the kws I am finding in this niche appear with the SAME monthly search totals (exact local) , Whether you put S or no S on the words
Big Bird 22,000 searches
Big Birds 22,000 searches
which one to use?
I guess if you use the one with S it catches both terms but it is frustrating that this kw tool is that inaccurate
I would like to know WHAT term is most searched for so that I can adjust my anchor text of my backlinks accordingly, I am sure , well maybe google just considers singular and plural as the same, and interchangeable but I doubt it