Basically, my Adsense business model is creating micro niche Adsense sites with the intention to flip them after 3-4 months on Flippa. I don´t claim it to be the best system out there, but I claim it to be a proven system model that worked very well for me.
Here is the exact process that I use from keyword research to flipping a site:
1.Niche Selection – Keyword Research
That is the first step where a lot of people already make fatal mistakes. If you are not picking the right kind of keywords for an Adsense site, you might be wasting a lot of money, time, and energy.
I have found that “how to” keywords and a lot physical product keywords are not optimal for Adsense.
On the flip side, niches such as online education and finances/investing work extremely well for Adsense. The more likely it is that people come online to find a solution for a particular niche (and are willing to invest money), the more money you should make.
What I would do in the first step is simply find a niche that has at least 20-25 potential keywords. Such a niche might be ultrasound technician.
-Open up the Google Keyword Tool, and paste in ultrasound technician and hit search. Make sure that you are signed in with your account so you can get up to 800 keywords per search.
As you can see ultrasound technician has an exact search volume of 33100 searches in the US. This is the type of keyword we want to use for the homepage. I like to write the homepage for a keyword like ultrasound technician training, and aim to rank it for both keywords; in this instance ultrasound technician and ultrasound technician training. The reason for that is that your homepage is automatically optimized for 2 keywords and therefore easier to rank in Google.
Now, how do we know that ultrasound technician is a great Adsense niche in the first place? There are a couple of things I like to check here.
-The first thing is obviously whether or not people would come online to look for training, products, schools, etc. The answer is clearly yes.
-Second, open up the Contextual Targeting Tool, and search for a number of keywords like ultrasound technician, ultrasound technician training, ultrasound technician schools in California, etc. In the right column you will see how much the suggested bid is (that is pretty close to what Google is going to pay you, but it definitely is less).
I like to see a suggested bid of at least around $1.50-$2.00 (the more, the better).
-Third, make sure there are enough keywords with proper search volume. A niche where there are not enough keywords with proper search volume might not be worth going for. (I will outline how I go about the backlinking system later on).
In this instance, the keywords that I would use for this website are:
ultrasound technician – 33000 exact
ultrasound technician salary – 14800 exact
ultrasound technician schools – 9900 exact
ultrasound technician requirements – 1900 exact
how to become an ultrasound technician – 1600 exact
ultrasound technician schools in California – 1300 exact
ultrasound technician schools in Florida – 1000 exact
ultrasound technician training – 1000 exact
ultrasound technician schools in pa – 1000 exact
ultrasound technician schools in ohio – 1000 exact
ultrasound technician schools in Illinois – 880 exact
ultrasound technician schools in nj – 880 exact
ultrasound technician schools in texas – 880 exact
ultrasound technician schools in Georgia – 880 exact
ultrasound technician jobs – 720 exact
ultrasound technician school – 720 exact
ultrasound technician schools in ny – 720 exact
ultrasound technician schools in Michigan – 720 exact
ultrasound technician education – 590 exact
ultrasound technicians – 390 exact
ultrasound tech jobs – 590 exact
ultrasound technician job description – 480 exact
online ultrasound technician schools – 480 exact
If you can afford to outsource the writing do it.
So what we would need for the content creation is a really good article for the homepage, preferably 1000 – 1500 words. The article should be written for the keyword ultrasound technician training.
Then we would need another 23 articles for our internal pages. For internal pages, I prefer having articles with around 500 – 700 word.
You shouldn´t spend more than $150-$200 for the entire content.
On an Adsense site you don´t even want to have super high quality that keeps readers on your website. Your content should definitely be relevant, on topic, and providing a solution. But there is no need for writing a super in-depth and highly informative article with lots of facts like the one you will find on a Wikipedia page.
3.Buying a domain
While EMDs still help in ranking the homepage, other factors have become much more important.
I like to invest into a solid – relevant aged domain that I will buy on GoDaddy. I prefer to buy a domain that is at least 2 years old, contains keywords, gets traffic, and is listed under the expired domains in Godady.
You can use FreshDrop.Net for your aged domain research if you want to also look at other places.
You should use a backlink checker tool like SpyGlass to make sure everything looks alright.
I don´t buy a domain that has sex, pharma or gambling anchor texts pointing to it.
Make sure that you check whether the targeted domain is indexed or not. You do that by going to google.com and making use of the Google web search:
NOTE: Make sure that each of your Adsense sites is hosted on a separate IP address. I recommend you to use aseohosting.com
You should definitely not start a new domain, because it´s just going to be so much tougher to rank. I found that the value of EMDs has decreased, and even if you only want to rank the homepage, it should still go faster by using a solid aged domain.
4.Setting up the website
Theme: I like to use ClickBump for all my Adsense sites because it gives me templates that are clean and very conducive to click.
Make sure that you open a separate URL channel for each internal page. I know that most people don´t find that to be important, but it is. You want to track every single page so you see where the clicks are coming from. You might think that this is only a minor leak, but in reality it is a really big leak. If you see where the clicks are coming from, what the CTR is, how much the average CPC is, you will get a really good feeling whether it´s worth investing more backlinks into ranking a single page or not.
On Page SEO: Make sure to utilize a plugin like ClickBump SEO or SEO Pressor. It´s amazing how so many people can ignore on page SEO on an Adsense site, and then wonder why they need 10 times as many backlinks to rank it.
Ad placement: I like to use 336 x 228 large rectangle on top of every page on my website. Make sure that the title of your ads is blue - 0000FF, and the text color is 808080.
On quite a few of my past projects I saw a massive increase in CTR after placing the 160 x 600 wide skyscraper on the right sidebar of every page.
Usually, I wait around 1 week after the website has been built to begin with backlinking.
Campaign 1: For the first campaign I will submit one article to AMR targeting the homepage with about 30-50 different keyword variations. It´s good to get enough keyword variations first, so that you won´t get penalized when you start backlinking with your main keywords. This campaign will end in about 7-10 days.
After the submission with AMR is finished, I will do a link search and save all the plain URLs in a text file. Then I will submit all found urls to linklicious.com and nuclear-link-indexer.com.
Campaign 2: In the second campaign I will use social networks to build links to my Adsense site. While using social networks as a primary link strategy might not be so effective, it is good way to vary anchor texts, and backlinking strategies. Also, I´m linking to my SNP with social bookmarks, RSS, and profile links.
After all submissions are finished, I make sure that I submit all the links to linklicious.com and nuclear-link-indexer.com to make sure I get maximum link juice.
Campaign 3: In the third campaign I´m getting more anchor text variations while using high PR blog posts. I prefer to get around 30-50 variations to my homepage, and around 100 variations to the internal pages I intend to rank.
Campaign 4: In the fourth campaign I submit another article to AMR, randomly targeting a few internal pages with lots of anchor text variations.
Campaign 5: HIGH PR BLOG POSTS with my targeted keywords.
As my primary source to increase in SERP I love to use high PR blog posts.
When we go back to our selected keywords, we have a couple of strategies from which to choose.
When it comes to ranking keywords for an Adsense site, you don´t need to rank all keywords. Here are the 4 options we have:
Option 1: We are just going to rank the homepage for the keyword ultrasound technician.
Ranking one keyword can be accomplished a lot faster than ranking 10 keywords.
Even if you manage to rank that one keyword on #2 or even #1, if Google does an Algorithm update you lose a decent percentage of your revenue.
If the keyword is getting a nasty CTR (meaning extremely low), you might not make as much money as you thought you would.
Option 2: Backlinking to all internal pages with the intention to rank them all on the first page.
Ranking all internal pages will help you to settle down with your Adsense income a lot stabler.
Ranking all internal pages will help you determine the pages that get the highest CTRs.
Ranking a lot of pages can be a struggle and can take forever.
If your attention is on too many pages, you might not be able to rank them on #1.
Option 3: Backlinking to a few pages, preferably 3-5 with the intention to take and keep #1. (My preferred backlinking strategy).
Ranking for only 3-5 pages will allow you to rank a lot faster.
Ranking for only 3-5 pages will allow you to get more links to them so that you can take #1.
You might be missing out to discover the page with the highest CTR or/and highest CPC.
Note: The reason why you want to start a website with more pages are:
-You are less vulnerabel to Google updates.
-You have the chance to rank multiple pages on #1 in Google.
-Once you are getting traffic for some keywords by already ranking on the first page, you will see which pages are worth going for #1.
6. Selling the website:
After around 3-4 months you should be ranking high for a number of keywords and your site should make decent monthly revenue (provided you did everything right in the previous steps).
On average, you should get around 10 x of whatever the website made in the last month you ran Adense on it. Even if the website didn´t make a lot in the first 2 months, people tend to pay around 10 times of what it made in the last month.
When I sell the website on Flippa, I Iike to use a title like:
$257 Monthly Revenue – PageRank 4 –Google Adsense
Make sure that you include screenshots of Adsense earnings for the last months. Do the same for traffic (I recommend you use StatCounter or GetClicky to track your pages).
It is wise to write only positive facts in the description about your site. State why people should buy the website and how they can benefit from it. You still need to be truthful and provide only the right and true facts.
If you don´t know how to write a page for your Flippa auction, you can simply study some competitors. Just look through auctions that get lots of bids and sell for a decent amount compared to what they are making a month.
I know, that´s been quite a bit of information right now but if you follow these points for each of your Adsense websites you should be able to make a decent monthly income.
Of course, there is a lot more to say than I did in the last 2000 words and I could have easily provided 10 times more information in this thread.
This is the model that I´m working successfully right now and there are more models out there that can make you a lot of money.
Here are a few final points to consider before you start with any model:
- Make sure that the model you intend to work is in rapport with your budget
- If you are a newbie and don´t have much experience with Adsense but need money, I suggest you to follow a proven model.
- Don´t quit before you can see revenue coming in for a couple months.
- Follow your business model, and don´t budge from it, especially not when you are in a panic.