Adsense CPC and clicks

by 10 replies
11
Does the Adword tool or any other tools such as semrush show the true cpc values?

For example, I've a site that is ranking high for a keyword with cpc value of $6 but the clicks I've been getting are only maxed at $1 cpc.

Am I missing something here?
#search engine optimization #adsense #clicks #cpc
  • Where did you see $6 CPC

    look on google "contextual" tool on adwords tool
    thats the true CPC

    the CPC that displays next to the kws? not accurate, there have been several threads about this
    • [1] reply
    • Semrush and some other non-google tools show $6 CPC. So I guess they are not very accurate?

      • [1] reply
  • Also, in the adwords tool, the CPC shown is also much higher. Based on experiences, does anyone has close to accurate CPC clicks?
  • Check the context targeting tool. It is a few menu items below the keyword tool. This one shows the actual bids for Adsense sites as opposed to bids for search ads.

    Also, check my sig. The guide explains a few other things.
  • You also have to know the CPC value you get from Google is what Advertisers PAY for the ad, NOT what you receive.

    Also not all ads are equal. Ads above the fold have a higher payout than ads at the bottom of the page, so it also depends where people click.
  • Thanks everyone for your inputs. Guess I'll stick to checking the cpc with the adwords tool.

    @outwest,
    I saw the cpc within the normal kw list and not the contextual tool. So I guess that's where my problem is.

    Thanks for pointing it out!
  • Banned
    All tools can't give you exact CPC of every keywords. Google Keyword Tool, SEMrush, Market Samurai doesn't give exact CPC. But Google Contextual Tool on Google Adwords gives ideas about the CPC of the keywords. So try analyzing your keywords on this tool and it will give you exact ideas of your keywords CPC.
  • Ok but why the major difference in keyword tool and contextual?

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  • 11

    Does the Adword tool or any other tools such as semrush show the true cpc values? For example, I've a site that is ranking high for a keyword with cpc value of $6 but the clicks I've been getting are only maxed at $1 cpc.