Is there a software that can help with this?

by 6 replies
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I've been building and promoting my own niche ebook products for the past few months and promoting them with adwords.

Right now, my campaigns consist of a single ad with all my keywords lumped into one group. I'm noticing that my CPC is pretty high and I was told that I could lower it by spreading my keywords out into separate ad groups and see increased ctr with more relevant ads.

Is there a product that would help me to accomplish my goal of a more focused, targeted ppc campaign?

Thanks.

Mike
#search engine optimization #software
  • speedPPC is pretty good but expensive but will help you with this. However you can achieve the same thing by coming up with a bunch of keywords that are related to your product and these can become your groups. Under each group keyword make a list of all the long tails that would come under it, then for each group write an ad.

  • Depending on how many keywords you have, using the Google Adwords Editor software (free from Google), it shouldn't take you long to split everything up. You can copy and paste easily.
    • [1] reply
    • I've got a budget if there's some kind of all-in-one software to help me do things faster. Any recommendations for FlashPPC or is SPeedPPC where it's at?

      Mike
      • [1] reply
  • A couple of add'l things you can do increase relevancy and lower your CPC.

    1. Add the actual keyword to your destination URL as a tracking tag. i.e. www.domain.com/?keyword. This will mean you need an ad group for each keyword but it works.

    2. Have the keyword autopopulate in your landing page copy. A headline line like: "Looking for KEYWORD?...then you are in the right place" at the top of the page will be very useful. There are simple scripts that can do this for you.

    Good luck!

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    Is there a software that can help with this?

    I've been building and promoting my own niche ebook products for the past few months and promoting them with adwords. Right now, my campaigns consist of a single ad with all my keywords lumped into one group. I'm noticing that my CPC is pretty high and I was told that I could lower it by spreading my keywords out into separate ad groups and see increased ctr with more relevant ads.