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Why You Suck With Adsense

by packerfan
18 replies
  • SEO
    • |
I just needed to get you in the door...

You should know there's math in this thread. I hate math, but it's the reason most people suck with Adsense. Not because they can't do math, but they don't do math.

So here's the scenario

Your website gets 100 visitors/day, you have a 5% CTR, and you average $1/clilck. So, every visitor to your site is worth$.05

We all want to make more money, and 99% of people think well to make more money I need more traffic. Right? Well sure that's right, but it's not the only way. In fact, there's a much better way.

Maximize the conversion of your current traffic

Let me ask you this. Do you put as much time and effort into maximizing your CTR as you do your SEO? Be honest... I'd bet all the money in my wallet 99.9% of you said no. The .1% are the guys making to much money to read this thread...

Some more math

Let's say you work your butt off, and I mean really work. And you bump up that CTR from 5% to 8%. Guess what. Now every visitor to your site is worth $.08 instead of $.05.

So your profit just increased 38% and your traffic stayed the same.

But wait, there's more...

Do you know what that means? It means that when all that SEO stuff starts working, and you do start getting traffic, you'll make 38% more off of every new visitor than you would have otherwise.

So the next time you spend an hour building links, ask yourself what would happen if you spent an hour truly focused on maximizing your conversion

We talk about SEO so much in this forum. I rarely see good discussion about how maximize CTR. It's no wonder so many people struggle (and so much money is made selling SEO services)...
#adsense
  • Profile picture of the author outwest
    Your figures are off
    you say your CPC is $1 and then you assume that you get $1 for each click when in fact google of course doesnt pay you 100% of the CPC does it? Unless I missed the memo on that one it is something like 58%.
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    specializing in SmartPhones , Internet security, high tech gadgets, search engines, tech shows, digital cameras.
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    • Profile picture of the author packerfan
      Originally Posted by outwest View Post

      Your figures are off
      you say your CPC is $1 and then you assume that you get $1 for each click when in fact google of course doesnt pay you 100% of the CPC does it? Unless I missed the memo on that one it is something like 58%.
      Ummmm. Nope, I said nothing about CPC. I said average $1/clilck.

      See the difference?

      But thanks for adding nothing to the discussion.
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  • Profile picture of the author boxoun
    Even if his numbers are off the point is that a small percentage point higher in conversion is exponentially greater than trying to get more traffic.
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  • Profile picture of the author Cool Hand Luke
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    • Profile picture of the author outwest
      Originally Posted by

      [B

      Packerfan: If you can't come up with a relevant title that gets people interested in the subject you want to talk about, perhaps what you have to say isn't interesting or important.[/B] You suck at titling threads.
      I do agree his title sucks, and it was copied by another thread which posted on the same topic http://www.warriorforum.com/adsense-...k-adsense.html

      but I do think the point about increasing CTR is a valid one
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      • Profile picture of the author packerfan
        Originally Posted by outwest View Post

        I do agree his title sucks, and it was copied by another thread which posted on the same topic http://www.warriorforum.com/adsense-...k-adsense.html

        but I do think the point about increasing CTR is a valid one
        Wasn't copied. Never saw that thread that I remember. But this is what happens when starting a thread after being up about 21 hours. Sorry for the bad title.
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    • Profile picture of the author packerfan
      Originally Posted by Cool Hand Luke View Post

      These "You suck at" thread titles were annoying the first day people started repeating them in the forum, which was a long time ago.

      Packerfan: If you can't come up with a relevant title that gets people interested in the subject you want to talk about, perhaps what you have to say isn't interesting or important. You suck at titling threads.
      Did you have something of value to add to the discussion? Or just wanted to rant?
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      • Profile picture of the author Barry Unruh
        Originally Posted by Cool Hand Luke View Post

        These "You suck at" thread titles were annoying the first day people started repeating them in the forum, which was a long time ago.

        Packerfan: If you can't come up with a relevant title that gets people interested in the subject you want to talk about, perhaps what you have to say isn't interesting or important. You suck at titling threads.
        Originally Posted by packerfan View Post

        Did you have something of value to add to the discussion? Or just wanted to rant?
        Nah...I think Luke just wanted to point out titles like:

        "How I went from a struggling newbie"
        "Make an easy $100"
        "EASY Adsense Profits"

        That none of those types of phrases in titles have never, ever, possibly....been used before..

        In other words...Luke sucks at ranting, because his rant would obviously reflect right back on him..

        Barry

        P.S. Your title could have been better, but it did get me to look, and it got Luke to look, also...I think that spells success.
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        • Profile picture of the author packerfan
          Originally Posted by Barry Unruh View Post


          P.S. Your title could have been better, but it did get me to look, and it got Luke to look, also...I think that spells success.


          On another note... The best headlines of all time are all just ripoffs. Obviously my title isn't in a top 5, but like you said. You did look!
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          • Profile picture of the author mikenin
            I agree with the point that packerfan is making, but I think many people run into problems with actually trying to accomplish it. I would argue that the reason most people spend their time on SEO is because they probably don't know where to begin increasing the CTR, and I'm sure many think that the CTR is what it is, and can't be helped. SEO on the other hand is something that many people feel fairly comfortable with, and can spend endless hours on.

            So maybe we should start talking about ways to help that CTR, and people might start spending more time on it. I know I'm open for any ideas that people want to throw out there.
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    • Profile picture of the author gs000707
      Originally Posted by Cool Hand Luke View Post

      These "You suck at" thread titles were annoying the first day people started repeating them in the forum, which was a long time ago.

      Packerfan: If you can't come up with a relevant title that gets people interested in the subject you want to talk about, perhaps what you have to say isn't interesting or important. You suck at titling threads.
      Why not? I found it interesting. Don't judge by yourself, there's around 6,000 of us, registered users, constantly online, I bet, some, just like me, find it interesting.

      It doesn't matter that someone keeps recycling the same stuff over and over again, at least it shoots the topic and the subject up and draws some attention and that's what these forums are all about.

      Everyone prefers rather reading a 1,000 times recycled topic, rather than an year old thread. .)

      Cheers,
      George
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      I guess, here goes the fee first, fancy sig later after that, I'll have to wait then... .)

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  • Profile picture of the author BigNorm
    The other threads quite a good one.

    I do agree with outwest on the fact that his point is quite valid. I've always thought the idea of building 300 websites to earn $1.00 a day each example is a stupid one. Your better aiming for 30 websites making $10.00 a day or more to start off with.
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    • Profile picture of the author outwest
      Originally Posted by BigNorm View Post

      The other threads quite a good one.

      I do agree with outwest on the fact that his point is quite valid. I've always thought the idea of building 300 websites to earn $1.00 a day each example is a stupid one. Your better aiming for 30 websites making $10.00 a day or more to start off with.
      I would prefer 10 websites each making $25
      per day

      much easier to manage
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      specializing in SmartPhones , Internet security, high tech gadgets, search engines, tech shows, digital cameras.
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      • Profile picture of the author BigNorm
        Originally Posted by outwest View Post

        I would prefer 10 websites each making $25
        per day

        much easier to manage

        I agree, and once you have a working model it's quite easy to replicate.
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    • Profile picture of the author ukcarl
      Originally Posted by BigNorm View Post

      The other threads quite a good one.

      I do agree with outwest on the fact that his point is quite valid. I've always thought the idea of building 300 websites to earn $1.00 a day each example is a stupid one. Your better aiming for 30 websites making $10.00 a day or more to start off with.
      While building lots of small niche sites is not for everyone I still think it is a very decent business model with many advantages.

      1. It gives you the chance to enter many different niches
      2. You can scale the winners which are often in niches you would never of built a big site in.
      3. They are easy to rank fast if you are going after low competition long-tail keywords
      4. They are very easy to sell.
      Personally I love small niche sites I only have about 35 at the minute but am building more in 2012 and as a result of these 35 I have found 2 unusual niches which are doing really well for me and I am scaling out.
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      • Profile picture of the author packerfan
        Originally Posted by ukcarl View Post

        While building lots of small niche sites is not for everyone I still think it is a very decent business model with many advantages.

        1. It gives you the chance to enter many different niches
        2. You can scale the winners which are often in niches you would never of built a big site in.
        3. They are easy to rank fast if you are going after low competition long-tail keywords
        4. They are very easy to sell.
        Personally I love small niche sites I only have about 35 at the minute but am building more in 2012 and as a result of these 35 I have found 2 unusual niches which are doing really well for me and I am scaling out.
        Everyone has their preference. I thought I wanted to do the micro site thing, so I bought about 100 domains. It ended up being a lot more difficult than expected.

        I'm still building those sites slowly but surely, but I've started focusing on making bigger sites. Just so much easier to manage for me.

        I think the advantage of the micro site is for very little investment you can test if a niche is profitable. Then build out the good ones.
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  • Profile picture of the author Ahmed Auf
    Thank you Paul for the amazing content as usual.

    But how can we increase CTR? Can you post something about that Paul?

    Cheers,
    Ahmed
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    Free Report Reveals The Exact Systems & Softwares A Newbie Used To Make $421.86 In 24 Hours and Build A Red Hot Email List!
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    • Profile picture of the author RimaNaj2011
      I agree. The first thing I do is change the layout. I've had some sites go from 3% to 7-10% just by the layout/color changes. Other sites I completely changed the look like the panels, headers, etc. It's a lot easier to change the ad layout then to double your traffic.
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  • Profile picture of the author outwest
    Yes please lets change the topic to increasing CTR
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