Are seasonal keywords any good?

3 replies
  • SEO
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Are seasonal keywords worth targeting? will they bring any traffic throughout the year?

For example summer keywords, does this mean that traffic will be zero the rest of the year?
#good #keywords #seasonal
  • Profile picture of the author Ezra Anderson
    You can use Google Insights to see the search trends for your keyword:

    Google Insights for Search
    The harder I work, the luckier I get.
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    • Profile picture of the author Trevor
      Yep, Google Insights is a good tool to see how much the "seasonal" keywords are searched for throughout the year.

      I think it depends on the nature of the keyword. If you are targeting a keyword like "black friday deals", you can bet this keyword won't get any traffic throughout the year except for Black Friday.

      - Trev
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  • Profile picture of the author FokusNow
    Using your example, you will likely get more traffic in the summer.

    In the off season, you could expect to get less traffic, though probably more than zero.

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