What's Your #1 Traffic Source? (here's mine...)

by Kim Roach

Posted: 13 years ago 37 replies

Hey guys,

This year I've been staying laser-focused on the high-leverage
tasks that GROW my business. The 3 main things that grow your
business are increasing traffic, creating more products, and
increasing conversion. So today I thought I'd share my #1
traffic source.

* Solo Ads

This is one of the BIGGEST traffic sources in our business.
So many people who start a business online shy away from
actually spending any money on BUILDING their business.

Sure, they’ll pay thousands of dollars for training – but VERY few
will spend any money on traffic. Which is really sad because you
can buy a $50 solo ad and start generating subscribers and sales.

I do these every week. One of our solo ads that went out this week
cost $50, sent me 249 unique visitors and generated 134 subscribers.

That’s 20 cents per click and a little under 40 cents per lead. And the
ad was profitable within 48 hours. It doesn’t get much better than that

And that why I LOVE solo ads. Consistent, predictable traffic.
And that’s what your business should be – consistent and predictable.

You could literally use this ONE strategy alone to build your entire business.

So what's your favorite traffic source?

#list building #marketing #mine #source #traffic

WizIMS 13 years ago

Hello Kim,

For me, it varies, it all depends on the website and my goals for the specific website. For example, on WizIMS.com (Now my #1 website), my #1 traffic source is word-of-mouth marketing, which is the best type

I've watched your video about predictions for 2012, and it's just incredible, it got me thinking about few serious stuff that I didn't even consider before.

Can you please add my Skype @ Wiz.IMS (I need to talk to you about something)
- Thanks
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WriterWahm 13 years ago

I have been thinking about trying solo ads for some time; as a matter of fact I even did once but that didn't yield much. I wasn't sure if they really worked so I appreciate this post. Right now my greatest form of traffic is blog commenting. But I intend to scale up my business so I will need a lot more traffic than blog commenting can offer.

I know that where you place your solo Ads will depend on the niche you're in. But how does one find great places to place ads?
- [ 1 ] Thanks
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JohnieT 13 years ago

Newb Question: What's a solo ad?
- Thanks
- 2 replies
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- Nickolie0990 13 years ago
  
  Originally Posted by JohnieT
  
  Newb Question: What's a solo ad?
  
  A solo ad is where you pay someone to send out an email that you've pre-written to their email subscribers.
  
  Basically getting other email list owners to mail your stuff.
  
  Mark
  
  Thanks
  
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- Zacharey 13 years ago
  
  Originally Posted by JohnieT
  
  Newb Question: What's a solo ad?
  
  A solo ad is a potentially high yielding marketing strategy. If done correctly amazing results are possible.
  
  Thanks
  
  {{ DiscussionBoard.errors[5591188].message }}

Nickolie0990

13 years ago

My top five traffic sources are the follow:

1. My own email list (to me the BEST traffic source on Earth).
2. Integration Swaps
3. Solo Ads
4. Ad Swaps
5. Affiliates Traffic

There are a ton more, but those are my top five.

[ 1 ] Thanks
1 reply

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DeskCoder

13 years ago

Originally Posted by Nickolie0990

What's an integration swap?

I have been getting some good traffic lately from viral YouTube videos.

Thanks

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high_plains_drifter 13 years ago

so solo ads are just related to email marketing?

is buying a banner on a website a solo ad?
- Thanks
- 1 reply
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- Kim Roach 13 years ago
  
  Originally Posted by high_plains_drifter
  
  so solo ads are just related to email marketing?
  
  is buying a banner on a website a solo ad?
  
  No, a solo ad is an email that goes out to someone ELSE'S list of subscribers
  on your behalf.
  
  Thanks
  
  Signature
  
  (Blog Traffic Checklist) - How to Generate 1,000+ Visitors to EVERY New Blog Post You Create...
  
  12-Step Traffic Checklist
  
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carrot 13 years ago

This is relevant to my interests!

Im a big SEO guy, have been for years.
Also handle PPC ads quite often, but never tried a solo ad.

Like others have said, where do you find good solo ad sellers?
- Thanks
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Landoy

13 years ago

Where do you buy solo ads?

Thanks
1 reply

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Kim Roach

13 years ago

Originally Posted by Landoy

Where do you buy solo ads?

One good place to find solo ads is SoloAdDirectory.com. This is a site by Reed Floren and he posts reviews on a lot of the different solo ads that he's tried out himself.

- Kim

[ 1 ] Thanks
2 replies

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12-Step Traffic Checklist

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nik0 Banned 13 years ago

Thanks for explaining, I also thought a solo ad was a banner at someone's site.

I would like to ask you, do you think we can have success with solo ads when doing affiliate marketing or do we really need our own product to make profit with it?

In addition, the list on that website, is that all IM related subscribers?

Personally I'm thinking about offering a linkbuilding service that I also use for my own websites, do you think that would work by buying solo-ads?
- Thanks
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carrot

13 years ago

Originally Posted by Kim Roach

One good place to find solo ads is SoloAdDirectory.com. This is a site by Reed Floren and he posts reviews on a lot of the different solo ads that he's tried out himself.

- Kim

Thanks, checking it out now

Thanks

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TBInternetMarketing 13 years ago

Most of my traffic comes from SEO, but I'm looking into the paid thing in 2012. PPC and solo ads sound like a great way to generate targeted traffic.
- Thanks
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freaky316 13 years ago

Search Engines are the best source for traffic in my case
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- 1 reply
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- myob 13 years ago
  
  Being a simple kind of guy, nearly all of my traffic just comes from the millions of people who read my articles.
  
  Thanks
  
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Rod Cortez 13 years ago

So what's your favorite traffic source?

Paid advertising. It's fast. It's measurable. It's scalable. While I get traffic from a myriad of sources, in terms of pure efficiency and ROI, it's my favorite. And the good news is it's growing and has projected growth for years to come.

RoD
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MrOfferz 13 years ago

If anybody is looking for offers to test their lists on, lets talk.
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GuerrillaIM 13 years ago

Do they work outside of the "make money" niche?
- Thanks
- 1 reply
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- Kim Roach 13 years ago
  
  Yes, there are solo ads available in nearly every market. And even if you don't see them advertised publicly - contact the owner and work out a custom deal.
  
  Thanks
  
  Signature
  
  (Blog Traffic Checklist) - How to Generate 1,000+ Visitors to EVERY New Blog Post You Create...
  
  12-Step Traffic Checklist
  
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Theeban 13 years ago

My votes goes to traffic from our big G, I mean Google, then from social networks like twitter and facebook. I never tried solo ads types.
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Arav 13 years ago

Once I saw a post at Hubpages stated that He'd gained thousands of traffiq only be Bookmarking and re-bookmarking the post and earned handsome Adsense bucks.
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outwest

13 years ago

Originally Posted by Kim Roach

Hey guys,

This year I've been staying laser-focused on the high-leverage
tasks that GROW my business. The 3 main things that grow your
business are increasing traffic, creating more products, and
increasing conversion. So today I thought I'd share my #1
traffic source.

* Solo Ads

This is one of the BIGGEST traffic sources in our business.
So many people who start a business online shy away from
actually spending any money on BUILDING their business.

Sure, they'll pay thousands of dollars for training - but VERY few
will spend any money on traffic. Which is really sad because you
can buy a $50 solo ad and start generating subscribers and sales.

I do these every week. One of our solo ads that went out this week
cost $50, sent me 249 unique visitors and generated 134 subscribers.

That's 20 cents per click and a little under 40 cents per lead. And the
ad was profitable within 48 hours. It doesn't get much better than that

And that why I LOVE solo ads. Consistent, predictable traffic.
And that's what your business should be - consistent and predictable.

You could literally use this ONE strategy alone to build your entire business.

So what's your favorite traffic source?

when you say subscribers, subscribers to what?
when you say profitable, how much revenue does 50 dollars ad typically generate

Thanks

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solado 13 years ago

I have been having some great results from Youtube, creating 10+ short 3 minute videos per week
- Thanks
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sizzlemediauk 13 years ago

Kim,

Thanks for the sharing! I really never tried this as mostly I used to do and get traffic from
Email Marketing, Social Medias and Search Engines. I am definitely going to try out solo ads, pretty excited and hoping for the best.
- Thanks
- 1 reply
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- comixdvd 13 years ago
  
  Kim which ad person did you go with for $50? Would love to try the same person since they seem reputable First time doing a solo ad so would like someone to follow
  Oh and what niche was it? thanks
  
  Thanks
  
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Genycis 13 years ago

My primary sources would have to be organic first via search engines, then through Twitter blasts I tweet to my 5500+ followers, and then email probably.

I couldn't try solo ads based on my niche (I've yet to even find or know where a solo ad blast would be related to hip hop artists). I think I MAY have only found one, but was skeptical of using it as the site had been in service for some years, and the cost of it was rather high to take that gamble and not make any sales off of it.

This is the only example of what I found that I believe resembles "solo ad" in the hip hop niche:

Email Marketing
We have very dedicated fans in our network therefore we have a very dedicated mailing list. We have our message board email list with over 80,000 members along with our other email list with over 400,000 email addresses in it. Our email marketing campaigns are very effective.

Researchers estimate that US firms alone spent $400 million on email marketing in 2006.

Email marketing (on the Internet) is popular with companies because:

• The advantage of a mailing list is clearly the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
• Compared to other media investments such as direct mail or printed newsletters, it is less expensive.
• An exact Return on investment can be tracked ("track to basket") and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.
• It is instant, as opposed to a mailed advertisement, an email arrives in a few seconds or minutes.
• It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in.
• It is easy to track. An advertiser can track users via web bugs, bounce messages, un-subscribes, read-receipts, click-throughs, etc. These can be used to measure open rates, positive or negative responses, correlate sales with marketing.
• Advertisers can generate repeat business affordably and automatically
• Advertisers can reach substantial numbers of email subscribers who have opted in (consented) to receive email communications on subjects of interest to them
• Over half of Internet users check or send email on a typical day.
• Specific types of interaction with messages can trigger other messages to be automatically delivered.
• Specific types of interaction with messages can trigger other events such as updating the profile of the recipient to indicate a specific interest category.

The cost for this: $500

Not sure of the value I'd receive given that this site has been active since 2007, and a large portion of their email base probably doesn't really check their emails any further. So it's really hard to gauge how effective this would be.

The site is a PR4 with an Alexa rating of under 83,000. Looking the site up in Compete, it states that in June 2011, it had 233k Uniques, but that has since declined in Dec 2011 to 137k Uniques. Checking it in Quantcast, the numbers are a lot worse (do these sites really even work for real? Always a major difference in them versus Google Analytics versus AWStats, etc.). If I spent $500 on this email blast, I'd have to sell at least 36 instrumentals to break even with it.

Curious as to your thoughts on this and if it would be a wise investment? Hard to find certain things such as Solo Ads or Ad Swaps, etc. that are typically easier to find in other niches like weight loss, money making, self-help, etc.
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narindersingh 13 years ago

Social networking websites are my favorite source for traffic.
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- 1 reply
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- johnorc 11 years ago
  
  Facebook ads are a great way to get highly targeted traffic to your blog (landing page, fan page, what ever). Although not a free traffic source, it is a great one. The price is not very high and I think it is pretty acceptable considering that you can choose demographics of Facebook users that will see your ad. I had great success getting traffic that converts on one of my niche sites.
  
  Google Adwords is a well known paid traffic generation source. I, presonally, did not get too much into it since it takes some learning to make it work for you. But you can easily find coupons for $75 to try it out, so why not? Those who can use Google Adwords well convert that traffic into subscribers and buyers in no time.
  
  Ads on related blogs. Most blogs are open for advertising and you can always buy advertising space on them. Choosing a blog that is related to your niche (while not directly competing with you) and has a lot of visitors is a great way to get more traffic.
  
  Thanks
  
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aadi144 11 years ago

Does posting free ads on classified sites too bring in traffic for the site??
(Obviously High PR ones).

Once i posted an add on a classified site Kugli.com and got 10 visitors but are they useful worth or not ? Please suggest.
- Thanks
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WPMaker 11 years ago

Solo ads can work great as paid traffic source if used with high converting squeeze page to get as many subscribers as possible Affiliate traffic can be great too if you have a nice product with some up-sells and offer your affiliates 100% from initial purchase.

And the best free traffic source would be guest posting on related blogs and good old forum posting.
- Thanks
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LiftMyRank 11 years ago

Depending on your niche you can try direct mailing, that is sending letters/emails directly to your prospects, if you can nail this traffic source you're golden...
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danlew 11 years ago

I am getting more traffic from SEO these days, some days I get more traffic from social efforts but whats more important is what converts better.

The quality of traffic is key!
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Slin 11 years ago

SEO by far is mine, but i'm a set and forget kind of guy, I build a nice site, rank it, then leave it making me money.

Then I go on to the next one...and so on.
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