40+ FREE methods to find the best keyword ideas for keyword research

by Kris79
36 replies
  • SEO
  • |
A list of free methods to find keyword ideas
You can use these methods when you are:
  • building niche sites
  • building authority sites
  • have a website and want to expand on new grounds
  • or any other type of online activity.

I hope it helps you with your business.

1. Google Keyword Tool
The best solution for this would be to have a Google account with Google Adwords activated. This way you will get more information and you wouldn't have to put CAPTCHA words all the time
  • Always choose [EXACT] match type.
  • Select your targeted country and language.
  • If you are looking for keywords for an AdSense site, sort results not only by search volume, but also by advertiser competition (the higher, the better).

2. Google Contextual Targeting Tool
A Google AdWords account is required.
You will get information on what types of keywords are related to your topic in Google Display Network, which is basically Google AdSense program, DoubleClick, and other networks

3. Amazon Books
Go for non-fiction books, books that solve real problems. (Don't waste your time looking for keywords in sections with Harry Potter or vampire stuff.)
  • Go to bestseller lists in a specific category.
  • Take a look at tables of contents.
  • Read reviews. Sometimes there can be found very nice keywords that are not mentioned in tables of contents but are closely related.
  • Type a main keyword in the search box and look at the number of results. If there are only a few, there is a good chance that there is low demand for that kind of information. Move on.

You can do the same by going to other big retailers like Barnes & Noble. It might be even better because everyone is using only Amazon, but no one is mentioning other sites for finding keyword ideas.

4. Amazon Magazines - link
If there is a magazine for it, there must be demand for it.
Take closer look at bestseller lists and find magazines that solve some kind of problem or are talking about expensive hobbies.
You can also do the same thing in other places that offer magazines or any other form.

5. Clickbank products
When searching Clickbank marketplace, you can use two strategies:
  • Look for most popular products to specify your main topic or niche, and then use that information when looking for long-tail keywords within that niche. The good thing about this approach is that you will find markets with high demand (people are already spending money), but also there is bad news. There is a lot of competition. You need to use it only as a start point to find some sub-niche that has low competition in SERPs. (When you find a sub-niche, you can also become an affiliate for this product and sell it on your site.)
  • Search for products that have low popularity on Clickbank. It doesn't mean these products are bad, or there is no market for that specific niche, but this way you can find ideas for new opportunities.
  • Remember this is just a first step in finding a profitable niche for your site. It does not mean that you have to sell those products on your site; it's just a way of finding things that are already working and transferring them to your needs.
  • When searching Clickbank Marketplace, use "Grav:" metric which is short for "Gravity". It takes into account the number of different affiliates who earned a commission by promoting this product over the past 12 weeks. Basically it shows you what is popular among buyers, and which products create sales.

6. Other affiliates
Use the same technique when dealing with other affiliate networks.
Here is a list of the most popular:
CJ - Your Performance Marketing Partner
Health and Beauty Affiliate Programs by MarketHealth.com
Affiliate Network - Lead Generation - Unique Leads -
Epic Direct - A Division of Epic Media Group
Affiliate Programs - LinkShare
Neverblue | Welcome

7. Google Suggest
When you are using Google search and typing your query, Google tries to show you the best suggestions. You can use it also when hunting for new keyword ideas. Just start typing a few general terms like "how to", "solve", "get rid of", and Google will show you the most common queries. It might be "how to tie a tie", but when you use it correctly you can find some really precious keywords. The best thing with this tool is that Google is suggesting keywords that are already popular on the Internet and someone really is using it when searching.

8. Everyday Shopping
Every time you go shopping, you are surrounded by keyword ideas. I have a very creepy habit of looking at bar codes and manufacturer information, especially for products that I didn't notice before. Then I go on the Internet and see what else is produced by this manufacturer. This way I can research new opportunities for product-based keywords and be ahead of everybody else.

9. Keyword information from SEO Book - link
It's using data from Google Suggest Tool, but it adds a few more bits of information.
(You must have a free account to use this tool.)

10. SEO Book Keyword Suggestion Tool - link

11. Wordtracker - link
In the free version, you will see a list of keywords and estimated daily searches.

12. KeywordSpy
Although KeywordSpy is a paid tool, it can still offer you help with keyword suggestions. It requires you to sign up for a free account, and it offers only limited results. This tool allows you to spy on PPC campaigns. The good thing is that someone has paid for those keywords to use them in their campaigns. It means that those keywords in most cases convert very well into sales.

Two main tactics for using this tool:
1. Go to the research section
Find a list of keywords and domains organized into topics. Those lists are sorted by popularity or by money spent. If you click on a domain (for example: Target.com) you see a summary page for this domain containing information about their PPC efforts. What is in our interest is the "PPC Overview" list where you find 10 results from their campaign. Also you can use the "Organic keywords" tab to access a list of 20 keywords that this page has ranked in Google. Use both of these lists to gather your keyword ideas.

2. Use the main search box to do your own search.
You can also use the search box to do a search on your own. Create a query for a domain of your choice or specific keyword.

13. WordStream
It is also a paid service, but it allows you to try and test few of its tools for free.
We will start with "Keyword Suggestion Tool " which works similar to Google Keyword Tool but offers more multi-word keywords. Here is how it works:
  • Put your main keywords into the search box.
  • It shows you a list of suggested keywords.
  • Below the list of suggested keywords, you have the option to see the best tips for multi-word keywords. Use it. You can check up to 10 word phrases.

You can also try other free tools from WordStream:
  • Keyword Niche Finder - Enter a general term into a search box and this tool will suggest niche ideas sorted by relevancy. When you click on a niche suggestion in the left panel, you will see relevant keywords.
  • Keyword Grouper - This is not a real keyword suggestion tool, but it helps to sort a long list of different keywords. If you are using a spreadsheet to gather different ideas for keywords, you can just paste your list directly into this tool and it will sort it based on the WordStream huge database. The best this is that you can import up to 1000 keywords, and when the work is done, you can enter your email and a sorted list will be sent to your mailbox in CSV format.

There is another downside to the free version: You have only 10 searches available.

14. SpyFu - link
Yes, it is also paid service, and yes, you can also get some information for free. This service is monitoring PPC advertisers. You can enter either a keyword or a domain. When you enter a keyword, the most interesting thing is the "Competitors also bought" section where you can find similar keywords that different companies have paid for. The good thing is, you know what advertisers are paying for and since you will have AdSense on your site, this information is beneficial.

15. Microsoft Advertising Intelligence - link
This is a free tool from Microsoft. (You don't hear that a lot.) It was built to optimize ad campaigns on Microsoft networks, but it has some great features that can help you with finding the best keywords for your website. To make a use of it, you must install it on your computer. Requirements: You must have Microsoft Excel 2007 or 2010.
Here is how it works:
  1. When you open Excel, you will find a new tab called "Ad Intelligence". Click on it.
  2. Enter or paste a keyword or list of keywords, then you must highlight all your keywords.
  3. Click on the "Keyword Suggestion" icon and from the drop-down menu choose "Queries that contain your keyword" or "Related search".
I encourage you to do a little experiment with keywords and different features of this tool. It can bring you some really good results, and since keywords come from different sources than Google, you find keywords that most other people don't know.

16. The thesaurus - link
Helps you find synonyms and related keywords.

17. Google Insights for search - link
Not only do you get keyword suggestions but also historical and geographical data too.

18. Searching Google
Yes. Simple searching on Google can also be a very good method to find keyword ideas.
Type words like "problem", "solve", "how to". Go deeper and check sites that are ranking for these broad keywords.

19. Searching forums - Big-boards.com
This is a database of known and popular forums on the Internet. Narrow your search by category and additional filters. Try to find forums with the highest posts number. Go to those forums and start searching using terms like "problem", "how to", or others. Or search for product reviews, or what is most talked about.

20. Searching forums using Google
Type your main keyword or topic idea and then put this:
"powered by vBulletin" (in brackets) because vBulletin is the most popular forum software.
You can also use other kinds of software references to find some more ideas:
"powered by BlogEngine"
"powered by yabb"
"powered By MyBB"
"powered by ip.board"
"powered by phpbb"
"powered by phpbb3"

21. Blogs
The same idea as with forums search. Use terms related to your general topic. Use it with the term:
"powered by Wordpress" to sort out other sites.

You can also use:
"powered by joomla"
"powered by drupal"
"powered by modx"
"powered by typo3"
"powered by eZ Publish"
"powered by mambo"

22. Blog Trends - link
This site concentrates around gathering information on what is hot in the blogosphere. You can use it two ways. Explore the "Featured trends" section where you have blog posts sorted by topic, or you can enter your keyword into search field and receive relevant information.

23. Keyword Discovery - link
This service is gathering information about keywords from dozens of different search engines, not only big ones like Google, Yahoo, and Bing. Since it has such a vast database, its premium access costs money, but with a free search you can still get 100 top keyword suggestions. Just put your keyword into search form. (Do not pay any attention to numbers displayed in the "Total" column. You will need to check search volume in the Google Keyword Tool.)

24. Authority sites
Find big authority sites and check what kind of posts and articles are getting the most attention measured by number of comments and social sharing (Tweets, Facebook shares).
When reading comments, take a closer look at what people are writing:
- Are those comments about people's problems?
- Are they involved and sharing their experiences?

25. Misspelled keywords
Nobody is perfect. Some people can't spell correctly; others make occasional mistakes. Don't judge them; try to help them. Competition for misspelled keywords is really low because no one is optimizing pages for those kind of things. I wouldn't be building a whole site based on misspelled keywords, but you can use it for additional articles or posts to bring some more free traffic.
TIP: I know what some of you are thinking right now. NO, you may NOT use misspelled brand names or any product name as a main topic for your website or your content.

Services to find misspelled versions of words
Misspelled.com Dictionary Definition, spelling of the following words:
Dumbtionary.com a dictionary of misspelled words

26. Localize your keywords
If you have a general term that you think might have something to do with local business, try to localize it by adding names of states and cities to it.
You can use a service like: www.local.com

27. Apple App Store
People are using cell phones a little bit differently than PC. Did you know that on iPhone, people are using apps for searching information more frequently than standard Google search?
You can use this information as an advantage: Go to App Store and look for the most popular apps. Filter out games, and concentrate on applications that might be solving problems.

28. Social Bookmarks
Go to Digg.com or any other bookmarking sites (like Stumble Upon) and do a search. Then sort results by "Most Dugg". Find most shared pages for a particular topic. You can do three things to find keyword inspiration:
  • Use titles and gather good keywords.
  • Go to articles and make use of keywords mentioned there.
  • Read comments looking for problems that people might have.

29. eBay
Even if you are not selling or buying on eBay, you should try finding niche ideas there.
The simplest methods to search eBay:
1. Categories - Use them to get an idea of how many listings there are in any category.
Do the same for other eBay sites: eBay.co.uk categories and eBay.de categories )
2. Completed listings
  • Go to advanced search (by clicking on "Advanced" link next to the blue search button on the main eBay site).
  • Enter your keyword and check "completed listings".
  • You will receive a list with listings that have ended either with sales or not, but every listing with sales is marked by a green "sold" label. You should pay closer attention to these listings.
  • Try using other parameters like price range. It is a good strategy to search for products with substantial value because then you can become an Amazon affiliate and promote these products.
3. Matching eBay stores - On every search results page, eBay is giving you a list of related stores. Check those out to find out what they are selling and find related products.
4. Sorting search results - only for eBay.DE
When you search for something on eBay, your results are sorted by "Best match". This is basically an algorithm that is sorting listings based on performance metrics assigned to the listing and to the seller. This is very confusing when you are trying to find what is selling the most. In Germany you can choose from a drop-down menu "Gebotsanzahl: meiste zuerst" which sorts the results by number of sold items, and the listings with the highest number are at the top.
This function is working only on the German eBay site unfortunately.

30. eBay Pulse - link
Popular searches and current trends.

31. eBay - Advanced methods
If you are so into product niches, you can make very good use of these advanced tools:
1. Listing Title Estimator
Enter a keyword phrase up to 80 characters and it shows you how popular those words are, and also it will suggest related results.
2. eBaySaurus - Semantic Query Network
Enter your keyword and see connected and related keywords in graph form. You can click on results to uncover additional levels . It works similar to the old Google Wonder Wheel.
3. eBay Most Popular Tool from Goofbay
Enter your keyword and you will get a list of the most popular listings for that keyword sorted by Watch Count. P.S. Goofbay also has other tools that you can use to analyze the eBay market.
4. Watchcount.com
Thanks to this service you can find the most watched listings and those with the most bids.

32. Bonanza
This is an eBay alternative.
Go to www.bonanza.com/booths/browse_categories

33. Other online marketplaces - B2B and B2C
You can also search for other big online marketplaces of all kinds.
Do a search for your keyword or topic and add to it "b2b marketplace" for finding business-oriented places, and "b2c marketplace" to find eBay alternatives.

34. New business ideas
If there is a problem to solve, probably someone created a business around it. You can watch new business ideas and use this information to your advantage. Here is a list of websites concentrated on new business ideas:
Springwise | New business ideas, trends and innovation
TREND HUNTER - #1 in Trends - Fashion Trends, Tech, Style, Design, Pop Culture and Marketing
Genius Crowds - Community Developed Products
CoolBusinessIdeas.com | All Ideas
PSFK - the go-to source for new ideas and inspiration

35. Twitter advanced search - link
To post a tweet you don't have to have a website; you just type what you think. This is why it's even better than standard searching on Google. When something happens to people (good or bad) they are writing about it instantly on Twitter. We can use this to find those things that bother them and use it as a keyword for our niche.

Or you can go to tweettabs.com and do multiple searches at a time to see live feed.

36. YouTube search
YouTube is the second biggest search engine in the world. Use it the same way you would use Google search. Search for ideas that might solve people's problems.

37. Lynda.com
Good starting point.
This is the site that is producing online courses, and if they have invested money and time into creating a course, you can be sure that people are willing to pay for it.

38. Keywords for Dummies
Same as Lynda. If they have a book about some topic, you can be sure that they do not invest in markets without money.

39. Yahoo Answers
Classical method: Go to answers.yahoo.com and do a search.
Google method: Go to Google search and create this kind of search:
site:answers.yahoo.com "your keyword"

40. Web analytics software
If you already have a website, I bet that you have some kind of web analytics software installed, like Google Analytics, GetClicky or Piwik.org. Every one of these analytics software collects keywords that visitors of your websites are typing in Google just before they land on your webpage. You can easily get the idea of long-tail keywords that you didn't even optimized your content for.

41. Government stats
The most boring method to find keywords and niches.
The idea here is to find a study done by some government or educational agency and search ideas there.
Use this search query in Google:

site:.gov filetype:pdf "your keyword"

you can also use

#find #free #ideas #keyword #keyword research #methods #research
  • Profile picture of the author Bali Dancer
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  • Profile picture of the author alixwijaya
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    • Profile picture of the author jakson0100
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      • Profile picture of the author Kris79
        Originally Posted by jakson0100 View Post

        I am a beginner and i would like to thank you for such a useful post.
        I'm happy that I can help you
        But remember that this is just a suggestion, if you are a biggener you should start with Amazon and Google Keyword Tool, and then expand more.
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    • Profile picture of the author Kris79
      Originally Posted by alixwijaya View Post

      Great tips dude


      I've been reading WF for some time and I've noticed that people have problems with keyword ideas. This is a list that eveybody should find something to start with in their online jurney
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  • Profile picture of the author steven Clayden
    You might want to add this one. Great tool to see what questions are being typed into google about your niche.


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    • Profile picture of the author Kris79
      Originally Posted by steven Clayden View Post

      You might want to add this one. Great tool to see what questions are being typed into google about your niche.


      This is good, thanks
      Searching for question is also helpfull to identify keywords with high commercial intent.

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  • Profile picture of the author millamuscio
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    • Profile picture of the author Kris79
      Originally Posted by millamuscio View Post

      Pretty great share, thanks!
      Originally Posted by airallineed View Post

      Awesome, thank you! I bookmarked this...
      Originally Posted by silverace View Post

      solid thread! thanks for putting in the efford man!
      Originally Posted by keiranorton View Post

      Great list! Thank you so much for compiling all these. Found it very useful as well.
      I'm glad that I can help

      If you have any other idea to find keyword ideas feel free to post it here.
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  • Profile picture of the author vkjames
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    • Profile picture of the author Kris79
      Originally Posted by vkjames View Post

      I use google keyword tool and I think that is the best one.
      Yes, this is the easiest method.
      But also it is most popular method to find keywords. This is why I prefer to use at least 3 different methods to gather inicial keyword ideas. By doing this I can find keywords that no one is targeting and probably do not know about
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  • Profile picture of the author SarahZT
    Excellent post! I have my own methods of finding niche keywords, which has worked pretty well for me so far - but this post has given me even more ideas, and places to find keyword ideas.

    Thanks for the contribution - much appreciated!
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    • Profile picture of the author Kris79
      Originally Posted by SarahZT View Post

      Excellent post! I have my own methods of finding niche keywords, which has worked pretty well for me so far - but this post has given me even more ideas, and places to find keyword ideas.

      Thanks for the contribution - much appreciated!
      Thank you.
      I would be glad if you share with us other methods that are not listed
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  • Profile picture of the author hugovasey
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  • Profile picture of the author AlbertSmiths
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    • Profile picture of the author Kris79
      Originally Posted by MaryMartha View Post

      thanks for sharing this valuable information friend.
      Originally Posted by hugovasey View Post

      Very useful post, gave me more idea how important keyword research is.
      Originally Posted by AlbertSmiths View Post

      Thanks for sharing this good post with us...
      You are welcome

      If you have your own methods to find keyword I encourage you to post here. Let's make it really valuable for everyone.
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  • Profile picture of the author Price98
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    • Profile picture of the author Kris79
      Originally Posted by Price98 View Post

      Excellent job MR. or MRs "Kris79"

      Thanks for your informative post or share.
      This post will be a great tips for all seo workers (new and old)
      I'm Mr. "Kris" it is shorter version of my full name which is "Krzysztof" and it is very difficult to pronounce for english people, so I decide to make it easier, but it seems that this is also making some confusion, hehe

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  • Profile picture of the author davidstardling
    Thanks Kris Thank you so much for sharing these awesome top 40's!!!
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  • Profile picture of the author semaximizer
    that makes a highly useful list. I have also found Google Trends and Twitter trends useful. Twitter trends are very useful especially for blogging.
    Directory Maximizer - Kick-start your link building with some quality directory links.
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    • Profile picture of the author Kris79
      Originally Posted by davidstardling View Post

      Thanks Kris Thank you so much for sharing these awesome top 40's!!!
      Thanks. Glad I could help

      Originally Posted by semaximizer View Post

      that makes a highly useful list. I have also found Google Trends and Twitter trends useful. Twitter trends are very useful especially for blogging.
      You are right. Trends are always good, escpecially when looking for keywords for a blog or article about recent event. The best way is to catch it at the beginning.
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  • Profile picture of the author bizamanda
    Awesome report Kris, thanks a lot for sharing...should give a shot for some methods that never try before...Cheers!
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    • Profile picture of the author Kris79
      Originally Posted by bizamanda View Post

      Awesome report Kris, thanks a lot for sharing...should give a shot for some methods that never try before...Cheers!
      This is just a tip of the iceberg. If you want you can use this methods only as a start to do some pretty deep research for any niche

      Of course you can not use all of them because this would be very time consuming but I'm using a combination of:
      - Google Keyword Tool
      - Amazon
      - eBay
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  • Profile picture of the author milton59845
    Top 10 keyword research tools are mentioned below:

    1. Google Adwords keyword tools
    2. Google Trends
    3. Google Search-based Tool
    4. keywordspy.com
    5. Keyword List Generator
    6. NicheBot Keyword Research Tool
    7. wordstream.com/keywords
    8. freekeywords.wordtracker.com/
    9. tools.seobook.com/keyword-tools/seobook/
    10. keyworddiscovery.com/search.html

    You can use these tools for keyword research.

    Alaska Milk work relationships
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  • Profile picture of the author seoforu
    Some real good stuff. Many times the planning goes wrong but after reading your suggestions the chances of failure would definitely reduce.

    Guest post links are effective when they are contextual and natural!!

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    • Profile picture of the author Kris79
      Originally Posted by seoforu View Post

      Some real good stuff. Many times the planning goes wrong but after reading your suggestions the chances of failure would definitely reduce.
      Sometimes you can't plan everything. When doing keyword research you must have some guide or at least major steps point out, but you must act accordingly.
      For example when you are doing research on one topic on many occasions you will find other interesting keywords completelly not related. Just make a note and then return.
      It happens especcially when you are diving really deep into keywords
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  • Profile picture of the author PriceMaster
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  • Profile picture of the author faysal969
    Keyword research is the most important part of starting any successful online campaign. But, most of the people do not know the proper technique of finding perfect keyword for wining the race.

    Thanks for sharing this nice article.
    Learn SEO, Affiliate Marketing, CPA, and Make Money Online !!!!!!!

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  • Profile picture of the author Denyros
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  • Profile picture of the author artur100
    Great tips, thanks
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  • Profile picture of the author webinventaekhlas
    Great share. Thanks for this useful post.
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  • Profile picture of the author cashtree
    This is one the best threads that i've seen awhile. Unlike the long term users that post what I see as being not very useful threads yet getting tons of thanks sometimes, I think it's a shame more having given thanks for this incredibly detailed and useful contributed. Very cool sir.
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  • Profile picture of the author TamilYoung
    Great share Kris! Definitely warriors are going to love you for this post. Keep sharing!
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  • Profile picture of the author popmarco
    You're so generous to share all of these Kris. Have been using half of it. I'll try to visit the other half.

    Thanks a lot!
    Toon Blogger gives No BS blogging tips highly peppered with toons (great for beginners!).
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  • Profile picture of the author karoubalou
    I am a beginner in keyword research and I am so happy to read that post. Many thanks to you.

    Web Marketing Greece - Προώθηση Ιστοσελίδων: All you need to know about Greek SEO

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  • Profile picture of the author Masterminding
    Awesome share... all those tools... but I'm missing the biggest one: the human mind. Why? Because the human mind + tools = infinite amount of keywords.

    How to use your mind? Here's how (coffee not included, but go get it):

    1) Trying to find keywords to rank in your market is too general, go in-depth

    2) You can go in-depth by dividing your market into niches (themes) and then brainstorming keywords for those niches (or with a little help from tools). For example...

    webdesign: WordPress site design, Blogger site design, traditional site ("old school") design, social media design (Facebook Page and what not), landing page design, email (template) design, and so on and so forth.

    3) Now go through each niche (theme), do the following with each keyword you find, look at search volume a month, and you'll easily triple your list of keywords:

    => Add price related words IN FRONT OF the keyword: cheap, affordable, free, low cost
    => Add an "s" AT THE END of the keyword (look for plurals): company-companies, firm-firms, etc.
    => Add service related words AT THE END OF the keyword: service, package, deal, etc.
    => Add technique related words AT THE END OF the keyword: technique, tactic, trick, tip, advice, secret, etc.
    => Add training related words AT THE END OF the keyword: training, tutorial, guide, book, manual, etc.
    => Add an "s" AT THE END of ALL the price-related words, service related words, technique related words, and training related words (use plurals for those too)

    Want me to keep going here?

    “He will win who knows when to fight and when not to fight. He will win who, prepared himself, waits to take the enemy unprepared” – Sun Tzu

    Check out the Motriz Marketing blog for a funny yet informative, brutally honest look at the IM world in general and SEO in particular.

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  • Profile picture of the author marco005
    Very great tips!
    Amazing, big thanks to Kris79.

    Its damm hard to find keyword who makes money (adsense or amazon).

    best wishes
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  • Profile picture of the author sackboy127
    Wow, it's really an all-inclusive list, thanks for sharing!

    What I usually do is brainstorm for root keywords using some of the ideas mentioned, and then I fire up Ultimate Niche Finder which makes finding awesome keywords an absolute breeze, in my opinion it's seriously the best KW research tool out there.
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  • Profile picture of the author rosesmark
    I am very happy today because I got various tools and information's about Keywords method.
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  • Profile picture of the author alexshi
    Thanks a lot!
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  • Profile picture of the author Ksnipe
    Nice tips! Thanks!
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  • Profile picture of the author marketwarrior06
    Everyone in this world who are trying to do IM should read this post. Its a must read for everyone.
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  • Profile picture of the author LifeIsGood
    Great list. Great ideas. Looks like you put a lot of time into this.
    Thanks, Kris79!

    LifeIsGreat ~ It's About To Get Even Better!
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  • Profile picture of the author prismkuet
    Great work! Somethings that need to be noted for rest of life!
    Thank you very much for your effort.

    check out the Pros and Cons of CPA

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