Subdomains and PPC, Will They Help Or Hurt?

15 years ago

I don't think the subdomain would be a problem, but wouldn't you have to have mycoolshortdomainname.com in the description URL? Unless that domain name is relative to red tissue paper it may be short but not so cool.

Don't know for sure about masking but it's my guess that it's a slappable offense.

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Charles Harper

15 years ago

Originally Posted by UMRK

I don't think the subdomain would be a problem, but wouldn't you have to have mycoolshortdomainname.com in the description URL? Unless that domain name is relative to red tissue paper it may be short but not so cool.

Don't know for sure about masking but it's my guess that it's a slappable offense.

That is the thing..the domain name would not be relevant, but the subdomain would be. It sounds like this is a no go, if my general domain would offend google.

But if anyone else has thoughts, I would like to know.

Charles

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UMRK 15 years ago

Google wouldn't be offended. if your display URL and destination URL have the same .com name, it doesn't matter if the destination is a subdomain.

I was trying to say that if your ad is about red tissue paper and your display URL says bigtrucks .com, that may not be a great ad. Google wont care, but you may as an advertiser that wants red tissue buyers.

It shouldn't matter what the content is on the main domain. Your relevancy needs to be with the keywords, your ad, and your landing page.
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askloz

15 years ago

The domain name only pays a small part of the QS rating.

for as long as there is the phrase in the domain, then it's fine, including a subdomain..

Originally Posted by Charles Harper

That is the thing..the domain name would not be relevant, but the subdomain would be. It sounds like this is a no go, if my general domain would offend google.

But if anyone else has thoughts, I would like to know.

Charles

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internetbill 15 years ago

This really inst a stupid question the fact is that there are many PPC programs that wont allow you to use a subdomain. However a majority of PPC providers wouldn't have a problem with whatever url you use as long as they get paid.
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Charles Harper 15 years ago

Originally Posted by askloz

The domain name only pays a small part of the QS rating.

for as long as there is the phrase in the domain, then it's fine, including a subdomain..

askloz...are you saying that the domain name must be directly relevant? Or can you have the domain be sort of generic and have the subdomain be unique with keywords?

Charles
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- Neil Forry 15 years ago
  
  I am setting up a few new campaigns and was wondering the same. If you were to set up three campaigns with these destinations:
  
  CoolProduct.xyz.com
  xyz.com/CoolProduct
  CoolProduct.com
  
  Which would perform better? I plan to use either of the first two until I can prove the campaign to be successful, then move to the third option as it's the cheapest option
  
  What do you think?
  
  Thanks
  
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bimawarrior

15 years ago

Hi Charles, I am currently working on ebay affiliate site that sells several product using subdomain.

The main domain has nothing in it, and I manage to get ok to great keywords.

I think google consider each subdomain as a different domain.

Hope that help

Hendra

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Charles Harper

15 years ago

Originally Posted by bimawarrior

Hi Charles, I am currently working on ebay affiliate site that sells several product using subdomain.

The main domain has nothing in it, and I manage to get ok to great keywords.

I think google consider each subdomain as a different domain.

Hope that help

Hendra

So you think it might be okay to do an Adwords campaign let's say again for Red Tissue Paper, in with this domain...

http://RedTissuePaper.genericdomain.com

Of course, I would use generic domain in other instances with other subdomains, for other adwords campaigns. Sometimes, I would use the subdomain to mask a CPA offer. For instance:

RedTissuePaper.genericdomain.com

might mask a CPA offer for Red Tissue Paper. (direct linking)

Then at the same time, I might do

FreeNikonCamera.genericdomain.com

That would be for another CPA Offer (direct linking)

My question is whether Google would penalize me for doing that.

My second question is whether Google would penalize for using those same domain names in an Adwords Campaign where I had my own landing pages.

I will PM you just in case you would rather answer there.

Charles

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theaffiliatemom

15 years ago

Rather than subdomain (which looks "messy"), why not use a redirect. So that your link would be: www.genericdomain.com/redtissuepaper

Looks less of an obvious affiliate tactic. (IMO)

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Charles Harper

15 years ago

Originally Posted by theaffiliatemom

Rather than subdomain (which looks "messy"), why not use a redirect. So that your link would be: www.genericdomain.com/redtissuepaper

Looks less of an obvious affiliate tactic. (IMO)

Thanks Affiliate Mom...

Have you had success using that method with Adwords?

Charles