Local SEO problem

by 7 replies
8
I am helping a friend who has a funeral home and cremation service. I had him on page 1 in no time for city + funeral home and then a site for city + cremation. Unfortunately there is a another company in town that actually is named city+cremation Inc and has a trademark on the keyword city+cremation. I had to remove any site or video that had city+cremation in it's text, title or domain name. According to some free backlink checking sites this site with the trademarked keyword only has about 30 backlinks. If I can figure out a work aropund i could overcome the site but don't know how to rank for a keyword without at least using it in the title or on page content.

Any suggestions on how I can perform on site SEO for city+cremation without actually using the two words together?
#search engine optimization #local #problem #seo
  • you can use city+other relevan word+cremation
    • [1] reply
    • That is what I was thinking. I would use something like city+green+cremation. So does the Google bot see the keyword city+cremation even though there is another word in between? I suppose I should buy a domain name like that also to help with ranking.
  • How about using off page SEO? Here's the trick: Build backlinks to the webpage listed in your Google Places listing using that keyword as your anchor text.
    • [1] reply
    • Thanks so much for the reply. If I understand correctly I should make sure my friend has a Google Places listing with the website I want to rank for city+cremation. Then build backlinks using anchor text that actually uses the keyword city+cremation? We received a cease and desist order the last time I used the keyword unknowing of their trademark. I would not want to risk any legal problems if the competitor ran across an article or blog with that key word used as anchor text. Please explain your suggestion if I am not understanding correctly.
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  • you can just put your brand on your domain name, no problem.
  • Hi in my opinion you use city+ you add your keyword and make sure you submission time use add this one keyword so this is helpful to you.
  • For local SEO, I've ranked clients #1 for keywords that do not show in the title tag, H1 tags, or anywhere in the content. Focus on the backlinks and you will be fine.
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    Local SEO problem

    I am helping a friend who has a funeral home and cremation service. I had him on page 1 in no time for city + funeral home and then a site for city + cremation. Unfortunately there is a another company in town that actually is named city+cremation Inc and has a trademark on the keyword city+cremation. I had to remove any site or video that had city+cremation in it's text, title or domain name. According to some free backlink checking sites this site with the trademarked keyword only has about 30 backlinks. If I can figure out a work aropund i could overcome the site but don't know how to rank for a keyword without at least using it in the title or on page content. Any suggestions on how I can perform on site SEO for city+cremation without actually using the two words together?