SEO Strategy for 2012
- SEO |
I have been refining my SEO strategy based on the direction that search engines are moving and the latest tools that are available. I am also looking to be more efficient and cost effective in the way I approach SEO. I thought I would lay this strategy out in this post in order to:
a) Give something back to this great forum
b) Get something back by way of feedback
So here goes…
On Page SEO
This is becoming increasingly critical and I have been paying more and more attention to this:
Keyword Research – I have been using a new (free) keyword tool called Keyword Blaze and have been finding it to be very effective. It has the same ‘traffic light’ system that software like Micro Niche Finder use but it is much more helpful in supporting competition analysis including domain age, relevancy and number of internal and external backlinks. It is also quick!
WordPress – I have moved virtually all of my sites onto WordPress because it simplifies the on page SEO and enables the use of some excellent plugins. On the few sites where it is not practical to run the site entirely on WP I have added a WP blog.
Method – I am making a conscious effort to keep adding fresh content to each of my sites. I am placing even more emphasis on longtail keywords, LSI keywords, good categorization, better use of tags and labels (in particular alt and title). I have also been using Ogiodo to create audio for each of my blog posts. However, I still need to add more video and images to my sites which I plan to do as and when time permits.
Monetization – I am using a mixture of Adsense and affiliate/CPA programs.
Off Page SEO
I am looking for variety and quality (i.e. backlinks that are most effective) while balancing the time versus money investment that has to be made.
Linklicious – This has been a revelation to me. I simply hadn’t realized how few backlinks actually get crawled and fewer still that get indexed. I have the basic Linklicious membership which means I can get all of my new posts/content crawled very quickly as well as all of my main backlinks. The investment of $14.50 per month is a 10/10 value for me.
High Authority Backlinks – I mainly use Ezine Articles, The Free Library, Squidoo, Hubpages and Odiogo for creating high authority backlinks. Again, I still need to do more by way of video creation and submission. This is time consuming but important – value 8/10 (Odiogo is 10/10 so far).
High PR Backlinks – I have a couple of sites that are very lucrative and operating in highly competitive niches. For these two sites (only) I use High PR society and Build My Rank. The former is pretty pricey (I use homepage links) and the latter is pretty time consuming (I write my own mini-articles). However, both are very effective. My value rating for each is 8/10.
WP Syndicator – This is an excellent premium WP plugin. Each blog post I make syndicates my content to 10 social networking sites as an excerpt with a backlink to my original content. I have a different profile/blog on these social networking sites for each niche I operate in. I also periodically submit each of these social networking blogs to Linklicious to ensure the new content gets crawled. Value is 10/10 (low one-off payment and 100% automated except for the Linklicious submissions).
Social Monkee – 25 DoFollow daily social bookmarks for free (single url per day) as a free member or 300 across 3 urls per day as a premium member. I am still assessing the impact of these backlinks but so far so good. I also submit all links to Linklicious. Value 8/10 as it does require a bit if daily effort writing spun titles, description and tags but as a free program it appears excellent.
Auto SEO Backlinks – This is a subscription software that enables the creation of five 3 tier link pyramids each day. An upgrade is about to be launched that means each of these three tiers involves forum posts (not profiles) providing some pretty powerful contextual backlinks with a lot of link juice. Third tier links are automatically submitted to Linklicious but I also submit the first and second tier links. The subscription is currently $97 per month although I got in via a WSO – value 9/10 (the only downside is relevancy but much better than a lot of the ‘blast’ programs that provide forum profile links and automated blog comments).
3 Way Backlinks – I use a subscription service that creates 3 way backlinks from other relevant niche sites at the rate of a handful each week per site. Overall cost is $7 per month for up to 50 sites. Value 9/10 with the only downside being the maximum limit of backlinks that can be accumulated (250 per site).
Volume Backlinks – Occasionally I will get some volume backlinks using a service like One Hour Backlinks to give me some variety of backlinks. Value 7/10.
Backlinks to Backlinks – Sometimes I get backlinks for my own site (homepage plus deeplinks) and sometimes I get backlinks for my high authority backlinks. In particular, I use this strategy with my daily link pyramids so that I don’t just have backlinks hitting my sites but also link juice coming through from third party sites.
Monitoring
I monitor several things, including:
- Site activity including entry/exit links.
- Keywords that are delivering search results, including visitor volume.
- I regularly review where I am ranking in SERPS for my targeted keywords.
- Monetization success (Adsense EPC and impressions per click, affiliate/CPA programs = conversion stats).
Feedback
I am getting significantly improved results but it is early days for some aspects of this strategy. The biggest winner so far has been on page seo and in particular, longtail keywords (with decent search volume) – often going to #1 with virtually no backlinks other than the social networking syndication. Linklicious has also been a big winner and I suspect the link pyramid subscription software is going to be very powerful once the imminent upgrade takes effect.
All feedback is welcome – hopefully it will be constructive.
Best regards
Simon
P.S. For access to these programs, go to top SEO resources
a) Give something back to this great forum
b) Get something back by way of feedback
So here goes…
On Page SEO
This is becoming increasingly critical and I have been paying more and more attention to this:
Keyword Research – I have been using a new (free) keyword tool called Keyword Blaze and have been finding it to be very effective. It has the same ‘traffic light’ system that software like Micro Niche Finder use but it is much more helpful in supporting competition analysis including domain age, relevancy and number of internal and external backlinks. It is also quick!
WordPress – I have moved virtually all of my sites onto WordPress because it simplifies the on page SEO and enables the use of some excellent plugins. On the few sites where it is not practical to run the site entirely on WP I have added a WP blog.
Method – I am making a conscious effort to keep adding fresh content to each of my sites. I am placing even more emphasis on longtail keywords, LSI keywords, good categorization, better use of tags and labels (in particular alt and title). I have also been using Ogiodo to create audio for each of my blog posts. However, I still need to add more video and images to my sites which I plan to do as and when time permits.
Monetization – I am using a mixture of Adsense and affiliate/CPA programs.
Off Page SEO
I am looking for variety and quality (i.e. backlinks that are most effective) while balancing the time versus money investment that has to be made.
Linklicious – This has been a revelation to me. I simply hadn’t realized how few backlinks actually get crawled and fewer still that get indexed. I have the basic Linklicious membership which means I can get all of my new posts/content crawled very quickly as well as all of my main backlinks. The investment of $14.50 per month is a 10/10 value for me.
High Authority Backlinks – I mainly use Ezine Articles, The Free Library, Squidoo, Hubpages and Odiogo for creating high authority backlinks. Again, I still need to do more by way of video creation and submission. This is time consuming but important – value 8/10 (Odiogo is 10/10 so far).
High PR Backlinks – I have a couple of sites that are very lucrative and operating in highly competitive niches. For these two sites (only) I use High PR society and Build My Rank. The former is pretty pricey (I use homepage links) and the latter is pretty time consuming (I write my own mini-articles). However, both are very effective. My value rating for each is 8/10.
WP Syndicator – This is an excellent premium WP plugin. Each blog post I make syndicates my content to 10 social networking sites as an excerpt with a backlink to my original content. I have a different profile/blog on these social networking sites for each niche I operate in. I also periodically submit each of these social networking blogs to Linklicious to ensure the new content gets crawled. Value is 10/10 (low one-off payment and 100% automated except for the Linklicious submissions).
Social Monkee – 25 DoFollow daily social bookmarks for free (single url per day) as a free member or 300 across 3 urls per day as a premium member. I am still assessing the impact of these backlinks but so far so good. I also submit all links to Linklicious. Value 8/10 as it does require a bit if daily effort writing spun titles, description and tags but as a free program it appears excellent.
Auto SEO Backlinks – This is a subscription software that enables the creation of five 3 tier link pyramids each day. An upgrade is about to be launched that means each of these three tiers involves forum posts (not profiles) providing some pretty powerful contextual backlinks with a lot of link juice. Third tier links are automatically submitted to Linklicious but I also submit the first and second tier links. The subscription is currently $97 per month although I got in via a WSO – value 9/10 (the only downside is relevancy but much better than a lot of the ‘blast’ programs that provide forum profile links and automated blog comments).
3 Way Backlinks – I use a subscription service that creates 3 way backlinks from other relevant niche sites at the rate of a handful each week per site. Overall cost is $7 per month for up to 50 sites. Value 9/10 with the only downside being the maximum limit of backlinks that can be accumulated (250 per site).
Volume Backlinks – Occasionally I will get some volume backlinks using a service like One Hour Backlinks to give me some variety of backlinks. Value 7/10.
Backlinks to Backlinks – Sometimes I get backlinks for my own site (homepage plus deeplinks) and sometimes I get backlinks for my high authority backlinks. In particular, I use this strategy with my daily link pyramids so that I don’t just have backlinks hitting my sites but also link juice coming through from third party sites.
Monitoring
I monitor several things, including:
- Site activity including entry/exit links.
- Keywords that are delivering search results, including visitor volume.
- I regularly review where I am ranking in SERPS for my targeted keywords.
- Monetization success (Adsense EPC and impressions per click, affiliate/CPA programs = conversion stats).
Feedback
I am getting significantly improved results but it is early days for some aspects of this strategy. The biggest winner so far has been on page seo and in particular, longtail keywords (with decent search volume) – often going to #1 with virtually no backlinks other than the social networking syndication. Linklicious has also been a big winner and I suspect the link pyramid subscription software is going to be very powerful once the imminent upgrade takes effect.
All feedback is welcome – hopefully it will be constructive.
Best regards
Simon
P.S. For access to these programs, go to top SEO resources
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