Rank domain or pages?

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I am creating a website for a client who deals with web development/design.

Is it a good idea to rank the domain for multiple keywords in similar niche or create separate pages for each keyword and rank each page?
#search engine optimization #domain #pages #rank
  • Rank the homepage for the most difficult keyword, rank inner pages for everything else.
    • [1] reply
  • Do both. But I would strongly suggest to prioritize pages that users are looking for. What I mean is, make pages that will give users what they need directly. Since that is a web design/development website, rank pages that will meet the searchers needs.

    For example, users will probably not looking for the "homepage" if they are looking for a web design services.

    So, do both and anticipate what keywords the users will type in the query and make a specific page for it. And work to have a good ranking for those pages.
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    Rank domain or pages?

    I am creating a website for a client who deals with web development/design. Is it a good idea to rank the domain for multiple keywords in similar niche or create separate pages for each keyword and rank each page?