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Handling and buying an old domain

by Proggy
8 replies
  • SEO
    • |
When you buy an expired domain that still has a few good links to it.

Is it better to build some content on that domain and then link somewhere within that content to your main, related, site or is it better to just have the domain 301 redirected to the main site?

This, ofcourse, is to getter a better ranking in the search engines.
#buying #domain #handling
  • Profile picture of the author situ08
    you must redirect the domain to your content if it is still getting traffic. But also keep in mind the niche of your content and the niche of experid domain content before expiring.
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    • Profile picture of the author seosynergy
      It depends on the purpose of the new site. If the purpose is to drive traffic, then 301 redirects.
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      • Profile picture of the author keith1975
        If the links are to the homepage then you will continue to benefit from those links with a 301 permanent redirect.

        However if those links were to subpages of the aged domain then you should recreate these pages at the exact same urls to keep the links valid.

        At that point you could create 301 redirects from each subpage.
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  • Profile picture of the author Proggy
    Thanks for the answers!
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  • Profile picture of the author sentinelsoft
    If links are pointing to the homepage then 301 redirect otherwise build content for the website.
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    • Profile picture of the author mrclean78
      If your trying to retain the PR of the expired domain the answer is a bit different than a 301, however if you are strictly passing TRAFFIC, I'd say go for the 301.

      To retain the PR of the expired domain I highly recommend going to a site like archive.org, finding what the old site was about, and putting up a spin-off of the old site for a while. Google will retain your PR

      Little tip for the day.
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      • Profile picture of the author Proggy
        Originally Posted by mrclean78 View Post

        If your trying to retain the PR of the expired domain the answer is a bit different than a 301, however if you are strictly passing TRAFFIC, I'd say go for the 301.

        To retain the PR of the expired domain I highly recommend going to a site like archive.org, finding what the old site was about, and putting up a spin-off of the old site for a while. Google will retain your PR

        Little tip for the day.
        Thanks, it's a bit different in that the domain has never existed but it's linked from a site that has a high authority and is related to my site. I think I'll just build a small site and link to some other authority sites and my own.
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  • Profile picture of the author bermuda
    Buying and handling older domains or the expired net addresses can be always among those challenging tasks to be done because lots of uncertainties might be encountered. This is a mistake to assume absolutely all older domains are very valuable because many times they could be very much similar to the newly set up portals, still demanding a lot of links plus contents to operate well online. Doing redirects can be one idea but what about renovations?

    I mean if your older domain has some links pointing at it and it has been operating on the net for some time, perhaps using it to launch a totally new project can be a great idea. Many people use redirects when they purchase older domains and actually employ them as traffic sources for their primary portals but they can become strong entities online. They just might need contents and some packs of links, as their ages can sometimes be of great assistance to launch a new business.
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