earned, it isn't going to be just handed to you on a silver platter because you did a little keyword research. Help your advertisers do well and you will be rewarded.
  • I think there is no any fully trustable software out there but I do think Adword Keyword tool is reliable most of the time but you must have a little bit more of knowledge before you can fully utilize the information offered by them. It is my very first tool and I’ve learn a lot from it. However, I did use MarketSamurai and SECockpit too, so I always try to make comparison between the tools for my ultimate result.
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