This is the free version. It is called a trial but it has no time limit. It has limited features though, but for our purposes it's enough.
After you have it installed and launched, it asks for either a keyword you want to compete for or a URL. Follow the following steps:
- Search for your keyword in Google and get the URL of the first result.
- Put that URL in the URL field in SEO Spyglass
- Click Search. This shouldn't take more than a minute.
- If you get a lot of CAPTCHAS, maybe cancel it, click the "New" button, enter your URL again, then check the "Show Expert Options" box, click "Next" and deselect the search engine that asked for the captchas. In my opinion, the SEO SpyGlass internal database already carries LOTS of data and in many cases it is good enough to use this one ONLY. Your mileage may vary.
- Now it will ask you if you want to get more infos about the backlinks. Of course we do.
- You should see a Window titled: "Step 1: Choose Backlink Factors". In this window, disable EVERYTHING but the last option ("Page Google PageRank"). Click Next. This again should be really really fast. For me, getting the PR of >1000 backlink locations took less than a minute.
- When it's done, you have a list of pages and the PR these pages carry. Sort by PR, descending.
- Select as many backlinks as you like, starting with the highest PR links and going down to wherever you like. Do this by Left clicking the first entry, then scrolling down to the last entry you want selected and Left Click again holding the SHIFT key on your keyboard.
- Right Click one of the selected list entries and select: Update Backlinks. Now the "Step1: Choose Backlink Factors" dialog comes up again. Your keywords should still be selected in the background.
- Now we want to fill in the rest of the information: If you care about DMOZ listing etc of the domains with the links, enable that. I only enable all the Internal Page Factors because it is MUCH faster that way. Pagerank is already known and Domain Factors are not interesting to me.
- Click Next. Now this should take a little longer, depending on the number of links you selected.
- When it's done, you have a PR sorted list of your competitors backlinks.
- Scroll through the list and open the sites that look like they could help you.
- Look at the Anchor Text and Anchor URL links of the results. Not all the links point to the site you are competing with. Some of them link to completely different pages than the one you are interested in and might even be on a completely different topic.
- See if there is an opportunity to leave a link to your site. If your site isn't spammy, simply asking the webmaster to include a link to your site might work. Not everyone knows about the cash value of links, especially outside the IM niche. If it's a blog, see if you leave a really meaningful comment. If it's something else, see if there is any way you could get a backlink from that place.
- Once you are through with this list, start over at the top with another competitor in your SERPS.
When placing the links and it's a blog with moderated comments, MAKE SURE to add some value to the page with your comments otherwise your chance at this back link is gone.
I hope someone feels helped