Outbound Authority Links Any Good?

12 years ago

Yes. I almost always include outbound links, if they are closely related and to a reputable source. I wouldn`t go overboard doh. 2 links per 600-1000 words will do. Include 2 more do follow contexual links to other sites on your blog that are related and all will be well.

But, in my oppinion it is GOOD. I ve used it with success.

Sincerely, Buyseech

Thanks
1 reply

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Kris79

12 years ago

Originally Posted by Buyseech

Yes. I almost always include outbound links, if they are closely related and to a reputable source. I wouldn`t go overboard doh. 2 links per 600-1000 words will do. Include 2 more do follow contexual links to other sites on your blog that are related and all will be well.

But, in my oppinion it is GOOD. I ve used it with success.

Sincerely, Buyseech

Agree. Having outbound links to authority websites can help. Mostly because you are putting your website in "good neighbourhood". Also Google likes to see that you are not keeping all the PageRank.

Thanks

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IndomitableD

12 years ago

Yes, outbound authority links tend to lend... well... authority. I'm picky about which ones I use, though.

Using your example of Breville ovens, for instance, I would NOT link to the manufacturer's main page. If you send your customers there they get access to an entire list of retailers and other sources where they can buy the oven. That totally defeats my purpose -- which is to sell them the oven myself so I can make the commission money. Or I want them to click on an Adsense link so that I can get paid for that.

I would, instead, link to a source that isn't going to tempt my reader to spend money anywhere other than my own page.

Again, using the Breville oven example, you could link to a university cooperative extension service article about microwaves and convection ovens, like http://web.aces.uiuc.edu/vista/pdf_pubs/BUYOVENS.PDF so that you are sharing valuable information. That information gives value to your customers without opening the door for them to spend money anywhere else.