Hey guys I'm still pretty new to this and need some advice. I have a key word that's supposed to get $4 cpc according to googles keyword tool. I know you usually can expect maybe half this per click but I'm getting like 5-30 cents per click usually. The traffic is pretty good too (60 uniques a day almost all US 95+%) and the page is optimized for that keyword. Anything I can do to improve this? Also the competition according to the keyword tool is low, is this possible the cause for the low cpc I'm experiencing? Thanks !